MxMIndia

Tag: Haleon

  • Urge people to take the first step for their oral health

    TV9 Network, Sensodyne launch oral health initiative

    World Oral Health Day falls on March 20 (that’s tomorrow) and TV9 Network and Sensodyne have joined hands to spread awareness to the people on following their “funda-dental” duties and being sensitive to oral health.

    Said Raktim Das, Chief Growth Officer (Broadcasting & Digital), TV9 Network: “In the post-Covid scenario, people are prioritising health and fitness. However, oral health holds key importance when it comes to well-being as it contributes to one’s overall health and quality of life. With this idea in mind, TV9 Network has partnered with Sensodyne to spread awareness and enable people to #TakeTheFirstStep towards oral hygiene.”

    Talking about the initiative, Amit Tripathi, Chief Revenue Officer, TV9 Network added: “Optimal oral health is crucial to the wellness of people of all ages. With its wide reach in seven languages, TV9 Network is well poised to help Sensodyne reach out to our viewers to disseminate the impactful message of being sensitive to oral health. With media amplification across digital and broadcast, we are spreading awareness in multiple languages.”

    Added Navneet Saluja, Area General Manager, Indian Sub-continent, Haleon, manufacturers of Sensodyne: “It’s an absolute privilege to continue our partnership with TV 9’s Oral Health Summit for the second consecutive year. As an organisation committed to improving everyday health with humanity, we proudly support this significant initiative and thank all the stakeholders from various sectors including government, public health experts, and representatives from key dental forums, for joining us. I’m confident that through our collaborative efforts and collective expertise, we will be able to set the right tone for oral health in India and elevate our country’s overall health. After all, oral health, often overlooked, is intricately linked to general well-being. Additionally, with Sensodyne’s latest education campaign #BeSensitiveToOralHealth, launched this World Oral Health Day, we’re further taking forward our agenda of bolstering oral health literacy and tackling preventable oral health issues through free dental consultations across the country.”

  • To celebrate World Dentist's Day

    Sensodyne launches digital campaign

    By Our Staff

     

    Sensodyne, the oral care brand from the house of Haleon (eka GlaxoSmithKline Consumer Healthcare) has launched a digital campaign to celebrate the role of dentists on World Dentist’s Day, that’s observed on October 3.

     

    Said Bhawna Sikka, Category Head, Oral Care Lead, Haleon said: “This World Dentist Day, we wanted to demonstrate our firm belief in the importance of the role played by dentists in helping people maintain their overall health. Most people feel wary of visiting dentists; hence, through this campaign we hope to bring alive stories and conversations that show how dentists enable small joys throughout our life. They are the doctors of joy and people should see them more often.”

     

  • Conceptualised by Ogilvy

    Eno unveils new TV commercial

    By Our Staff

     

    Eno, the antacid brand by Haleon (eka GSK Consumer Healthcare), has launched its new TVC titled ‘Ab Acidity Kyu Sehna Jab Eno Hain Na’.

     

    Conceptualised by Ogilvy, the TVC has been shot by Hemant Bhandari, director and co-founder of Chrome Pictures. Commenting on the launch, Anurita Chopra, BU Marketing Lead for the Indian subcontinent at Haleon, said: “For generations, Indians have relied on home remedies, sometimes enduring prolonged discomfort as a necessary evil. However, ENO provides fast and effective relief, allowing consumers to enjoy their food, family moments, and fun without hindrance. We are confident that this new commercial will be well-received by our audience, as we eagerly welcome new consumers to our brand.”

     

    Speaking on the occasion Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added: “Food is our love language. However, this indulgence often leads to acidity. And as Indians, we tend to tolerate this discomfort, considering it normal. With this new campaign, starring well-known actors Sheeba Chadhha, Supriya Pilgaonkar, as an endearing pair of Maasi and Bua pampering Abhimanyu Dassani with food, ENO aims to change that perception: “Ab Acidity Kyu Sehna, Jab ENO hain Na!”

     

  • To fight pollution

    Otrivin nasal spray and Grey tie up with Twinkle magazine

    By Our Staff

     

    Otrivin Breathe Clean nasal spray with their agency partner Grey group tie up with Twinkle popular children’s magazine to fight pollution. This year, Aerowin, the first pollution superhero launched last year, made her debut in Tinkle popular children’s magazine and helped the kids in the story to fight the sources of pollution.

     

    Bineet Jain, Pain & Respiratory Lead – Area Marketing ISC, Haleon, said: “Otrivin’s Actions to Breathe Cleaner initiative aims to reduce the health impact of air pollution by providing easy to adopt actions that enable people to take control. The Pollution Superhero is one such part of the initiative to raise awareness and bring about impactful change.”

     

    Vivek Bhambhani, Sr. Executive Creative Director, Grey Group, added: “Kids are the future and it’s unfair that they have to suffer because of us. This Idea of Aerowin is designed to help kids realise that and also educate and empower them on the right ways to stop pollution around them.”

     

  • The campaign celebrates the spirit of winning everyday

    Iodex ‘Har Din Jeet Meri’ campaign

    By Our Staff

     

    Pain relief brand Iodex has launched a new campaign ‘Har Din Jeet Meri’.

     

    Said Bineet Jain, Pain & Respiratory Health Lead, India Subcontinent, Haleon: “Iodex is a heritage brand which has been trusted for many generations. With this new communication idea, the brand continues to be relevant to consumer’s life by capturing today’s spirit of making winning an everyday habit. With a strong portfolio of products spanning across gel, spray and balm, there is an Iodex for every consumer need.”