MxMIndia

Tag: Radio City

  • To support the entrepreneurial ecosystem

    Radio City hosts Business Titans – Chapter 3

    Radio City has concluded its ‘Radio City Business Titans – Chapter 3’ event, commemorating 63 achievers, commitment to championing entrepreneurship and innovation across the country. The event, held from July 19 to 21 at Yas Island, Abu Dhabi, was supported by the Maharashtra Industrial Development Corporation (MIDC) and was graced by the presence of Uday Samant, Minister of Industries. It brought together industry leaders, visionaries, and budding entrepreneurs under one roof to celebrate success stories and share insights into the future of business in India.

    “We are thrilled with the overwhelming response to the Business Titans event,” said Ashit Kukian, CEO, Radio City, “It is heartening to witness the passion and dedication of our participants, who embody the spirit of innovation that propels India’s business landscape forward. The energy and enthusiasm displayed by the firms reaffirm our belief in the power of collaboration and idea-sharing. Radio City remains constantly passionate towards nurturing talent, building a culture of entrepreneurship, and providing a platform for future business leaders to thrive. We look forward to continuing our journey of inspiring and supporting the next generation of entrepreneurs.”

  • With the debut of their 24×7 video channel – RC Studio

    Radio City launches on JioTV

    Radio City launches on JioTV, introduces 24×7 video channel under the banner of RC Studio.

    Through this association, Radio City will be able to reach out to JioTV’s massive audience base across the country. The JioTV mobile app – which has over 1,000 channels in more than 16 languages and 12 genres from over 200 broadcasters is available to all the Jio subscribes across the country.

    Ashit Kukian, CEO of Radio City, expressing his excitement, said: “In this exciting juncture of innovation and expansion, I am thrilled to announce the launch of our pioneering channel, RC Studio, on JioTV and JioTV+. The launch marks a historic point in our journey, reflecting our brand’s evolution and commitment to ‘Radigitalization’. Our RC Studio’s tagline, ‘Mast Raho’, encapsulates our dedication to crafting a comprehensive digital experience that caters to our existing and new audiences. Radio City has always been a frontrunner when it comes to innovative concepts, and with this launch on JioTV, we are forging the future of entertainment by providing a platform that ignites excitement and engages viewers and brands alike in ways like never before!”

  • For the Grand Coastal Symphony

    Radio City & Coastal Odyssey Come Together

    By Our Staff

    Radio City has partnered with ‘Coastal Odyssey,’ the sustainable coastal border expedition.

    Said Ashit Kukian, CEO of Radio City: “Coastal Odyssey is a well-balanced symphony of exploration, sustainability, and community enrichment, and Radio City is proud to play a significant role in this journey. Our exclusive partnership status signifies our commitment to promoting responsible tourism and showcasing the diverse beauty of India’s coastline.”

    Adding to the collaboration, Anurup Parmar, Expedition Leader – Coastal Odyssey said: “We have embarked on a journey of discovery, unveiling the hidden gems that lie along our shores. As the expedition leader I invite fellow enthusiasts to look inwards, explore the untouched beauty of our own country’s coastal wonders. Through this, we are not only uncovering extraordinary destinations but also nurturing a deeper connection with our coastal heritage. Radio City, with its vibrant storytelling, joins us in highlighting the tales of these coastal wonders, adding a melodic dimension to our exploration, and developing a shared appreciation for the rich variety of our maritime legacy.”

    Sharing her vision, Manissha Dutta – COO, Oxbow Media added: “Inspired by the boundless beauty of our coastal treasures, I envisioned Coastal Odyssey as a transformative journey that marries exploration with sustainability. I believe in the power of conscious travel to not only showcase the breathtaking diversity of our shores but also to foster a deep commitment to preserving and protecting these natural wonders for generations to come. In sync with Radio City, we aim to broadcast these stories of environmental consciousness and coastal marvels, staying firm on our commitment to raising awareness and inspiring positive actions for our precious coastal ecosystems. Coastal Odyssey is not just an ordinary expedition from one destination to another; it’s a pledge to tread lightly, leaving only footprints of awe and a legacy of environmental stewardship.”

  • Titled 'Piche Wale Babu Helmet Laga Lo' in line with the new law by Mumbai Traffic Police

    Radio City launches public service campaign

    By Our Staff

     

    Radio City has partnered Mumbai Traffic Police with the public service campaign “Pichlewale Babu Helmet Laga Lo’ to urge pillion bike riders to wear a helmet.

     

    Commenting on the campaign, Kartik Kalla, Chief Creative Officer, Radio City said: “Radio City understands the pulse of the city and as Mumbai Traffic Police ruled out a new law making it mandatory for the pillion rider to wear a helmet, we instantly sought to associate with the cause and showcase our support. For the campaign Piche Wale Babu Helmet Laga Lo, Radio City collaborated with the Mumbai Traffic Police to urge citizens to abide by the law and encourage the rider as well as pillion to wear a helmet. Our RJs distributed helmets to the pillion riders to boost awareness about the importance of taking safety precautions on the road. Through such social cause campaigns, ourendeavor is to enhance the lives of our listeners and support a larger cause.”

