MxMIndia

Tag: Zee TV

  • With an all-new brand film

    Zee set to launch new season of Sa Re Ga Ma Pa

    Zee TV’s singing reality show Sa Re Ga Ma Pa is all set to launch its latest season with a brand film that touches upon the season’s promise Nayi Aawaaz, Naya Andaaz.

    Mangesh Kulkarni
    Mangesh Kulkarni

    Said Mangesh Kulkarni, Chief Channel Officer, Zee TV: “As India’s longest-running singing reality show, Sa Re Ga Ma Pa has consistently reinvented itself, setting trends across the industry. This season, we’re infusing freshness by introducing a new set of mentors who have their finger on the nation’s musical pulse, alongside diverse voices and a contemporary vibe that resonates with our evolving audience. Our brand film beautifully captures the emotional connection people have with music, and we promise to celebrate those emotions with performances that touch hearts across India.”

    Kartik Mahadev
    Kartik Mahadev

    Added Kartik Mahadev, Chief Marketing Officer, Content SBU, Zee: “Earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their preferences and craft content that truly resonates. The upcoming season of Sa Re Ga Ma Pa is a reflection of this initiative, offering a refreshed experience with Nayi Aawaaz, Naya Andaaz—new voices will be shaped by new mentors whose music captures the full spectrum of emotions across India. With a fan-first mindset, we empowered our viewers to decide the best talent from over 50 audition videos posted on Sa Re Ga Ma Pa’s Instagram page. With our integrated marketing campaign creating even more digital touchpoints for engagement, we’re confident this season will connect deeply with our viewers.”

  • Live on TV & OTT platform ZEE5

    Zee to broadcast DP World ILT20 Season 3

    Zee Entertainment is getting set to broadcast DP World ILT20 Season 3. Season 3 of the DP World International League T20 that is scheduled to begin from Saturday, January 11, 2025.

    The 34-match event will be played at the three UAE cricket venues – Abu Dhabi, Dubai and Sharjah – starting from January 11, 2025 to February 9, 2025. It will be aired on Zee TV channels and on Zee5.

    The franchise-style tournament will see six teams playing 34 matches. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).

    Said Ashish Sehgal, Chief Growth Officer – Ad Sales, ZEE Entertainment Enterprises Limited (ZEEL): “Zee is delighted to present DP World ILT20 third season and promises an electrifying experience to cricket fans in India and around the world. With the world’s finest players, iconic stadiums, and infrastructure and six leading sporting franchises, our goal is to build upon the previous year’s success, further solidifying the league’s stature as one of the most-widely followed cricket events in the world. In our pursuit to grow the market, we are continuously exploring innovative ways to enhance the fan experience, making it more interactive, immersive, and engaging. We are collaborating with cutting-edge technologies and creating new avenues for cricket enthusiasts to connect with the sport. As we embark on this exciting new season, our goal is to ensure that this truly-global league becomes more accessible to viewers worldwide.”

    Added CEO DP World ILT20 David White: “We are delighted to confirm the window for DP World International League T20 Season 3. The window has been finalised after discussions with our stakeholders. We have begun our preparations for Season 3 with an aim of making the league even bigger and better.”

  • Maruti Suzuki partners with show

    Zee TV’s Sa Re Ga Ma Pa back with new season, sponsors

    By Our Staff

     

    Zee TV’s Sa Re Ga Ma Pa returns with new season, and sponors. The show has brought on board a line-up of 18 sponsors for its upcoming season. Some of the sponsors include Maruti Suzuki India Limited: Co-Title, Dabur India Limited: Co-Presenting & Associate Sponsor, Mondelez India Foods Limited: Co-Powered By, Hindustan Unilever Limited: Co-Title & Special Partner, Rajdhani Flour Mills: Special Partner, Procter & Gamble: Special Partner.

     

    Said Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee: “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades. In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original song on Zee Music Company. This provides the perfect opportunity to seamlessly integrate the brand communications of our sponsors led by our anchor, judges and the contestants. We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season. I am certain that this new season of Sa Re Ga Ma Pa will re-ignite the musical spark among millions of our viewers and generate immense value for our esteemed partners.”

     

    Added Aparna Bhosle, Business Head, Zee TV: “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. With so much excitement in store every episode, Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”

     

    Said Shashank Srivastava , Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Ltd: “This marks the beginning of an interesting partnership between Maruti Suzuki Arena,  India’s  largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, “Find Your Match” with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”

     

  • Introduces a visual mnemonic

    Zee TV refreshes its design interface

    By Our Staff

     

    ZEE TV has refreshed its design interface with an aim to enhance and elevate viewer experience. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.

     

    ZEE TV’s strategic evolution of its on-screen TV experience leverages design for optimal business impact through enhanced information registration. It augments key aspects such as brand partners’ visibility, providing a distinctive proposition to its esteemed partners. Backed by the latest in ‘Neuroscience’, this intelligent design system captures consumer attention and heightens memorability, enhancing viewer retention of tune-in details and reinforcing platform recall. A holistic understanding of the consumer journey across the broadcast and digital ecosystem and imbibing their behavioural & navigational aspects forms the bedrock of Zee TV’s innovative design approach.

