MxMIndia

Tag: Sanjeev Giri

  • The all-new digital campaign will narrate extra-ordinary stories of ordinary women

    Dhara celebrates #WomenOfChange through new digital campaign

    By A Correspondent

     

    Dhara is set to showcase extraordinary stories of ordinary women through its new digital campaign, #WomenOfChange.

     

    Talking about the new campaign, Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable said: “In today’s times, work and personal life are mostly mashed together in a blur of activities and 24 hours suddenly become too less to find out one’s purpose and calling. This campaign is a testament to those women who have not only succeeded in their work and personal lives but have also followed their passion, balancing everything in just the right manner. The all new campaign is our effort to encourage such women across all walks of life and inspire them to do more in a day and pursue the things they love.”

     

    The video-led campaign will introduce one video every month on Dhara’s digital presence.

     

  • India enjoys a fairly busy festival calendar and we Indians keep track of these festivals with the same amount of zeal

    Dhara celebrates India with latest campaign by DDB Mudra

    By A Correspondent

     

    Festivals are a time when Indians consume a variety of food items.  This is the essence that ‘Tyohaaron ki Dhara’ DVC aims at capturing. The digital video campaign (DVC) opens with a doodle of Dhara that then transforms into a lady blowing a conch. The DVC then frame after frame captures the diversity of India and the celebration each festivity brings along and the love for food.

     

    Speaking about the new initiative, Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd, said, “Festivals and food bring not just families but the extended household and the entire mohalla together. All of us forget courtesies just to get our share of modak, gujjia, saviya or cakes. And that’s what we at Dhara believe is our nation all about. With this new initiative, we aim to reach out to masses and celebrate with them the festivities of India where our love for food has always been a binding thread.”

     

    To elaborate the campaign idea, Shivil Gupta, Executive Creative Director, DDB Mudra North explains, “Dhara is one of those brands that give a lot of opportunities for creativity to come out at its best. With this campaign, we tried to capture the true spirit of Indian festivals and how the signature delicacies of these festivals bring people together. To build on this insight, we took a simple yet effective route through an animation film. We’re pretty sure that this film will make this festive season even more special.”