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Tag: Vector Brand Solutions

  • To Group Chief Creative Officer

    Quotient Ventures elevates Adarsh Atal

    Adarsh Atal
    Adarsh Atal

    Mumbai based brand and communications group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) has elevated Adarsh Atal to the role of Group Chief Creative Officer. He was previously Chief Creative Officer at Tilt Brand Solutions.

    Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

    With this, Atal now joins Joseph George, Group Chairman & CEO, Hari Krishnan, Group Chief Business Officer, Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new management team.

    Speaking about the developments, Joseph (Joe) George, Group Chairman & CEO, Quotient Ventures, said: “This is a pivotal moment for us as we embark on the second leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”

    It may be recalled Quotient/Tilt had seen some notable exits i its leadership and founding team in the recent past.

  • To boost brand of agency

    Vector gets Nikhil Fernandes as CCO

    By Our Staff

     

    Nikhil Fernandes
    Nikhil Fernandes

    Vector Brand Solutions, a part of Quotient Ventures, has appointed  Nikhil Fernandes as its Chief Creative Officer (CCO). With an extensive background in digital marketing, brand communications and design thinking, Nikhil brings a wealth of relevant experience to this role.

     

    Shriram Iyer
    Shriram Iyer

    Fernandes will report to Shriram Iyer, Co-Founder and Group Chief Creative Officer, Quotient Ventures.

     

    Said Iyer: “Nikhil’s appointment reaffirms our intent to build out Vector’s unique offering. Nikhil’s experience and interests fully compliments our vision for our journey ahead. With him on board, our brand-first and full-funnel ambition gets bigger, better and stronger wings.”

     

  • As brand and communications Agency of Record

    Birla Pivot appoints Vector Brand Solutions

    By Our Staff

     

    Birla Pivot has awarded its full-funnel brand and communications mandate to Vector Brand Solutions, a part of Quotient Ventures. Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement.

     

    Said T Gangadhar, Group CEO, Quotient Ventures: “Given the nature of the building materials industry and Birla Pivot’s focus on technology, the opportunity for disruption is enormous. Being a brand-first, full-funnel agency, we are excited to partner them in realising their ambitious plans.”

     

  • To build brand and business

    Vector Brand Solutions appointed AoR for Duroflex

    By Our Staff

     

    Mattresses major Duroflex has awarded its Brand and Communications mandate to Mumbai based Vector Brand Solutions.

     

    Said Smita Murarka, Chief Marketing Officer, Duroflex: “We have embarked on a new phase in the brand’s journey – to serve many more consumers with better sleep solutions. We believe we owe it to consumers to help make more informed choices on something as critical as sleep. We are confident and excited about embarking on this mission with the team at Vector, who with their contemporary approach to brand building and communication development across formats, platforms and channels will help us in what we have set out to achieve.”

     

    Added Paul Dueman, Chief Business Officer, Vector Brand Solutions: “We are absolutely thrilled to be chosen to partner Duroflex to build the brand and the business. We are fully invested in helping Duroflex fulfil its responsibility as well as desire to be the brand the country turns to, to sleep better. We are both confident and excited in the belief that our through-the-funnel approach and performance-branding philosophy will bring to bear all that is needed, to help fulfil their rightful ambition – which hereon, is ours too”

     

  • As Brand & Communication AoR

    TVS Eurogrip tilts towards Vector Brand Sol

    By Our Staff

     

    TVS Eurogrip, manufacturers and exporters of two and three-wheeler tyres, has awarded its Brand & Communications mandate to Mumbai based Brand & Communications consultancy, Vector Brand Solutions.

     

    Said Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra: “The journey since the launch of our brand TVS Eurogrip has been an exciting one. On the distribution front, we have been steadily penetrating and growing market share. In collaboration with our Europe product development centre, we now have best-in-category range of quality tyres that cater to the needs of the new age millennial rider. We have already successfully worked with the team at Vector to create a differentiated brand communication and we are excited to turn this into a long-term partnership. Team Vector’s all-round capabilities fit well with our value of delivering consistent high performance. With our new partnership with IPL champions Chennai Super Kings in place to catapult our brand salience, we look forward to partner with Vector on strengthening brand.”

     

    Added Joseph (Joe) George, Founder & CMD, Vector Brand Solutions: “Our working relationship with the team at TVS Eurogrip has been spectacular and we are thrilled to now work with them long term – building the brand, and growing the business.  We passionately believe in TVS Eurogrip’s desire to become the market leader in terms of both performance and experience; and we will bring to bear all that we have, to fulfil their rightful ambition, which hereon is ours too.”

     

  • Tushar Bhatia, Ripanka Kalita and Mandar Gore part of team

    Vector Brand Solutions announces operating leadership team

    By Our Staff

     

    Close on the heels of Tilt Brand Solutions launch of the group’s next brand and communications enterprise – Vector Brand Solutions, comes the announcement of the operating leadership of Vector Brand Solutions – Tushar Bhatia, Ripanka Kalita and Mandar Gore will be the business, creative and strategy heads respectively.

     

    Joseph George
    Joseph George

    Speaking on Vector’s operating leadership team announcement, Joseph George said: “With the operating leadership of Vector now in place, I am certain that the vision and ambition for Vector, will be brought to fruition very soon. With their pedigreed experience in delivering through- the-funnel results for clients, Vector will hopefully soon be the answer for all digital first marketers. I am absolutely confident that the three of them will live and breathe every day, Vector’s operating philosophy of “Pace. Preference. Purpose. Performance.”