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Tag: Kartik Kalla

  • Titled 'Piche Wale Babu Helmet Laga Lo' in line with the new law by Mumbai Traffic Police

    Radio City launches public service campaign

    By Our Staff

     

    Radio City has partnered Mumbai Traffic Police with the public service campaign “Pichlewale Babu Helmet Laga Lo’ to urge pillion bike riders to wear a helmet.

     

    Commenting on the campaign, Kartik Kalla, Chief Creative Officer, Radio City said: “Radio City understands the pulse of the city and as Mumbai Traffic Police ruled out a new law making it mandatory for the pillion rider to wear a helmet, we instantly sought to associate with the cause and showcase our support. For the campaign Piche Wale Babu Helmet Laga Lo, Radio City collaborated with the Mumbai Traffic Police to urge citizens to abide by the law and encourage the rider as well as pillion to wear a helmet. Our RJs distributed helmets to the pillion riders to boost awareness about the importance of taking safety precautions on the road. Through such social cause campaigns, ourendeavor is to enhance the lives of our listeners and support a larger cause.”

     

     

  • Urges pillion bike riders to adhere to the rule and wear a helmet

    Radio City launches public service campaign

    By Our Staff

     

    Radio City has launched a public service campaign to promote road safety awareness. With new traffic laws, Radio City Mumbai has put forth a initiative to support the Mumbai Traffic Police in urging pillion bike riders to wear a helmet.

     

    Commenting on the campaign, Kartik Kalla, Chief Creative Officer, Radio City said:“Radio City understands the pulse of the city and as Mumbai Traffic Police ruled out a new law making it mandatory for the pillion rider to wear a helmet, we instantly sought to associate with the cause and showcase our support. For the campaign Piche Wale Babu Helmet Laga Lo, Radio City collaborated with the Mumbai Traffic Police to urge citizens to abide by the law and encourage the rider as well as pillion to wear a helmet. Our RJs distributed helmets to the pillion riders to boost awareness about the importance of taking safety precautions on the road. Through such social cause campaigns, our endeavor is to enhance the lives of our listeners and support a larger cause.”

     

  • Collaborates with Radio City’s popular breakfast show Suno Na Dilli

    Mother Dairy & Wavemaker conduct #RishtonKaCelebration

    By A Correspondent

     

    Mother Dairy Wavemaker conceptualised a radio social and digital campaign #RishtonkaCelebration, urging people to not miss out on their special occasions, especially those who are staying alone during the lockdown.

     

    As a part of Radio City’s on-air campaign RJ Ginnie urged Delhiites to send in their #Rishtonkacelebration stories and share how are they celebrating the special day.

     

    Speaking on these initiatives, Mansi Datta, Managing Partner, Wavemaker India said: “Mother Dairy has been embracing these tough times by acknowledging and extending its warmth and support to consumers. During these testing times, all we need is that extra cushion of love and support. We are extremely delighted to work with Mother Dairy and bring out such beautiful campaigns.”

     

    Added Sanjay Sharma, Business Head – Dairy Products, Mother Dairy: “The lockdown has hit us emotionally too and being a consumer-conscious brand we took it as a responsibility to maintain smiles on the face of consumers as before. The idea behind this campaign is to spread positivity and happiness during this tough time and what is better than food. The celebrations should continue, people should enjoy their special occasions.”

     

    And this is what Kartik Kalla, Chief Creative Officer, Radio City said: ”Radio City has always been a torch bearer for the benefit of the city and citizens. Currently we are all facing tough times, and are stuck at home also celebrations have taken a back seat due to the nationwide lockdown. Radio City’s association with Mother Dairy through #Rishtonkacelebration campaign ratifies the fact that for us our listeners and their happiness has always been a priority. We are elated to be associated with Mother Dairy and spread a smile and a positive vibe amongst Delhiites.”

     

     

  • Radio City’s ‘Concert From Home’ enthrals listeners across the nation

    Radio City hosts ‘Concert From Home’

    By A Correspondent

     

    In the wake of the Covid-19 outbreak, Radio City has launched ‘Concert From Home’ to entertain its listeners across the nation. The initiative has been witnessing more than 100 plus artists, including famous singers and music composers, perform from their homes to engage Radio City’s audience spread across 39 stations in 12 states for 30 days.