     

     

  • Urges pillion bike riders to adhere to the rule and wear a helmet

    Radio City launches public service campaign

    By Our Staff

     

    Radio City has launched a public service campaign to promote road safety awareness. With new traffic laws, Radio City Mumbai has put forth a initiative to support the Mumbai Traffic Police in urging pillion bike riders to wear a helmet.

     

    Commenting on the campaign, Kartik Kalla, Chief Creative Officer, Radio City said:“Radio City understands the pulse of the city and as Mumbai Traffic Police ruled out a new law making it mandatory for the pillion rider to wear a helmet, we instantly sought to associate with the cause and showcase our support. For the campaign Piche Wale Babu Helmet Laga Lo, Radio City collaborated with the Mumbai Traffic Police to urge citizens to abide by the law and encourage the rider as well as pillion to wear a helmet. Our RJs distributed helmets to the pillion riders to boost awareness about the importance of taking safety precautions on the road. Through such social cause campaigns, our endeavor is to enhance the lives of our listeners and support a larger cause.”

     

  • A YouTube Channel for Indie music lovers and artists

    Radio City Launches Radio City Indie

    By Our Staff

     

    Radio City has launched YouTube channel – Radio City Indie – to promote the Indie music genre and artists. Radio City is the first radio network to have provided a platform to promote independent music and artists with Radio City Freedom Awards. Taking ahead this legacy, the YouTube channel is an a digital extension of Radio City’s web radio station, Radio City Freedom – a platform that honours independent music 24×7. Singer Shalmali launched Radio City Indie channel, and is also the ‘Artist Of The Month’.

     

    Said Rachna Kanwar, COO, Digital Media, Radio City & Mid-day: “Today, the Indie Music space is bustling with excitement and our Indian artists are getting recognition and accolades all over the world. We at Radio City have been associated with Indie Music since 2012 when we launched our first Web Radio station called Radio City Freedom. The following year we launched Radio City Freedom Awards, the biggest platform in India celebrating and recognizing Indie musicians from across the country in all languages, we have introduced Freedom Hits on our morning show on Radio and a dedicated Freedom Hour every week. Now, we are taking another step and launching a full-time YouTube channel and a platform for Indie artists called, ‘Artist Of The Month’. We are certain that Radio City Indie YouTube channel will pave way towards presenting path breaking indie music and content.”

     

  • … to launch #RishtonKiImmunity

    Mother Dairy collaborates with Wavemaker & Radio City

    By A Correspondent

     

    The recently launched butterscotch flavoured Haldi Milk by Mother Dairy is being promoted by Wavemaker in collaboration with Radio City via the campaign #RishtonKiImmunity.

     

    Elaborating on the association, Sanjay Sharma, Business Head-Value Added Products, Mother Dairy said: “As a customer centric organisation it has been our constant effort to bring out products that are aligned to the needs of consumers and our latest offering of Haldi Milk reaffirms our commitment. While the product has been an instant hit our campaign #RishtonKiImmunity too has struck the right chord with our target group. The relationship of mother and a child has beautifully encapsulated the caregiving nature of a mother while keeping up the taste preferences of her child. The campaign also helped us on building up the momentum by engaging consumers from all spheres.

     

    Added Mansi Datta, Managing Partner, Wavemaker India: “Mother Dairy stands for its values of trust, care, love and warmth and they are also cognisant of the demands of today’s scenario – saluting their truly innovative product offering, bottled Haldi Milk that aims to improve immunity in such times. We, at Wavemaker, understand their values and conceptualised an interesting initiative around #RishtonKiImmunity, that captures the beautiful bond of mother and child while convincing the importance of super foods. I am sure this campaign will resonate with consumers very strongly”.

     

    Said Kartik Kalla, Chief Creative Officer, Radio City: “We are glad to associate with Mother Dairy for the #RishtonkiImmunity campaign. Radio City has always taken a step forward for the benefit of the city and its citizens. With the current situation due to the pandemic, Immunity boosting is one of the most important factor to protect oneself from covid. We are certain that through this campaign we will able to spread in the vibe of positivity, hope and happiness amongst Delhiites”.

     

     

  • Collaborates with Radio City’s popular breakfast show Suno Na Dilli

    Mother Dairy & Wavemaker conduct #RishtonKaCelebration

    By A Correspondent

     

    Mother Dairy Wavemaker conceptualised a radio social and digital campaign #RishtonkaCelebration, urging people to not miss out on their special occasions, especially those who are staying alone during the lockdown.

     

    As a part of Radio City’s on-air campaign RJ Ginnie urged Delhiites to send in their #Rishtonkacelebration stories and share how are they celebrating the special day.

     

    Speaking on these initiatives, Mansi Datta, Managing Partner, Wavemaker India said: “Mother Dairy has been embracing these tough times by acknowledging and extending its warmth and support to consumers. During these testing times, all we need is that extra cushion of love and support. We are extremely delighted to work with Mother Dairy and bring out such beautiful campaigns.”

