By A Correspondent
Festivals are a time when Indians consume a variety of food items.  This is the essence that ‘Tyohaaron ki Dhara’ DVC aims at capturing. The digital video campaign (DVC) opens with a doodle of Dhara that then transforms into a lady blowing a conch. The DVC then frame after frame captures the diversity of India and the celebration each festivity brings along and the love for food.
Speaking about the new initiative, Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd, said, “Festivals and food bring not just families but the extended household and the entire mohalla together. All of us forget courtesies just to get our share of modak, gujjia, saviya or cakes. And that’s what we at Dhara believe is our nation all about. With this new initiative, we aim to reach out to masses and celebrate with them the festivities of India where our love for food has always been a binding thread.â€
To elaborate the campaign idea, Shivil Gupta, Executive Creative Director, DDB Mudra North explains, “Dhara is one of those brands that give a lot of opportunities for creativity to come out at its best. With this campaign, we tried to capture the true spirit of Indian festivals and how the signature delicacies of these festivals bring people together. To build on this insight, we took a simple yet effective route through an animation film. We’re pretty sure that this film will make this festive season even more special.â€