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Tag: Radio City 91.1FM

  • Video City allows listeners to watch Radio City 91.1FM content and catch live action from the studio on-the-go and on a device of their choice

    Radio City’s Video City takes off

     

     

    Radio City 91.1FM announced the beta launch of India’s first video FM, Video City – a platform that allows listeners to consume FM in a video format.

     

    Commenting on the launch of Video City, Abraham Thomas, CEO, Radio City said:“Keeping in mind the changing consumer preferences of consuming surround programming, Radio City’s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJ’s , celebrity visits , Bollywood gossips and trivia.  Video City reinforces our commitment to be at the forefront of innovation in the radio industry.We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.”

     

     

  • Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes

    Radio City to offer curated playlists on Apple Music

    By A Correspondent

     

    Radio City 91.1FM has tied up with Apple Music offer thematic playlists to the latter’s users. Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes.

     

    Said Abraham Thomas, CEO, Radio City 91.1 FM: “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilise these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”

     

    Said Rachna Kanwar, COO, Digital, Jagran New Media: “Radio City’s tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first of its kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City’s analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.”

     

  • With a good response of 4.7 lacs participation last year Radio City Invites budding singing stars across the nation

    ‘Radio City Super Singer Season 9’ flags off auditions in 39 cities

    By A Correspondent

     

    Radio City 91.1FM has launched of Season 9 of its singing talent hunt – LuvIt Chocolates Presents – Radio City Super Singer. With eleven more markets targeted this year, the contest will reach listeners in 39 cities across the country. The event will provide promising singers the perfect platform to showcase their talent to the rest of the country.

     

    Said Kartik Kalla, EVP & National Head – Programming, Marketing & AudaCITY, Radio City 91.1FM: “Radio City Super Singer has become one of the most popular talent hunt competitions in the country over the years. We have received an overwhelming response last year with 4.7 lac participation across 28 cities which validates the scale and response of the activity. We are certain that in its 9th season, we will be able to break new grounds and reach an even wider audience, giving every upcoming singer a platform to share their voice. The show has produced some exceptional talent and served as a launch pad for many budding artist to make it big in the industry.”

     

  • In its first leg, Radio City Cine Awards 2017 Tamil is all set to applaud the artists and technicians from the Tamil Film industry

    Radio City Cine Awards 2017 to recognise achievers from Kollywood

    By A Correspondent

     

    Radio City 91.1FM has announced the Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in the country. Radio City Cine Awards 2017 Tamilwill allow listeners to cast their vote and support for their favourite Tamil stars of the Kollywood industry.

     

    Said Abraham Thomas, CEO, Radio City 91.1FM: “Radio City Cine Awards is one such initiative that helps to strengthen our city connect between listeners and their favourite celebrity. Very few award platforms aim to empower the consumer and recognize talent based on public opinion. Post the success of Radio City Cine Awards 2017 Tamil; we will soon launch this initiative for our Kannada, Telugu, Marathi Gujrati, Bhojpuri and other audience.”

     

    Voting for nomination starts from today (July 24).

     

  • Sukhwinder Singh, Keerthi Sagathia and Karthik star in the anthem-led brand campaign

    Radio City adopts new brand anthem

     

     

    Leading FM radio network Radio City 91.1FM has launched a new campaign “Rag Rag Mein Daude City” with 20 different city-specific tunes. With this new campaign, the brand focuses on being identified with local culture, sights and sounds.

     

    The anthem Rag Rag Mein Daude City has Sukhwinder Singh, Keerthi Sagathia and Karthik lending their voice.

     

    “City is not just in our name, it runs through our veins and that is the thought behind this campaign. The passion a person feels for his city and the pride associated with the spirit of the city is something that runs deep through the DNA of Radio City. Radio City is not just 1 national brand but 39 (soon-to-be) local brands, and to capture this ideology we launched Rag Rag Mein Daude City, yet another pioneering initiative”, said Abraham Thomas, CEO, Radio City 91.1FM.

     

    Talking about Rag Rag Mein Daude City, Kartik Kalla, EVP – National Programing, Creative and Marketing Head says “Since inception, Radio City has always strived towards connecting with its listeners across the length and breadth of various cities. With the Rag Rag Mein initiative, we aim to enhance this bond through countless activities engaging listeners and encouraging the proud localite in our listeners.”

     

  • The Ministry of Information and Broadcasting has approved the Jagran-Radio City deal

    Radio City 91.1FM is now part of a Jagran Prakashan

    By A Correspondent

     

    Radio City 91.1FM is now officially a part of Jagran Prakashan Pvt. Ltd. The deal was signed off by the Ministry of Information and Broadcasting on Friday (May 28).

     

    Apurva Purohit

    While being a part of Jagran family will enable Radio City to offer a more comprehensive bouquet of services to the advertisers, the radio network will continue to operate under the management control of its current leadership.

    Talking about the development, Apurva Purohit, CEO, Radio City 91.1FM said “This is great news for both Jagran and Radio City and more importantly, signals a desire amongst all stakeholders to see that the FM industry flourishes and grows. I am glad that the approval is in place now.  With this, the pioneer and leader in FM gets to be a part of one of the largest media houses in India. We now look forward to expanding aggressively in the upcoming Phase III and cross leveraging on strengths”

     

    Shailesh Gupta

    Commenting on this, Shailesh Gupta, Director, JPL said, “The deal further consolidates JPL’s leadership position and complements our other businesses of print, OOH, digital and activations. It gives us a greater leverage to provide better solutions to our advertisers.”