     

    Speaking on the refreshed visual experience, Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE Entertainment Enterprises Limited said: “As pioneers of the television content landscape, our endeavour at ZEE has been to consistently deliver extraordinary experiences to our viewers. As we touch millions of hearts and homes across the many Bharats through our stories, our approach to design is in being native to culture, which we call ‘Soul to Screen’. This method enables us to be consumer centred and insight driven, making the brand and viewing experience personal. The new design for Zee TV captures the aspirations of the evolving Indian audiences. The ethos of ‘vibrance’ encapsulates the idea of a consumer who is confident, has innate strength and is taking action to shape an extraordinary tomorrow. In this new design language, we have combined cultural relatability with evolving CX trends, creating value for our viewers and advertisers alike, further fortifying our connection with our audiences and brands.”

     

  • To launch 'Nutrition Campaign' in Bhiwandi, Thane

    Zee TV partners with Sneha Foundation

    By Our Staff

     

    Zee TV has partnered with the Society for Nutrition, Education & Health Action (SNEHA) to launch the ‘Nutrition Campaign in Bhiwandi, Thane.  The campaign is supported by TV actress Aishwarya Khare popularly known by lead role ‘Bhagya Lakshmi’.

     

    This initiative aims to create awareness about the importance of nutrition and with an aim to improve the nutritional status of women and children in Bhiwandi.

     

    Aishwarya Khare said, “I am extremely happy and proud that I got this opportunity from Zee TV and SNEHA to be a part of this noble initiative. I have always wanted to be a part of a cause that helps children and women, and I am glad it has all come together so beautifully via this endeavour. I believe that nutrition is very important in everyone’s life; unless and until you are fit from the inside, you will not be able to live a healthy lifestyle. Eating healthy is one of the most important things one should follow.  Zee TV has always been getting me to be a part of such campaigns which enable me to help others, much in sync with my character Lakshmi’s mantra in life of doing good deeds that bring a smile to peoples’ faces and I can never thank the channel enough for that.”

     

  • The rise of the ‘anytime’ consumer has fuelled the need for creating content that is platform-agnostic, says Ashish Sehgal

    Zee’s ‘Indian Pro Music League’ onboards many sponsors

    By Our Staff

     

    There is much excitement at Zee Entertainment Enterprises Ltd with the success of its Indian Pro Music League (IPML), airing on Zee TV and Zee5.

     

    Speaking about the positive response from advertisers, Ashish Sehgal, Chief Growth Officer – Advertisement Revenue, ZEEL said: “The rise of the ‘anytime’ consumer has fuelled the need for creating content that is platform-agnostic and that can be consumed by the audience any time of the day. Our objective has always been to maximize our content presence by being platform agnostic and thereby providing holistic solutions to our advertisers. Our aim of bringing India’s first-ever music league on both, linear and digital platforms, was to amalgamate the enthusiasm generated by a league with the emotion evoking power of music. We are pleased to see the overwhelming response received from our partners and we are confident that the novel concept of the show along with the star-studded line-up will attract audiences across platforms to make the show a resounding success.”

     

    Among the many sponsors, IPML has:  Maruti-Suzuki and Lifebuoy as Co-Presenting sponsors, Parle G and Whisper as Co-Powered sponsors, Balaji Wafers as Special Partner and Nilkamal Industries’ Nilkamal Mattrezzz, Asian Paints Limited’s Ultima Protek and Life Insurance Corporation (LIC) as Associate Sponsors. Phew!

     

     

  • The mandate was bagged post a multi-agency pitch which saw participation from several other leading digital marketing consultancies

    TheSmallBigIdea bags Zee social media mandate

    By A Correspondent

     

    Full service digital marketing agency TheSmallBigIdea has been awarded the social media mandate for Zee TV. The mandate was bagged post a multi-agency pitch which saw participation from several other leading digital marketing consultancies.

     

    Krithika Sriram

    Speaking on awarding the mandate to TheSmallBigIdea, Krithika Sriram – Head of Marketing – Zee TV, said: “We are growing exponentially and as we further strengthen our content offering, it is imperative for us to have the right partners on board to further propel this growth. TheSmallBigIdea brings to the table strong data-centric strategic and creative expertise in the social media space and we’re looking at working closely with them to help us drive deeper engagement with our audiences across markets.”

     

    Harikrishnan Pillai

    Added Harikrishnan Pillai, Co-founder and CEO at TheSmallBigIdea: “The Zee TV mandate win is a special one. I began my career with it in 2008. So it’s like completing a full circle. It is one of the strongest Indian television brands which has created iconic shows, characters and reality shows and has rewritten the Hindi GEC rulebook at various levels. To play a role for them in unlocking the digital potential is a huge opportunity and honour for us. We have a very strong entertainment portfolio, with which comes a very strong understanding of the category. With ACE, our propriety analytical tool, we have ear marked key strategic directions with the team at Zee and are positive of achieving it.”

