MxMIndia

Tag: Eno

  • Conceptualised by Ogilvy

    Eno unveils new TV commercial

    By Our Staff

     

    Eno, the antacid brand by Haleon (eka GSK Consumer Healthcare), has launched its new TVC titled ‘Ab Acidity Kyu Sehna Jab Eno Hain Na’.

     

    Conceptualised by Ogilvy, the TVC has been shot by Hemant Bhandari, director and co-founder of Chrome Pictures. Commenting on the launch, Anurita Chopra, BU Marketing Lead for the Indian subcontinent at Haleon, said: “For generations, Indians have relied on home remedies, sometimes enduring prolonged discomfort as a necessary evil. However, ENO provides fast and effective relief, allowing consumers to enjoy their food, family moments, and fun without hindrance. We are confident that this new commercial will be well-received by our audience, as we eagerly welcome new consumers to our brand.”

     

    Speaking on the occasion Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added: “Food is our love language. However, this indulgence often leads to acidity. And as Indians, we tend to tolerate this discomfort, considering it normal. With this new campaign, starring well-known actors Sheeba Chadhha, Supriya Pilgaonkar, as an endearing pair of Maasi and Bua pampering Abhimanyu Dassani with food, ENO aims to change that perception: “Ab Acidity Kyu Sehna, Jab ENO hain Na!”

     

  • With Metaverse stand up show

    Ogilvy rolls out event to celebrate 50 years of Eno

    By Our Staff

     

    GSK Consumer Healthcare antacid brand Eno has completed 50 years in India. As part of the celebration, it has created a stand-up comedy event in the metaverse.

     

    The campaign was a joint-effort of Team WPP. ENO’s creative partners Ogilvy conceptualised and created the theme of the event, the creative roll-out strategy and the design. Genesis BCW co-created the branded content with the comics and ran the internal communications. The metaverse experience itself was powered by PartyNite.

     

    Said Anurita Chopra Chief Marketing Officer, India Sub Continent at GSK Consumer Healthcare India:  “We are very proud to celebrate ENO’s 50 years in India, adding to the legacy of one the most iconic and loved brands in the country. It is a brand that has always been about pushing the boundaries of communication and becoming a real wingman for the everyday acidity sufferer. Celebrating this in the Metaverse is a preview of the next 5 decades, as the brand continues to remain relevant, contemporary and full of life. The brand has always been about pushing the boundaries of connecting with its vast consumer base, spread across rural and urban India. We have been leaders in digital content creation, and the comedy genre is not just in sync with the brand, but also helps build unique allyship with the consumer.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “A brand completing 50 years is no ordinary feat. So, when ENO turned 50 we knew we had to make the celebrations extraordinary. Instead of looking for the perfect place for the occasion, we ended up creating one. And so, ‘Plateful of Laughs’, India’s first stand-up comedy event inside the metaverse, came into existence. We had partners across functions like tech and PR working in complete synergy to create a cutting-edge metaverse experience. In collaboration with some of the most sought-after names in the comedy circuit, we created an experience that was truly out of this world.”

     

    Said Deepshikha Dharmaraj, CEO, BCW India Group:  “A huge congratulations to GSK Consumer Healthcare and brand ENO on this commendable milestone. It has been our privilege to be part of that journey for over a decade and to see the brand grow as a household favourite for wellness. The ‘Plateful of Laughs’ event is both, a celebration of that legacy as well as an overture to a new set of audiences through the metaverse. For us, that means an opportunity to showcase our earned-plus offer, with the comedy talent provided by The Outstanding Speakers’ Bureau and integrated communications across traditional and digital platforms. The metaverse is the new frontier for communications and together with our WPP partners and GSK Consumer Healthcare, I am sure we will be able to move people for ENO.”

     

  • The brand takes on the task of category expansion by taking on homes remedies

    Eno goes live with new TVC

    By Our Staff

     

    Eno, the OTC Antacid brand by GSK Consumer Healthcare, has gone live with its new TV campaign.

     

    Commenting on the new launch, Anurita Chopra, Head of Marketing, India Sub Continent, GSK Consumer Healthcare said: “As a leading brand, we have always ensured to stay ahead by creating innovative campaigns. With each year, we create brand stories that connect with audiences. Through this campaign, we’re rekindling the joyous moments of friends and family together, with food and Eno playing a central part in their fun times together. A simple selfie moment typifies a pop culture phenomenon that unifies social and age stratas.

     

  • Via Digital Targeting and Creative Storytelling

    Eno collaborates with Facebook to build rural reach and engagement

    By Our Staff

     

    GSK Consumer Healthcare’s antacid brand, Eno, has partnered with Facebook given its ongoing focus on the rural audience. As part of this leg, Eno will be rolling out a series of digital comics and nnimation videos on the Facebook family of apps and target millions of rural and Small-town Hindi speaking audiences. The Chacha Choudhary characters, Chacha Choudhary and Sabu, while resonating perfectly with the brand’s personality, also provide a very authentic voice to all of Eno’s key messages – Quick Relief, and Product Superiority.

     

    Speaking on the partnership, Anurita Chopra, Head of Marketing, GSK Consumer Healthcare said: “The Rural markets are absolutely critical to win for a brand like Eno. This involves reaching more people, increasing brand penetration but also speaking to our audiences in a culturally relevant way. We are quite certain that the visual storytelling format amplified by the much-loved Chacha Choudhary world will allow to talk to our audiences authentically.”

     

    Added Arun Srinivas, Director, Global Business Group, Facebook India:”With more than 430 million people using Facebook every month in India, we offer the ability for our advertisers to reach their desired audience across the country. We know from external studies that the rural internet population is growing faster than the urban one, and we see increased interest from businesses to build for small towns and rural India. We’ve partnered with Eno previously as well to drive successful campaigns for rural India, and with this new one, Eno has the unique opportunity combine nuances around popular culture with targeted messaging to achieve strong business outcomes.”

     

  • Drives relevance through new consumer trends around food like food experiments, binging etc

    Eno launches digital campaign

    By A Correspondent

     

    GSK Consumer Healthcare’s antacid brand Eno has launched a digital campaign that went live in two phases. Phase 1 was centered around occasions like working from home and reduced physical activity with two digital films titled ‘Stay @ Home: Food Cravings’ and ‘Stay @ Home: Food Experiments’ that highlight the change in eating habits and food experiments at home being witnessed in todays time, which could potentially result in acidity.

     

    Said Naveed Ahmed, Area Marketing Director-Wellness, GSK Consumer Healthcare: “Taking into consideration the emerging consumer trends of frequent snacking and reduced physical acitivity – driven by people being confined to their homes, our latest campaign  enables people to indulge in their food cravings and experiments without having to worry about acidity. We have consciously choosen a humourous approach, inline with the brand personalibty of Eno, to build a connect with our audience and communicate our message effectively.”

     

    We’re now waiting for Phase 2.