Mumbai based brand and communications group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) has elevated Adarsh Atal to the role of Group Chief Creative Officer. He was previously Chief Creative Officer at Tilt Brand Solutions.
Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.
With this, Atal now joins Joseph George, Group Chairman & CEO, Hari Krishnan, Group Chief Business Officer, Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new management team.
Speaking about the developments, Joseph (Joe) George, Group Chairman & CEO, Quotient Ventures, said: “This is a pivotal moment for us as we embark on the second leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”
It may be recalled Quotient/Tilt had seen some notable exits i its leadership and founding team in the recent past.