     

    Sharing his thoughts about the initiative, Kartik Kalla, Chief Creative Officer, Radio City said: “Due to the pandemic, the world has come to a standstill and everyone is doing their bit by staying at home to flatten the curve. Radio City has always been at the forefront in executing initiatives that keep our listeners entertained and engaged. Radio City was the first FM broadcaster to initiate the Concert From Home concept way back in 2017, which we continue to do every year. This year, however, we started it early to entertain our listeners amidst the lockdown. With this initiative, we have been bringing together 100 national and regional artists over a period of 30 days, to entertain our listeners across 39 cities. We advise everybody to stay indoors, stay safe, and tune in to Radio City to enjoy the concert by their favourite singers and performers, from the comfort of their homes!”

     

     

  • Radio City across all its 39 cities, applauds the efforts of doctors, nurses, police, soldiers etc with this campaign

    Radio City salutes frontline warriors during Covid-19 fight

    By A Correspondent

     

    In the wake of Covid-19 outbreak, Radio City has launched its initiative called ‘Radio City ka Salaam, Corona fighters ke Naam’ across 39 cities to laud the frontline warriors like doctors, nurses, soldiers, etc. who are ensuring our safety by putting themselves at risk. The campaign has been leveraged across Radio City’s social media platforms for listeners to stay updated.

     

    Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “Today the whole world is talking about the need for social distancing and self-quarantine, but there are many people who can’t do that because their jobs demand them to go to work. We are referring to fighters like doctors, nurses, policemen, airport authorities and many more who are fighting the deadly Covid-19 from the frontlines for the health and safety of the nation. ‘Radio City ka Salaam, Corona fighter’s ke Naam’ a campaign executed across all our 39 stations, is our humble endeavour to salute the efforts of these heroes. We hope the threat of COVID-19 settles soon; until then, let’s all give a hats off and say a quite prayer for our Corona fighters. We can’t thank them enough for their dedication and spirit!”

     

     

  • #EkBaltiSunday, a four-week campaign by inext and Radio City created awareness in 4 states and 12 cities, saved 1,07,58,400 litres of water

    Radio City culminates initiative to save water in Eastern markets

    By A Correspondent

     

    Owing to the major water crisis plaguing the country, Radio City in association with Sunday-Mid-day initiated ‘Bucket Sundays’ campaign to address the issue of increasing scarcity of water. The campaign urged Mumbaikars to use only one bucket of water every Sunday instead of taking a shower to avoid excess wastage of running water.

     

    Following suit, Radio City in association with inext extended the initiative to Uttar Pradesh, Eastern markets with ‘Ek Balti Sunday’ – Iss baar kasam khao, har Sunday sirf ek Balti paani se nahao’ campaign.

     

    Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “We at Radio City have always been the forerunners in addressing issues that plague the city and its citizens. Water scarcity is one of the major issues that country is currently battling and as a mass platform, Radio City took up the mantle to bring about a change with ‘EK Balti Sunday’ and ‘Bucket Sundays’ campaigns. By extensively and aggressively promoting the campaigns on-air, on-ground, in print and on digital platforms, 1,07,58,400 liters of water was successfully saved in just four weeks. This incredible feat is a testimony to our belief that initiatives like these will go a long way in bringing about the change we are waiting to see in our society, and it makes us really glad to see the impact created by these campaigns.”

     

     

  • The campaign will be replicated across Radio City stations in Punjab, Haryana, Bihar and Jharkhand

    Radio City’s ‘Jal Thal Vayu’ campaign pays tribute to unsung heroes

    By A Correspondent

     

    On the occasion of Republic Day, Radio City announced the launch of its latest campaign, ‘Jal Thal Vayu’ to honour the legacy and bravery of the Indian armed forces. Through this two-week long campaign, Radio City’s RJ Ginnie, RJ Divya, RJ Yuvi, RJ Aadi and RJ Manav will highlight emotional and inspiring stories of India’s brave sons across all three pillars of the armed forces – Navy, Army and Air-force.

     

    The campaign will be replicated across Radio City stations in Punjab, Haryana, Bihar and Jharkhand.

     

    Commenting on the launch of the campaign, Kartik Kalla, Chief Creative Officer, Radio City said: “Radio City’s #JalThalVayu is a tribute to all our soldiers, and our way of showcasing an undivided support for the armed forces. Over the years, radio has been instrumental in bringing about a positive change in the society. At Radio City, we constantly believe in innovating content which is best suited for the citizens and the essence of the city. In tandem with the patriotic spirit, we have specially created a stationality jingle for the campaign that will be played on air. I would like to wish everyone a very happy Republic Day. “Rag Rag Mein Daude Patriotism, Rag Rag Mein Daude Radio City.”

