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Tag: Tilt Brand solutions

  • To Group Chief Creative Officer

    Quotient Ventures elevates Adarsh Atal

    Adarsh Atal
    Adarsh Atal

    Mumbai based brand and communications group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) has elevated Adarsh Atal to the role of Group Chief Creative Officer. He was previously Chief Creative Officer at Tilt Brand Solutions.

    Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

    With this, Atal now joins Joseph George, Group Chairman & CEO, Hari Krishnan, Group Chief Business Officer, Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new management team.

    Speaking about the developments, Joseph (Joe) George, Group Chairman & CEO, Quotient Ventures, said: “This is a pivotal moment for us as we embark on the second leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”

    It may be recalled Quotient/Tilt had seen some notable exits i its leadership and founding team in the recent past.

  • As their Brand & Communications Agency

    Ather Energy partners with Tilt Brand Solutions

    Ather Energy, electric scooter manufacturers, has partnered with Tilt Brand Solutions as their brand and communications agency, for its upcoming product line.

    Said Ravneet Phokela, Chief Business Officer, Ather Energy: “We are thrilled to welcome Tilt as our agency partners, as we enter the next phase of our growth journey. Joe and his team bring a potent combination of deep strategic thinking and a sharp creative approach, and together we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of mobility.”

    Added Joseph George, Founder and Group Chairman, Quotient Ventures added: “We are thrilled to partner Ather for this critical addition to their portfolio. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. As an agency, working alongside not just the pioneers in mobility of the future, but also such a passionate bunch, is both exciting and fulfilling.”

  • Created by Tilt Brand Solutions

    Turtlemint unveils new ad film

    Turtlemint, the insurtech platform, has launched its newest digital ad campaign, ‘Bharosa Jeet Liya’ created by Tilt Brand Solutions.

    During the launch, Dhirendra Mahyavanshi, Co-Founder & CEO of Turtlemint, said: “At Turtlemint, we believe in the power of trust and the indispensable value of human touch in our services. ‘Bharosa Jeet Liya’ is more than a campaign; it’s a celebration of how our advisors use our technology to enhance their ability to connect with and support their clients. This campaign stands as a tribute to the dedication of our insurance advisors, who tirelessly work to make the insurance experience more accessible, understandable, and, most importantly, trustworthy for our clients.”

  • For their upcoming campaign

    Tilt to partner Lendingkart

    By Our Staff

     

    Lendingkart has appointed Tilt Brand Solutions as its communications partner for an upcoming campaign that will feature during the ongoing ICC Cricket World Cup. The Mumbai-based Tilt Brand Solutions is a part of Quotient Ventures.

     

    Said Ram Deshpande, Chief Marketing Officer, Lendingkart: “Really excited about our upcoming campaign with Tilt Brand Solutions at the helm to redefine our brand storytelling with our unique position in the fintech space. Looking forward to some great creative work that will take brand Lendingkart further.”

     

    Added Rajiv Chatterjee, Co-founder & Group Chief Growth Officer, of Quotient Ventures: “We are thrilled to partner with Lendingkart for this critical campaign. We are partnering with them to position their expanded product portfolio and through-the-line execution of the campaign and amplification across touchpoints. We are grateful to them for the faith placed in us, as well as their ambition to disrupt the market, both at a product and communication level.”

     

  • Conceptualised by Tilt Brand Solutions

    Virat Kohli is brand ambassador for Duroflex

    By Our Staff

     

    Duroflex sleep provider has unveiled its latest ad film featuring national brand ambassador, Virat Kohli.

     

    Set on the theme of #GreatSleepGreatHealth, the campaign advocates the power of quality sleep in fostering an active lifestyle at any stage of life.

     

    Speaking about the new campaign, Mohanraj Jagannivasan, Chief Executive Officer, Duroflex said: “Our latest campaign sees imaginative storytelling take center stage, presenting our brand ambassador and cricketer, Virat Kohli, in a new avatar. With his unmatched charisma and charm, Virat elevates the captivating TVC and takes it notches higher. The core objective of this campaign goes beyond mere entertainment; it is a celebration of the joys derived from leading an active lifestyle, all made possible through the foundation of restful sleep. We take immense pride in showcasing this creative TVC that seamlessly blends the art of good sleep with the pleasures of an energetic life”.

     

    Conceptualised by Tilt Brand Solutions, Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions added: “We wanted to create a crisp video which encapsulates the essence of our messaging; the importance of sleep in one’s life. We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon – Virat Kohli.”

     

  • The TVC has been conceptualized by Tilt Brand Solutions

    Kohli gets ‘great sleep’ on Duroflex

    By Our Staff

     

    Duroflex, sleep solutions provider, has launched their first campaign with national brand ambassador Virat Kohli, featuring its Energise Mattress range. The campaign aims at promoting quality sleep and explores the benefits of making healthy choices to ensure longevity in health.

     

    Speaking about the new campaign, Mohanraj Jagannivasan, Chief Executive Officer, Duroflex said: “The new brand campaign with Virat Kohli embodies our core belief. Virat is a benchmark for fitness and an inspiration to many. He perfectly aligns with our ‘Great sleep leads to great health’ philosophy, enabling us to spread this message to a wider audience We aim to demonstrate the strong connection between a well-rested mind and body and peak performance, with none other than the exceptional performer like Virat.”

     

    The TVC has been conceptualised by Tilt Brand Solutions and executed by Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions adds: “We wanted to create a crisp video which encapsulates the essence of our messaging; the importance of sleep in one’s life. We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon – Virat Kohli.”

     

  • For on-going brand and communication development

    Tilt Brand Solutions partners with Kohler

    By Our Staff

     

    Kohler India, manufacturers of kitchen and bath products, has tasked Tilt Brand Solutions to help it build and grow the brand. Tilt Brand Solutions is a part of Quotient Ventures.

