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Tag: Adarsh Atal

  • To Group Chief Creative Officer

    Quotient Ventures elevates Adarsh Atal

    Adarsh Atal
    Adarsh Atal

    Mumbai based brand and communications group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) has elevated Adarsh Atal to the role of Group Chief Creative Officer. He was previously Chief Creative Officer at Tilt Brand Solutions.

    Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

    With this, Atal now joins Joseph George, Group Chairman & CEO, Hari Krishnan, Group Chief Business Officer, Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new management team.

    Speaking about the developments, Joseph (Joe) George, Group Chairman & CEO, Quotient Ventures, said: “This is a pivotal moment for us as we embark on the second leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”

    It may be recalled Quotient/Tilt had seen some notable exits i its leadership and founding team in the recent past.

  • The TVC has been conceptualized by Tilt Brand Solutions

    Kohli gets ‘great sleep’ on Duroflex

    By Our Staff

     

    Duroflex, sleep solutions provider, has launched their first campaign with national brand ambassador Virat Kohli, featuring its Energise Mattress range. The campaign aims at promoting quality sleep and explores the benefits of making healthy choices to ensure longevity in health.

     

    Speaking about the new campaign, Mohanraj Jagannivasan, Chief Executive Officer, Duroflex said: “The new brand campaign with Virat Kohli embodies our core belief. Virat is a benchmark for fitness and an inspiration to many. He perfectly aligns with our ‘Great sleep leads to great health’ philosophy, enabling us to spread this message to a wider audience We aim to demonstrate the strong connection between a well-rested mind and body and peak performance, with none other than the exceptional performer like Virat.”

     

    The TVC has been conceptualised by Tilt Brand Solutions and executed by Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions adds: “We wanted to create a crisp video which encapsulates the essence of our messaging; the importance of sleep in one’s life. We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon – Virat Kohli.”

     

  • To launch mega marketing campaign for well-designed, high-quality home interiors

    Disney+ Hotstar partners with Livspace

    By Our Staff

    Home interiors and renovation platform Livspace has launched a campaign titled “Don’t try this at home”  to raise awareness about the importance of living in a well-designed home with great interior design. To market the campaign, Livspace has partnered with Disney+ Hotstar, as an associate sponsor for the Indian Premier League (IPL).

    Said Kartikeya Bhandari, Chief Marketing Officer at Livspace: “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design. IPL has always been  a great platform for brands to present their narrative and with this season having kicked off, we at Livspace believe this is a great opportunity to reach a large audience and inspire them to improve their daily lives at home with interiors from Livspace.”

    Added Adarsh Atal, Director – Creative and Content at Tilt Brand Solutions: “As a brand, Livspace strongly believes that great interior design is not just about the way things look. It’s also about function. Taking a leap forward from our previous campaign that dealt with ‘Living with design flaws’, this time around, we decided to emphatically warn people about the implications of living in a poorly designed home. ‘Don’t try this at home’ is our tongue firmly-in-cheek way of telling people not to try stunts at home and try Livpsace to discover the joy of smart design.”

  • It’s crafted by Tilt Brand Solutions

    Behrouz Biryani launches ‘The Royal Biryani’ ad campaign

    By A Correspondent

     

    Behrouz Biryani, the homegrown biryani brand, has launched its national ad campaign crafted by Tilt Brand Solutions.

     

    Commenting on the campaign thought, Adarsh Atal, Director – Creative and Content, Tilt Brand Solutions said: “Given the task, we decided to have a fresh take on ‘Royalty’. The idea was that there are many every day ‘Rajas and Ranis’ out there that embody certain traits of royalty. Benevolence and empathy being two such traits. He adds, “Just like the royal stories of old, the commercial was written using the familiar yet unique ‘kahaani’ format of ‘Ek tha raja, ek thi rani’. Narrated by Swanand Kirkire, the story brings alive the inherent benevolence and kindness in a newly married couple, who decide to start their life in a way that very few do, but both felt equally good and strongly about”.

     

     

  • Launches campaign for ‘SuperCoins’, the integrated rewards ecosystem

    Flipkart gets kidults to role-play popular movie characters in latest ad film

    By A Correspondent

     

    Featuring its popular kidults, Flipkart has brought in the characters of the film Munnabhai MBBS to educate consumers about its product offering, Flipkart SuperCoins.  Through one TVC and three digital films, the campaign engages the audience while driving home the benefits of SuperCoins, where customers can earn while they shop.

     

    Speaking about the new campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said: “The legendary duo of MunnaBhai and Circuit still hold a very strong connect with the audience and are fondly remembered for their impeccable comic timing and camaraderie. Over the years, Flipkart kidults have made a mark and are now widely recognized for their wit and unique sense of humor. To launch our latest campaign for ‘Supercoins’, it was the perfect opportunity for us to bring back two of India’s most loved characters through the world of kidults. Iconic scenes from the movie have been recreated meticulously to deliver our messaging in the most memorable manner.”

     

    Commenting on the campaign, Adarsh Atal, Director – Creative and Content, Tilt Brand Solutions added: “The brief was exciting, yet complex to land as there was a lot to explain in terms of how Super Coins work and that Flipkart is now a Super App. Our kidults needed help with this, and Munnabhai and Circuit stepped up magnificently to the task!”