     

     

  • With a good response of 4.7 lacs participation last year Radio City Invites budding singing stars across the nation

    ‘Radio City Super Singer Season 9’ flags off auditions in 39 cities

    By A Correspondent

     

    Radio City 91.1FM has launched of Season 9 of its singing talent hunt – LuvIt Chocolates Presents – Radio City Super Singer. With eleven more markets targeted this year, the contest will reach listeners in 39 cities across the country. The event will provide promising singers the perfect platform to showcase their talent to the rest of the country.

     

    Said Kartik Kalla, EVP & National Head – Programming, Marketing & AudaCITY, Radio City 91.1FM: “Radio City Super Singer has become one of the most popular talent hunt competitions in the country over the years. We have received an overwhelming response last year with 4.7 lac participation across 28 cities which validates the scale and response of the activity. We are certain that in its 9th season, we will be able to break new grounds and reach an even wider audience, giving every upcoming singer a platform to share their voice. The show has produced some exceptional talent and served as a launch pad for many budding artist to make it big in the industry.”

     

  • There will be multiple platforms for singers to register and audition in each city

    Radio City launches ‘Super Singer Season 8’

    By A Correspondent

     

    Radio City 91.1FM, announced the launch of the singing talent hunt-Radio City Super Singer Season 8. This year the contest has been extended to eight more cities. It invites all aspiring singers to showcase their talent.

     

    Speaking about the launch, Kartik Kalla, EVP and National Head – Programming, Marketing, AudaCITY, Radio City said, “The journey of seven seasons of Radio City Super Singer has been an endeavor in itself. It has undoubtedly carved its mark and given some great talent to the industry. We are certain that Season 8 will also be a phenomenal success across the country.”

     

    The theme this year of ‘Jinki Rag Rag Mein Hai Singing’ takes forward the brand proposition of ‘Rag Rag mein Daude City’. The final five contestants will be battling it out in each city for the top position and participants will get a chance to win cash prize of lakhs along with a chance to be featured live on Radio City 91.1FM.

     

    Speaking of the association, A.Mahendran, CMD and Founder of Global Consumer Products, the presenting sponsor said “LuvIt Chocolates and Confectionery is a young and vibrant brand which is targeted to youth and the brand ethos is that there is one life and best way to live this life is with love and passion. Radio City Super Singer has been a benchmark for the last seven years to acknowledge singing talent across the country and inspiring youth to follow passion of singing. It is one of the finest singing talent hunt that has given some great singers to the industry. Super singer seemed like the natural fit with the LuvIt brand.”

     

    Radio City Super Singer 2016 is presented by LuvIt Chocolates .There will be multiple platforms for singers to register and audition in each city. Singers can register by Call or SMS , by simply going to Infiniti mall – Malad ( Mumbai) ,  colleges or by walking in to the Radio City studios.Radio City branded vehicles moving around the city will also be used as a medium to audition. Digitally, Radio City will facilitate the option to upload/record voice clips on https://www.planetradiocity.com/radiocitysupersinger.

     

  • Sukhwinder Singh, Keerthi Sagathia and Karthik star in the anthem-led brand campaign

    Radio City adopts new brand anthem

     

     

    Leading FM radio network Radio City 91.1FM has launched a new campaign “Rag Rag Mein Daude City” with 20 different city-specific tunes. With this new campaign, the brand focuses on being identified with local culture, sights and sounds.

     

    The anthem Rag Rag Mein Daude City has Sukhwinder Singh, Keerthi Sagathia and Karthik lending their voice.

     

    “City is not just in our name, it runs through our veins and that is the thought behind this campaign. The passion a person feels for his city and the pride associated with the spirit of the city is something that runs deep through the DNA of Radio City. Radio City is not just 1 national brand but 39 (soon-to-be) local brands, and to capture this ideology we launched Rag Rag Mein Daude City, yet another pioneering initiative”, said Abraham Thomas, CEO, Radio City 91.1FM.

     

    Talking about Rag Rag Mein Daude City, Kartik Kalla, EVP – National Programing, Creative and Marketing Head says “Since inception, Radio City has always strived towards connecting with its listeners across the length and breadth of various cities. With the Rag Rag Mein initiative, we aim to enhance this bond through countless activities engaging listeners and encouraging the proud localite in our listeners.”

