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Tag: Quotient Ventures

  • As its Brand & Communications Agency on Record

    Century Pulp and Paper appoints Vector Brand Solutions

    Century Pulp & Paper (CPP), part of the Aditya Birla Group and a major player in the domestic and the export market for paper, board, tissue and pulp, has appointed Vector Brand Solutions as its brand and communications agency on record, for their portfolio.

    Said Mahuya Chaturvedi, Marketing and Consumer Product Head, Century Pulp and Paper: “We are thrilled to welcome Vector as our agency partners, as we enter the next phase of our growth journey. The Vector team brings a potent combination of deep strategic thinking and a sharp creative approach, and together we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of this category.”

    Added Hari Krishnan, Group Chief Business Officer, Quotient Ventures: “We are excited to partner Century Pulp & Paper for their ambitious growth plans. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. Working alongside not just one of the pioneers in this industry, but also such a passionate team, is both exciting and fulfilling. We look forward to building a new brand narrative for Century.”

  • To Group Chief Creative Officer

    Quotient Ventures elevates Adarsh Atal

    Adarsh Atal
    Adarsh Atal

    Mumbai based brand and communications group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) has elevated Adarsh Atal to the role of Group Chief Creative Officer. He was previously Chief Creative Officer at Tilt Brand Solutions.

    Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

    With this, Atal now joins Joseph George, Group Chairman & CEO, Hari Krishnan, Group Chief Business Officer, Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new management team.

    Speaking about the developments, Joseph (Joe) George, Group Chairman & CEO, Quotient Ventures, said: “This is a pivotal moment for us as we embark on the second leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”

    It may be recalled Quotient/Tilt had seen some notable exits i its leadership and founding team in the recent past.

  • As their Brand & Communications Agency

    Ather Energy partners with Tilt Brand Solutions

    Ather Energy, electric scooter manufacturers, has partnered with Tilt Brand Solutions as their brand and communications agency, for its upcoming product line.

    Said Ravneet Phokela, Chief Business Officer, Ather Energy: “We are thrilled to welcome Tilt as our agency partners, as we enter the next phase of our growth journey. Joe and his team bring a potent combination of deep strategic thinking and a sharp creative approach, and together we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of mobility.”

    Added Joseph George, Founder and Group Chairman, Quotient Ventures added: “We are thrilled to partner Ather for this critical addition to their portfolio. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. As an agency, working alongside not just the pioneers in mobility of the future, but also such a passionate bunch, is both exciting and fulfilling.”

  • To add value to the brand and business

    Hari Krishnan joins Quotient Ventures as Group Chief Business Officer

    Mumbai-based Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) appoints Hari Krishnan as Group Chief Business Officer.

    Speaking about the appointment, T. Gangadhar (Gangs), Group CEO, Quotient Ventures said: “I am delighted that Hari joins us at this crucial juncture. As a Group we have completed five full financial years, and as we embark on the next five, we need high-quality leadership to navigate what is to come. As someone who has worked closely with Hari, I have no doubt that he will be a stellar addition to our leadership team. He has a proven track record when it comes to adding value to brands and businesses, and to agency growth.”

    Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group.

    Said Hari Krishnan, Group Chief Business Officer, Quotient Ventures: “Quotient’s journey over the last five odd years has been both spectacular and inspiring, not just in terms of growth, but also in terms of body of work, client portfolio and talent. What impresses me even more is the roadmap that has been laid down for the next phase. It is intimidating and exciting at the same time because it provides me a very exciting opportunity to play for both scale and impact”.

  • To boost brand of agency

    Vector gets Nikhil Fernandes as CCO

    By Our Staff

     

    Nikhil Fernandes
    Nikhil Fernandes

    Vector Brand Solutions, a part of Quotient Ventures, has appointed  Nikhil Fernandes as its Chief Creative Officer (CCO). With an extensive background in digital marketing, brand communications and design thinking, Nikhil brings a wealth of relevant experience to this role.

     

    Shriram Iyer
    Shriram Iyer

    Fernandes will report to Shriram Iyer, Co-Founder and Group Chief Creative Officer, Quotient Ventures.

