Instagram has launched a Creator Lab in India. This initiative aims to provide support to young people across India who are interested in content creation.
As many as 14 content creators feature in the content on Creator Lab, who represent diverse geographies, genres and growth journeys. Some of them are Aabir Vyas, Govind Kaushal, Meethika Dwivedi, Raghav Sachhar, and The Vixens Crew. The creators will share takeaways around three themes that are essential to achieving sustained success:
The content is available in English and Hindi, depending on the comfort of the creators who’re part of the videos. Going forward, more content will be added to the Lab, and the content will also be captioned in 6 Indian languages – Tamil, Telugu, Malayalam, Kannada, Bengali, Hindi. Here’s the link to the Lab.
Said Paras Sharma, Director, Global Partnerships, Meta, India: “We are dedicated to empowering creators to express themselves freely and succeed in their own unique way. We recognize that success means different things to different people, and we are constantly seeking ways to add value through product features, programs, collaborations, and economic opportunities. To support aspiring creators, we are now launching Creator Lab, a resource that provides content by creators, for creators. Our goal is to help creators across the country take advantage of this opportunity and achieve their goals.”