     

    Said Parveen Gupta, Head Marketing, Kohler India: “The most admired and recommended international brand in the bathroom industry, Kohler continues to invest in brand building efforts, so as to showcase Kohler’s design leadership and bring alive a unique and innovative product proposition for consumers. Tilt Brand Solutions with its robust strategic approach and a proven track record of creating clutter-breaking creative solutions makes this a great partnership.”

     

    Added Rajiv Chatterjee, Co-founder & Group Chief Growth Officer, Quotient Ventures: “It is an exciting moment for us as we embark on this journey, to build for a global giant like Kohler, deeper roots in India. Kohler has entrusted us to help build and strengthen their exciting brand; and we are both thrilled about and grateful for the faith placed in us.”

     

  • As the company’s brand and communication partner on record

    RR Kabel tilts towards Tilt

    By Our Staff

     

    The consumer business of RR Kabel has awarded its brand and communications mandate to Mumbai based Brand & Communications consultancy, Tilt Brand Solutions.

     

    Said Vivek Abrol, CEO – FMEG of RR Kabel:  “We are now moving into an expansion phase with the acquisition of the Luminous – Home Electrical Business. This now bolsters our product portfolio and vision to be a leading player in the FMEG category. We had worked closely with the Tilt team over the last few months on RR consumer brand and are thrilled to bring them on board now as a long term partner. With brand capabilities of team Tilt, and their all-in mindset and approach, we are excited to partner with them on our journey of building a meaningful branded portfolio in an ever-evolving category.”

     

    Added Rajiv Chatterjee, Co-founder & CBO, Tilt Brand Solutions: “It is indeed very encouraging for us that the consumer electrical business of RR Kabel has entrusted us to build their vast portfolio. We passionately believe in RR Kabel’s – FMEG  ambition and ability to be seen as a leader in this category, in terms of both, quality and understanding of the consumer; and we will bring to bear all that we have, to fulfil the rightful ambition of Vivek and the rest of the RR team”

     

  • The campaign is conceived and created by Tilt Brand Solutions

    Tilt launches Tata Copper Water TVC

    By Our Staff

     

    Tata Copper Water has unveiled a campaign titled ‘Jeene Ka Paani’ that has been conceived and created by Tilt Brand Solutions.

     

    Said KS Kuttiah, VP – Marketing, Nourishco Beverages: “We worked very closely with Tilt for the rebranding of Tata Water plus to Tata Copper Water and developing the new packaging, positioning, and communication. We are delighted with the feedback we have received on this new brand communication idea as it does full justice to the powerful consumer proposition on which it’s based”.

     

    Added Adarsh Atal, Senior Director – Creative, Tilt Brand Solutions: “We conceived and designed this campaign to persuasively, but with a light touch, draw a parallel between Tata Copper Water and water drunk from copper vessels. We also wanted to land the message that this water enables you to embrace life in all its fullness. Thus ‘sirf peene ka pani nahin, yeh hai jeene ka paani’.

     

    https://www.youtube.com/watch?v=kxf9Xsef900

     

  • Celebrates the idea of preparing scrumptious food

    Tilt creates campaign for Licious

    By Our Staff

     

    Licious, the online seafood and meat shop, rolls out its latest brand campaign. Developed by Tilt Brand Solutions, the ad celebrates the idea of being a good host and preparing scrumptious food.

     

    Notes a communique: “The brand campaign celebrates the idea of being a good host and preparing scrumptious food for your friends than using ‘convenience’ as an excuse to order from outside.”

     

  • Tushar Bhatia, Ripanka Kalita and Mandar Gore part of team

    Vector Brand Solutions announces operating leadership team

    By Our Staff

     

    Close on the heels of Tilt Brand Solutions launch of the group’s next brand and communications enterprise – Vector Brand Solutions, comes the announcement of the operating leadership of Vector Brand Solutions – Tushar Bhatia, Ripanka Kalita and Mandar Gore will be the business, creative and strategy heads respectively.

     

    Joseph George
    Joseph George

    Speaking on Vector’s operating leadership team announcement, Joseph George said: “With the operating leadership of Vector now in place, I am certain that the vision and ambition for Vector, will be brought to fruition very soon. With their pedigreed experience in delivering through- the-funnel results for clients, Vector will hopefully soon be the answer for all digital first marketers. I am absolutely confident that the three of them will live and breathe every day, Vector’s operating philosophy of “Pace. Preference. Purpose. Performance.”

     

  • To help create impactful brand stories

    Tilt gets Purvi Mistry as Senior Director – Strategy

    By Our Staff

     

    Purvi Mistry
    Purvi Mistry

    Mumbai-based brand and communications consultancy Tilt Brand Solutions has appointed Purvi Mistry as Senior Director – Strategy. She will report to Gulshan Singh, Tilt’s Chief Strategy Officer and Head of BrandT, the brand consulting division of Tilt Brand Solutions. Purvi was last at BBH where she was Strategy Director.

     

    Gulshan Singh
    Gulshan Singh

    Said Singh on the appointment: “Purvi joins Tilt at a very exciting phase in our growth journey.  Her skills and experience are a great fit with Tilt’s vision and culture as we continue to scale-up and work on consolidated mandates. I’m looking forward to bringing her expertise into play for our brands and clients, and to continue building on Tilt’s tradition of excellence.”

     

    Added Mistry: “Very rarely have I seen an agency so committed to bring to bear its vision for Strategic Planning. Its core philosophy of “Full Brained Thinking “ is something I have been a passionate believer in, and also what I believe is at the core of my learned competencies thus far. I am looking forward to work with a set of impressive visionaries to create many impactful brand stories and have an enriching and fulfilling professional experience.”