By our Research Associate
It’s a game of yo-yo at the top.
So, last week, Zee was No 2 and Colors has marched ahead in Week 50 of the calendar year.
Star Plus is still the numero uno Hindi GEC. All of this is as per TAM ratings revealed to us, not directly by TAM which has been restrained by the powers that be to give the media get a first-hand update on weekly ratings. Instead we have to get it from our friends who share the info. It’s reliable but, then, we haven’t got it from TAM.
The following are the numbers:
Star Plus        579 {561} (548)
Colors           449 {456} (479)
Zee TV Â Â Â Â Â Â Â Â Â 439 {480} (449)
Life OK Â Â Â Â Â Â Â Â Â 313 {325} (334)
SABÂ Â Â Â Â Â Â Â Â Â Â Â Â Â 291 {260} (269)
Sony             267 {241} (239)
Figures in brace brackets indicate viewership numbers for last week {Week 49} and in regular brackets for the previous week (Week 48).