MxMIndia

Author: Our Staff

  • McCann, Mondelez & Enormous star on Effie Night

    McCann, Mondelez & Enormous star on Effie Night

    If you were wondering why we didn’t carry this report earlier, the answer is simple: yesterday, the focus couldn’t have not been on the Zee-Sony merger. Last Friday, The Advertising Club hosted the newest edition of the ‘Effie India Awards 2023’ Mondelez India was judged the EFFIE India Client of the Year, while McCann Worldgroup India was named Effie India Agency of the Year. The coveted Grand Effie was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions.’

     

    Grand EFFIE 2023

     

    EFFIE India Client of the Year
    EFFIE India Client of the Year

     

    Setting a new milestone, Effie India, informed the officebearers,  garnered a record-breaking 1276 entries this year, the highest in its 23-year history, with participation from 79 agencies.

     

    Said Prasoon Joshi, CEO & CCO at McCann Worldgroup India and Chairman, Asia Pacific: “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards. Today, In the world’s changing landscape where our industry faces extreme challenges in defining the approach to the future,  McCann India  is an organisation which holds ideas and thinking at the core of our  business and propels our business and clients forward. Effectiveness comes from this culture of belief in creative excellence driven by strong consumer insights. This is  McCann India’s hallmark supported by a robust  our McCann Global’s   culture of  strong creative and strategic leadership  What is remarkable  is the the width and the diverse set of businesses we have won awards for Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero and many others.”

     

    Speaking before the presentations started, Rana Barua, President, The Advertising Club, said: “The Effies stand as a testament to the power of impactful storytelling and strategic brilliance in our industry. My heartfelt gratitude to the advertising fraternity for their unwavering support, making these awards a celebration of creativity and effectiveness. Congratulations to all the winners for crafting campaigns that not only captivate but also leave a lasting impact on our audiences. Your creativity continues to shape the future of our industry. Here’s to another year of pushing boundaries and inspiring innovation in the world of advertising.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India, said: “Effie India continues to showcase its unwavering commitment to celebrating excellence in advertising, honouring both exceptional work and the talented individuals behind it. I’d like to extend my gratitude to the esteemed judges who dedicated their time and expertise to assess a remarkable 1276 entries, setting a new record. Their commitment is truly commendable. A heartfelt thank you also goes out to our sponsors, the entire Ad Club managing committee, the Effie committee, Effie New York, and The Ad Club secretariat for their tireless efforts in making it a resounding celebration of creativity and innovation in the advertising industry.”

     

    Added Pradeep Dwivedi, Co-Chairperson, Effie India: “In yet another splendid year of the Effie India Awards, what stands out is how agencies and brands continue to put in their hard work. Their meticulous contributions in ideation, flawless execution, and the art of brand-building are truly commendable. Effie has always added and will continue to add a profound insight into the concept of advertising awards. A big congratulations to all the winners and the participants.”

     

    Celebrity Cricket League was Associate Sponsor of the event while Craving Digital was Imagination Partner, Diageo India being Celebration Partner, and Heineken Silver Beer was Beverage Sponsor.

     

    EFFIE INDIA 2023 CLIENT OF THE YEAR

     

    EFFIE INDIA 2023 AGENCY OF THE YEAR

     

    EFFIE INDIA 2023 RESUTLS

     

  • For the Grand Coastal Symphony

    Radio City & Coastal Odyssey Come Together

    By Our Staff

    Radio City has partnered with ‘Coastal Odyssey,’ the sustainable coastal border expedition.

    Said Ashit Kukian, CEO of Radio City: “Coastal Odyssey is a well-balanced symphony of exploration, sustainability, and community enrichment, and Radio City is proud to play a significant role in this journey. Our exclusive partnership status signifies our commitment to promoting responsible tourism and showcasing the diverse beauty of India’s coastline.”

    Adding to the collaboration, Anurup Parmar, Expedition Leader – Coastal Odyssey said: “We have embarked on a journey of discovery, unveiling the hidden gems that lie along our shores. As the expedition leader I invite fellow enthusiasts to look inwards, explore the untouched beauty of our own country’s coastal wonders. Through this, we are not only uncovering extraordinary destinations but also nurturing a deeper connection with our coastal heritage. Radio City, with its vibrant storytelling, joins us in highlighting the tales of these coastal wonders, adding a melodic dimension to our exploration, and developing a shared appreciation for the rich variety of our maritime legacy.”

    Sharing her vision, Manissha Dutta – COO, Oxbow Media added: “Inspired by the boundless beauty of our coastal treasures, I envisioned Coastal Odyssey as a transformative journey that marries exploration with sustainability. I believe in the power of conscious travel to not only showcase the breathtaking diversity of our shores but also to foster a deep commitment to preserving and protecting these natural wonders for generations to come. In sync with Radio City, we aim to broadcast these stories of environmental consciousness and coastal marvels, staying firm on our commitment to raising awareness and inspiring positive actions for our precious coastal ecosystems. Coastal Odyssey is not just an ordinary expedition from one destination to another; it’s a pledge to tread lightly, leaving only footprints of awe and a legacy of environmental stewardship.”