     

    Added Sanjay Sharma, Business Head – Dairy Products, Mother Dairy: “The lockdown has hit us emotionally too and being a consumer-conscious brand we took it as a responsibility to maintain smiles on the face of consumers as before. The idea behind this campaign is to spread positivity and happiness during this tough time and what is better than food. The celebrations should continue, people should enjoy their special occasions.”

     

    And this is what Kartik Kalla, Chief Creative Officer, Radio City said: ”Radio City has always been a torch bearer for the benefit of the city and citizens. Currently we are all facing tough times, and are stuck at home also celebrations have taken a back seat due to the nationwide lockdown. Radio City’s association with Mother Dairy through #Rishtonkacelebration campaign ratifies the fact that for us our listeners and their happiness has always been a priority. We are elated to be associated with Mother Dairy and spread a smile and a positive vibe amongst Delhiites.”

     

     

  • Radio City’s ‘Concert From Home’ enthrals listeners across the nation

    Radio City hosts ‘Concert From Home’

    By A Correspondent

     

    In the wake of the Covid-19 outbreak, Radio City has launched ‘Concert From Home’ to entertain its listeners across the nation. The initiative has been witnessing more than 100 plus artists, including famous singers and music composers, perform from their homes to engage Radio City’s audience spread across 39 stations in 12 states for 30 days.

     

    Sharing his thoughts about the initiative, Kartik Kalla, Chief Creative Officer, Radio City said: “Due to the pandemic, the world has come to a standstill and everyone is doing their bit by staying at home to flatten the curve. Radio City has always been at the forefront in executing initiatives that keep our listeners entertained and engaged. Radio City was the first FM broadcaster to initiate the Concert From Home concept way back in 2017, which we continue to do every year. This year, however, we started it early to entertain our listeners amidst the lockdown. With this initiative, we have been bringing together 100 national and regional artists over a period of 30 days, to entertain our listeners across 39 cities. We advise everybody to stay indoors, stay safe, and tune in to Radio City to enjoy the concert by their favourite singers and performers, from the comfort of their homes!”

     

     

  • Radio City across all its 39 cities, applauds the efforts of doctors, nurses, police, soldiers etc with this campaign

    Radio City salutes frontline warriors during Covid-19 fight

    By A Correspondent

     

    In the wake of Covid-19 outbreak, Radio City has launched its initiative called ‘Radio City ka Salaam, Corona fighters ke Naam’ across 39 cities to laud the frontline warriors like doctors, nurses, soldiers, etc. who are ensuring our safety by putting themselves at risk. The campaign has been leveraged across Radio City’s social media platforms for listeners to stay updated.

     

    Speaking about the initiative, Kartik Kalla, Chief Creative Officer, Radio City, said: “Today the whole world is talking about the need for social distancing and self-quarantine, but there are many people who can’t do that because their jobs demand them to go to work. We are referring to fighters like doctors, nurses, policemen, airport authorities and many more who are fighting the deadly Covid-19 from the frontlines for the health and safety of the nation. ‘Radio City ka Salaam, Corona fighter’s ke Naam’ a campaign executed across all our 39 stations, is our humble endeavour to salute the efforts of these heroes. We hope the threat of COVID-19 settles soon; until then, let’s all give a hats off and say a quite prayer for our Corona fighters. We can’t thank them enough for their dedication and spirit!”

     

     

  • The novel initiative has been done in association with Mindtree foundation

    Radio City sets up community radio in Bangalore Central Jail

    By A Correspondent

     

    Radio City has contributed in the setting up of Karnataka’s first community radio at the Bangalore Parappana Agrahara Central Jail. The initiative, in association with Mindtree Foundation, will witness inmates and cops come together to manage the radio station for the jail and entertain the inmates.

     

    With this move, Radio City successfully showcased the brand’s philosophy of ‘Rag Rag Mein Daude City’, by bringing cheer and warmth to the prisoners and staff of the Bangalore Parappana Agrahara Central Jail.

     

  • Music Broadcast Ltd has been recognised among ‘India’s Best Workplaces for Women 2019’ based on an assessment conducted by the Great Place to Work Institute

    Radio City is amongst ‘India’s Best Workplaces for Women 2019’

    By A Correspondent

     

    Radio City, a part of Music Broadcast Ltd., was recognized amongst ‘India’s Best Workplaces for Women-2019’ and ranked amongst the Top 75 organisations on the list. As many as 747 organisations were evaluated for consideration in this list out of which 360 organizations met the eligibility criteria.

     

    Said Apurva Purohit, President Jagran Group: “It’s a moment of pride for Radio City to not only be recognised as one of the Best Places to Work at but also be ranked as one of the Best Workplaces for Women. Women at work and consequently gender diversity as a cause is something I deeply care about. Infact, this recognition strikes a personal chord as I feel strongly about championing inclusivity not only at the workplace but having more women in leadership positions as well. While I firmly believe that the onus to make it big lies on women, organizations are equally responsible for providing an enabling and supportive environment to help women achieve their potential to the fullest. At Radio City, it has been a constant endeavour to stand by each and every woman in her journey by ensuring that the policies and practices we put in place create a conducive and welcoming environment for everybody.”