     

     

  • The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment

    IBF members to offer four pay channels for free to viewers

    By A Correspondent

     

    Given the impact on advertising revenue for the industry due to the Covid-19 outbreak, IBF sent us a communique saying it stands together to support the government’s effort to help people in these difficult times. Thus, four major broadcasting networks have come forward and decided to waive off all tariffs and charges for four channels for a period of two months.

     

    Added the communique: “The Sony Pictures-run Sony Pal, Star India run Star Utsav, Zee TV operated Zee Anmol and Viacom18’s Colors bouquet channel Colors Rishtey will be available to all viewers across the country for a period of two months free of charge on all DTH and cable networks. The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment and will help provide relief during the period of lockdown.”

     

     

  • Viewers could scan a QR code and order on Flipkart

    Zee TV, Essence & Flipkart get together to woo customers

    By A Correspondent

     

    Zee TV collaborated with Flipkart and media agency Essense and to make TV viewing interactive during Flipkart’s annual sale – Big Billion Days.  Viewers could scan a QR code on screen during the airing of Zee TV’s top-rated primetime dramas Tujhse Hai Raabta and Kundali Bhagya to shop for the look of Kalyani’s smart kitchen and get the same gifts as Srishti (in teh cast) had picked for her family. These featured products were all made available at discounted prices on an exclusive co-branded webpage on Flipkart.

     

    Said Anand Chakravarthy, Managing Director, India, Essence: “Television content has always had a wide-reaching impact on people. It not only shapes perceptions and beliefs, but also consumer fashion trends today. The clothes and accessories worn by TV protagonists can be aspirational for viewers, who want to own similar products. This insight led us to the QR code activation on Zee TV, using simple yet effective technology that allows viewers to immediately gain access to desired products on Flipkart during the Big Billion Days festival. This is a great collaboration between the TV channel, Flipkart and Essence to deliver a first-of-its-kind ecommerce experience to consumers in India,”

     

    Speaking on the initiative, Ashish Sehgal, Chief Growth Officer, Zee  said: “In the business of entertainment, one of our key objectives remains making our brands increasingly tangible and accessible to our consumers. Our collaboration with Essence and Flipkart had our flagship channel Zee TV turning Interactive in the course of Flipkart’s Big Billion Days Sale wherein across a couple of shows, not only did we connect with viewers on an emotional level through content but satisfied their impulse purchase desires by connecting them to a Flipkart-Zee platform, thereby bringing point of purchase to consumer right in their living room.”

     

    Added Vikas Gupta- Vice President and Head of Marketing, Flipkart said: “Big Billion Days is India’s biggest and most loved shopping festival and this offered an innovative way to showcase the plethora of shopping options on Flipkart. We showcased top products across Mobiles , Fashion, Electronics, Large, Home & Kitchen while the audience watched their favourite shows on Zee TV. This was a great example of merging online with offline and communication with commerce.”

     

  • The channel collaborates with the performer to produce exclusive content for its #KaamBadnaam campaign celebrating ‘oddly satisfying jobs’

    Mallika Dua lends voice to Zee TV’s digital campaign

    By A Correspondent

     

    Zee TV has collaborated with actor, writer and stand-up comedy star Mallika Dua to produce exclusive content for a digital campaign to promote the launch of its new fiction offering ‘Hamari Bahu Silk’. The show highlights the story of a young girl Pakhi who signs up for a job of a voice-over artist for sensuous films so that she can financially support her family.

     

    Said Prathyusha Agarwal, Chief Marketing Officer, Zee: “Hamari Bahu Silk touches upon the subject of unconventional career choices, the judgements they draw from amongst one’s own inner circle and the filters of Log Kya Kahenge that come in the way of taking up these jobs. But with the show addressing the issue in a light-hearted manner, we took a humorous approach to build the digital surround for its launch. Mallika Dua, widely applauded for her spot-on observations and irreverent takes on social phenomena makes for a fine fit for us to collaborate with on a campaign like #KaamBadnaam where we celebrate oddly satisfying jobs like the one taken up by our protagonist of Hamari Bahu Silk.”

     

     

  • According to information received, the Court has directed Zee to remove all hoardings across the country which mention the name of Rajat Sharma

    Delhi HC restrains use of Rajat Sharma’s name in Zee Hindustan ads

    By A Correspondent

     

    Delhi High Court has injuncted Zee from using the name of India TV founder and chairman Rajat Sharma in any of its advertisements. According to information received, the Court has directed Zee to remove all hoardings across the country which mention the name of Sharma.

     

    While granting the injunction in favour of India TV, the Delhi HC has upheld the celebrity rights of Sharma in his name. Sharma has been hosting the television show Aap Ki Adalat for over 25 years. Interesting, Aap Ki Adalat started out on Zee TV before Sharma moved on from the network.

     

     

  • The appointment is with immediate effect

    Aparna Bhosle appointed Business Head of Zee TV

    By A Correspondent

     

    Aparna Bhosle will lead Zee TV as its Business Head. Bhosle will continue to lead the FTA GECs and will report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL.

     

    The premium cluster will now be led by Shaurya Mehta, in addition to his current role as Chief Operating Officer, Living Entertainment. He will also report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL