By A Correspondent
Short video platform MX TakaTak has announced a new initiative for creators – the MX TakaTak Creator Fund to encourage established and emerging creators to create engaging, impactful and inspiring content on the platform. The fund will deploy Rs 100 crore for creators.
Said Karan Bedi – CEO, MX Player said: “The MX TakaTak Creator Fund is a way to give back to millions of people who bring their ideas into videos as well as to inspire other digital enthusiasts. Millions of users upload videos daily on the MX TakaTak App. We were thrilled to see the amount of creativity and hard work that our users put into bringing their dreams alive and into a video. We hope that the creator fund will not only reward them but also inspire them to continue creating impactful content, build an inspiring digital career, and help give back to the society that we all benefit from,” adding: “The short format video ecosystem is fast evolving and we’re delighted to have emerged as the market leaders in this category. Home to 70Mn Monthly Active Users and with over 10 Mn unique content creators, we are the preferred platform of choice for both the users and creators; we aim to further scale this in the new year.”