Rise Worldwide, the sports and event management company, has facilitated multiple marquee deals for the ongoing season of the Indian Premier League (IPL), a communique from the firm has claimed. It has closed team partnerships worth around INR 300 cr which includes five front-of-jersey deals, capturing an impressive 50% of the coveted inventory for IPL 2024. It has secured over 50 brand partnerships ahead of this season.
Among these significant partnerships, Dream11 has joined forces with Sunrisers Hyderabad, Gujarat Titans, Punjab Kings, and Kolkata Knight Riders, while Luminous has taken the spotlight as the front-of-jersey partner for Rajasthan Royals.
Said Nikhil Bardia, Head of Rise Worldwide: “This IPL season has reaffirmed our status as the preferred partner in the Indian Premier League ecosystem. Overall, we have locked over 50 agreements as of now across our various partner teams. We have witnessed an increase of 20 percent in the team sponsorship deals.”