     

  • FM network Radio City 91.1 FM has won a 'Gold' in the 'Best Sound' category for 'Radio City A Capella Jingle', at the recently held New York Festival.

    Radio City bags gold at NY festival

    By A Correspondent

     

    FM network Radio City 91.1 FM has won a Gold in the ‘Best Sound’ category for ‘Radio City Acapella Jingle’, at the recently held New York Festival.

     

    Commenting on the award, Kartik Kalla, National Programming Head, Radio City 91.1 FM said, “We have an exceptionally dedicated and passionate team which believes in innovating. At Radio City it is our constant effort to encourage our team to experiment & go beyond the conventional route, and awards only boost them further.”

     

    New York Festival’s International Radio Programs & Promos Competition for The World’s Best Radio Programs & Promos honours radio programming and promotions in all lengths and formats from radio stations, networks and independent producers from around the globe.

     

    The winning jingle can be heard at http://www.newyorkfestivals.com/worldsbestradio/2013/pieces.php?iid=458311&pid=1.

     

  • While content on FM radio has been evolving ever since it came into existence, the question is whether the listener is listening

    Is there a market for radio plays and other non-Bollywood radio content?

    By Robin Thomas

     

    Tune into any radio station, chances are you would be listening to some offbeat programmes. Take for instance Big FM’s storytelling show – ‘Yaadon Ka Idiot Box with Neelesh Mishra’ which is already in its second season. What is even more interesting is the fact that it is aired during the primetime 9pm to 11pm, Monday through Friday. After the success of Ramayana, Fever FM launched a new radio play, Gandhi beginning March this year. Radio City only recently introduced ‘Freedom Hour’, a programme which plays only Indie music and aired every Saturday from 5 pm to 6pm across its 20 stations. These are just a few examples, even smaller stations like Radio Choklate and Tomato FM have been airing radio plays and other non-bollywood, non- music contents. While content on FM radio has been evolving ever since its existence, the question is whether the listener is listening to them or is there no scope for these contents on radio?

     

    According to Harshad Jain, Business Head, Radio and Entertainment – HT Media Ltd, the listener’s choice has been changing with the evolution of the radio industry. The radio industry is showing early signs of programming content that is beyond music. “Yes there is a market for non music / non Bollywood content in the FM radio space. Music has become a leveler for FM operators. The on-air treatment done through non- music based programming element like audio drama, sports, festival specials, are contents that differentiates any brand and Fever 104 FM is arguably the only station that has built a strong emotional connect with its listeners through these initiatives. Purely from an advertisers standpoint non-music content aims towards driving engagement and high interactivity.”

     

    Kartik Kalla, National Programming Head, Radio City believes that differentiating music is the need of the hour. “Music constitutes almost 75 per cent of the total airtime and hence it is the most important feature in programming. We have recently introduced ‘Freedom Hour’ on Saturdays between 5-6pm across all our 20 stations. This is an extension of the music that is played on ‘Freedom Radio’ on PlanetRadiocity.com. The listeners enjoy refreshing music which is a welcome change from the regular Bollywood music that’s played.”

     

    Besides playing Oriya music, every Sunday evening Radio Choklate is also said to air opera or plays called ‘Choklate Rangamancha’. Radio Choklate also airs a weekly interactive show wherein, letters from listeners are read out on- air and their questions answered. Monica Nayyar Patnaik, Joint Managing Director at Eastern Media Ltd was of the opinion that radio programming has been constantly evolving over the years. Earlier FM stations would play only songs, then they emphasized more on RJ talk, then they went onto non- stop music and so on. The response from listeners, particularly for offbeat radio programmes like radio plays have been very good, it also affirms that there is a market for non-music contents.

     

    R Venkata Subramanian, Senior Director-Investments, MPG India pointed out that while non music or non Bollywood programmes create differentiation, a listener however mainly tunes into radio for music. I believe that these shows will be able to build their properties for a longer period of time only when they are associated with brands. In addition to these, radio programmes also need to be more interactive and engaging which would click with the listeners.

     

    Industry players are of the opinion that while content in radio has been constantly evolving on radio, there is a market for non- music and non- Bollywood radio programmes, but it must be highly interactive and engaging with its listeners. Despite government restrictions, FM radio has been constantly finding newer ways to engage and interact with its listeners. FM Phase III rollout is expected to witness further innovation and differentiation in radio programming, especially with multiple frequencies which is expected to introduce new genres of FM radio.