  • With a new image and solutions

    Prius Communications reinvents itself

    By Our Staff

     

    Prius Communications, a public relations and digital agency, has rebranded itself. The firm has a new logo and boasts a diverse solutions portfolio. It will now be called ‘Prius Brand and Business Partner’.

    Unveiling the new identity, Baldev Raj, Founder and Chief of Prius Brand & Business Partners, said: “The rebranding is a strategically progressive move to reinforce our commitment to innovation and adaptability to meet the rapidly changing communication landscape. Our focus is on nurturing enduring partnerships that transcend the ordinary, mirroring the essence of our tagline – “Get Heard. BIG.” This tagline underscores our commitment to not just communication, but impactful and influential communication that amplifies our partners’ voices on a grand scale. It encapsulates our dedication to ensuring that every message resonates powerfully, fostering a lasting and mutually beneficial alliance with our valued partners.”

    Added Dev Mitra Roy, National Head – Strategy & Planning, at the firm: “As we step into this new era, we embrace the challenges and opportunities that come our way. Prius Communications is not just a brand; it’s a belief system. Our rebranding is not just about a new look; it’s about a renewed commitment to our partners, our industry, and our core values. We are excited about the journey ahead and look forward to achieving new heights together with our partners.”

     

  • Teamwork is producer of the Jaipur Literature Festival

    Sanjay Agarwal acquires stake in Teamwork Arts

    By Our Staff

    The family office of Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank has joined hands with Teamwork Arts, producer of Jaipur Literature Festival, with a stake acquisition.

    Said Agarwal: “My association with Sanjoy K Roy and Teamwork Arts will be instrumental in various experiential and intellectual events hosted across the world. We look forward to weaving new chapters into the rich tapestry of literary events, creating a space where ideas flourish, voices resonate, and the cultural spirit of the nation finds global relevance sonance. It is a profound and joint responsibility to not only preserve the cultural legacy but also elevate it to new heights. I am both honoured and thrilled to embark on this incredible journey with Teamwork Arts, the Samsung Galaxy Tab S9 Series Jaipur Literature Festival being the maiden event.”

    Added Roy, Managing Director, Teamwork Arts: “We are delighted to join hands with the Sanjay Agarwal Family Office and see this as a way to continue to create value for the arts and to take forward the responsibility of creating diverse platforms for artistic expression where knowledge, innovation, and creativity come hand in hand.”

     

  • The brand credo is 'Thoughtfully Designed for You'

    Bobby Deol promotes Nilkamal mattresses

    By Our Staff

    Nilkamal Sleep has collaborated with actor Bobby Deol to launch its latest range of mattress collection. It has unveiled a digital film to bring to life the brand idea of ‘Thoughtfully Designed for You’.

    Commenting on the collaboration, Eashan Parekh, Head Nilkamal Sleep, said: “Our curated range of mattresses are thoughtfully designed to address the unique sleep needs of individuals, providing unparalleled comfort and support for restful nights. Bobby’s personality and lifestyle completely resonates with our brand and product philosophy and we are thrilled to collaborate with him. These 2 films give out the message in a very entertaining way while staying true to Brand tonality and Bobby’s stardom.”

     

  • The channels: Sony Entertainment Television, Sony SAB, Sony MAX and Sony MAX 2

    Dentsu Creative bags mandate for 4 Sony channels

    By Our Staff

    Dentsu Creative India has won the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, and will be responsible for managing the online presence and marketing campaigns of these brands across social media platforms like Instagram, Twitter, and Facebook.

    The account was awarded to Dentsu Creative India following a multi-agency pitch. The agency will service the channels from its Mumbai office and will work closely with the brand teams to create and execute innovative digital strategies.

    Speaking about this partnership, Vaishali Sharma, Head of Marketing and Communications, Sony Sab, Sony Entertainment Television and Sony Max Movies Cluster said: “As iconic content creators at the forefront of bringing diverse themes to vast audiences, we’re delighted to join hands with Dentsu Creative India to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem.”

    Added Nikhil Kumar, Managing Partner (West), Dentsu Creative India: “We are delighted to partner with Sony Entertainment Network, one of the most respected and admired brands in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech and data. It’s a further testament to the quality of teams who mounted this pitch & their ability to come together to address the brand challenges at play. Truly a proud feeling for all of us & we are looking forward to scaling this partnership to even greater heights.”

  • Reveals 52% increase in the consumption of the highest bandwidth

    Act Fibernet State of Internet Report

    By Our Staff

    Act Fibernet, the fibre broadband internet service provider, has released its two-year State of the Internet report highlighting internet usage and data consumption trends in India between January December 2022 and November 2023.

    The findings from across 24 cities have further revealed a significant 52% increase in the consumption of the highest bandwidth. While average data used per month has increased by 25%, average downloads per month have increased by 27% in the last two years. With people returning to the office, the new prime time for internet consumption at home is 8 pm to 11 pm.

    Said Dr Sarath Kumar, CTO, Atria Convergence Technologies Ltd “I am thrilled to present Act Fibernet’s State of the Internet report, capturing the dynamic landscape of digital transformation in India from January 2022 to December 2023. As the workforce gradually returns to offices, the data consumption habits have shifted towards later evening , peaking from 8 pm to 11 pm. At ACT Fibernet, we are proud to be at the forefront of India’s digital evolution, empowering individuals and businesses with robust and high-speed connectivity. The insights from this report not only reflect the current trends but also guide us in shaping the future of internet services to meet the evolving needs of our users.”

     

  • Rolls our UPES On – a new entrant in learning space

    Saatchi & Saatchi launches campaign for online degrees

    By Our Staff

    Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch campaign for UPES On, a new entrant into the online degrees and learning space. This two-film campaign showcases inspiring stories of individuals who have transformed their lives with an additional online degree. The films have been shot in Hindi, English and Telugu for better reach.

    Said Prachi Bali, EVP and Business Head of Saatchi & Saatchi Propagate: “We aimed to create a campaign that not only exhibited the transformative capability of education but also connected with the viewers on an emotional level. Through these films, we have knitted a yarn of touching and inspiring stories, each reflecting the success that comes with knowledge.”

    Added Sumanth Palepu, Sr Director Global Sales & Marketing and Business Head of UPES On: “The stories from the two campaigns, ‘Driving Tomorrow’ and ‘REBEL,’ highlight how education can make a big difference in people’s lives. Both campaigns tell us that education can shape your future, no matter how you choose to learn. UPES On is all about supporting unique journeys and encouraging people to choose online degrees that match their dreams. It’s a call to action to rethink education and take charge of your own path in a world that’s constantly evolving and creating new and innovative ideas.”

  • To manage the brand's social media, website, SEO

    Team Pumpkin wins mandate for Maeva Store

    By Our Staff

    Team Pumpkin reports winning the marketing mandate of luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media, website, SEO and marketplace performance.

    Speaking about this collaboration, Shashi Bhushan, CEO of Gala India, said: “In today’s dynamic landscape, having a manufacturing-based B2B business could enable us to scale our D2C business and are eager to participate in India’s growth story and therefore We sought a partner capable of expanding our online D2C brand presence, and we found that partner in Team Pumpkin. We eagerly anticipate scaling our reach.”

    Added Ranjeet Kumar, CEO and co-founder of Team Pumpkin: “We are delighted to welcome The Maeva Store into our portfolio. Their commitment to producing aesthetically pleasing and high-quality products and their strong representation of women in leadership align perfectly with our values. We are confident that their business will reach new heights, and we are committed to making it happen.”

     

  • Introducing: AdShorts, an all-new advertising opportunity on MxMIndia

    Hello,

    We are happy to introduce AdShorts, an all-new advertising opportunity on MxMIndia.

    The advertising display – in text only – will be on the ticker just below the masthead, and will link to a story page. The display of the typeface of the article will be different, and it will clearly be marked sponsored content.

    For details, write to sales@mxmdindia.com

  • Will feature content and insights from Baba Ramdev

    India TV expands CTV portfolio with Yoga Channel

    By Our Staff

     

    India TV has announced an addition to its CTV portfolio – a 24×7 Yoga Connected TV channel. It will feature exclusive content and insights from yoga guru Baba Ramdev.

     

    Additionally, it will also have segments on healthy living, nutrition, and guided meditation aim to foster holistic well-being.

     

    Said Ritu Dhawan, Managing Director of India TV: “Yoga is not merely a workout; it is a way of life that encompasses physical, spiritual, and mental well-being. Through our exclusive CTV channel, we aim to promote this transformative practice and provide an accessible platform for viewers looking to embark on a wellness journey. The variety of shows on the channel will keep viewers engaged and informed.”

     

  • To drive strategic growth across all 20+ offices globally

    FutureBrand gets Lauren Maynard as new Global CGO

    By Our Staff

     

    Lauren Maynard
    Lauren Maynard

    FutureBrand has appointed Lauren Maynard as its new Global Chief Growth Officer.

     

    In her new role, Maynard will be responsible for overseeing FutureBrand’s global marketing efforts, as well as driving the strategic growth across all 20+ offices globally. In particular, she will focus on ensuring the breadth of the agency’s offerings are aligned to help clients connect their brands to experience and design creativity that reaps a tangible return on investment.

     

    Said Nick Sykes, Chief Executive Officer of FutureBrand: “Lauren’s appointment will further solidify FutureBrand as the choice partner for building brands that can transform a business’ future. Lauren is familiar with the complex business and organizational challenges that our clients face. Her previous experience at McCann Worldgroup has enabled her to move quickly through our global capabilities and has entrenched her in our powerful global network, ensuring that she can cater to our clients’ needs through building bespoke teams across FutureBrand’s capabilities and in partnership with our wider network. Lauren’s personal ethos as well as her background makes her the perfect candidate to usher FutureBrand into our next stage.”