     

    Said Iyer: “Nikhil’s appointment reaffirms our intent to build out Vector’s unique offering. Nikhil’s experience and interests fully compliments our vision for our journey ahead. With him on board, our brand-first and full-funnel ambition gets bigger, better and stronger wings.”

     

  • As brand and communications Agency of Record

    Birla Pivot appoints Vector Brand Solutions

    By Our Staff

     

    Birla Pivot has awarded its full-funnel brand and communications mandate to Vector Brand Solutions, a part of Quotient Ventures. Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement.

     

    Said T Gangadhar, Group CEO, Quotient Ventures: “Given the nature of the building materials industry and Birla Pivot’s focus on technology, the opportunity for disruption is enormous. Being a brand-first, full-funnel agency, we are excited to partner them in realising their ambitious plans.”

     

  • For their upcoming campaign

    Tilt to partner Lendingkart

    By Our Staff

     

    Lendingkart has appointed Tilt Brand Solutions as its communications partner for an upcoming campaign that will feature during the ongoing ICC Cricket World Cup. The Mumbai-based Tilt Brand Solutions is a part of Quotient Ventures.

     

    Said Ram Deshpande, Chief Marketing Officer, Lendingkart: “Really excited about our upcoming campaign with Tilt Brand Solutions at the helm to redefine our brand storytelling with our unique position in the fintech space. Looking forward to some great creative work that will take brand Lendingkart further.”

     

    Added Rajiv Chatterjee, Co-founder & Group Chief Growth Officer, of Quotient Ventures: “We are thrilled to partner with Lendingkart for this critical campaign. We are partnering with them to position their expanded product portfolio and through-the-line execution of the campaign and amplification across touchpoints. We are grateful to them for the faith placed in us, as well as their ambition to disrupt the market, both at a product and communication level.”

     

  • For on-going brand and communication development

    Tilt Brand Solutions partners with Kohler

    By Our Staff

     

    Kohler India, manufacturers of kitchen and bath products, has tasked Tilt Brand Solutions to help it build and grow the brand. Tilt Brand Solutions is a part of Quotient Ventures.

     

    Said Parveen Gupta, Head Marketing, Kohler India: “The most admired and recommended international brand in the bathroom industry, Kohler continues to invest in brand building efforts, so as to showcase Kohler’s design leadership and bring alive a unique and innovative product proposition for consumers. Tilt Brand Solutions with its robust strategic approach and a proven track record of creating clutter-breaking creative solutions makes this a great partnership.”

     

    Added Rajiv Chatterjee, Co-founder & Group Chief Growth Officer, Quotient Ventures: “It is an exciting moment for us as we embark on this journey, to build for a global giant like Kohler, deeper roots in India. Kohler has entrusted us to help build and strengthen their exciting brand; and we are both thrilled about and grateful for the faith placed in us.”

     

  • To consolidate the Group's position

    Quotient Group gets T ‘Gangs’ Gangadhar as Group CEO

    By Our Staff

     

    Quotient Ventures, Mumbai based Brand and Communications Group, appoints media and advertising veteran T. Gangadhar (Gangs) as co-founder and Group CEO.

     

    Talking about the appointment, Founder and Group Chairman & CEO, Joseph George ( Joe ) said: “I have always admired leaders in companies getting in talent better than oneself; I think I have done so too with the appointment of Gangs. His experiences and competencies across Organizational leadership (India & APAC), P&L Management, Advertising (strategic planning and account management), Marketing, Media, Content, Digital and Data are just what the Group requires hereon in its growth ambitions across Tilt Brand Solutions, Vector Brand Solutions and StudioQ.”

     

    Talking about his appointment, T.Gangadhar, the incoming Co-Founder & Group CEO added: “I have tremendous admiration and respect for what Joe, Shriram and Rajiv have built in such a short period of time. Rarely does one get the opportunity to lead an organization that has so much going for it, yet is hungry to do better. I am excited about the prospect of deploying the Full-Brained-Thinking philosophy, and further consolidating the Group’s position as a premier destination for brands and businesses owners.”