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Tag: DDB Mudra

  • Will focus on creating a unique brand identity

    DDB Mudra wins mandate for Narayana One Health

    Narayana One Health, part of the healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch. The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand. The account will be handled by the agency’s Bengaluru office.

    Said Ravi Vishwanath, CEO, Narayana One Health:, “We are on a mission to make healthcare simple, integrated, personalized and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”

    Added Menaka Menon, President and Managing Partner – Growth and Strategy, DDB Mudra added: “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organized in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”

  • Conceptualised and produced by DDB Mudra

    Dream11’s T20 World Cup launches campaign

    Dream11, the fantasy sports platform, has launched a new campaign for the T20 World Cup, titled ‘Yeh Sabka Dream Hai’. The campaign film has been conceptualised and produced by DDB Mudra.

    Commenting on the campaign, Vikrant Mudaliar, Chief Marketing Officer, Dream Sports said: “After an intense IPL season marked by team rivalries, the country now unites behind Team India for the World Cup. Our campaigns have consistently endeavoured to adopt a lighthearted approach, rooted in the love for sports which resonates with our users. ‘‘Yeh Sabka Dream Hai’ follows a similar treatment but has a flavour of its own. The campaign highlights the unwavering dedication and support of Indian mothers and the value of “ma ka aashirwad”. The talented Ayesha Raza beautifully captures the sentiments and hopes of our team lifting the cup. Above all, the campaign stays true to our ethos of pure passion for cricket, regardless of age or gender.”

  • DDB Mudra and Famous Innovations have also sent in entries

    Abby Awards 2024: Lowe Lintas, McCann in, Ogilvy continues to stay away

    Ajay Kakar
    Ajay Kakar

    The Advertising Club has always said that its flagship Abby Awards is ‘’for the industry, by the industry and of the industry”. And this is what Ajay Kakar,  Ajay Kakar, Chairperson of  Awards Governing Council Abby Awards 2024 powered by One Show and Managing Committee Member The Advertising Club, told MxMIndia in a virtual chat with MxMindia on Thursday evening.

     

    Like last year’s edition, the Abby Awards are powered by One Show and have received a total of 3506 entries as against 3301 last year. As many as 73 entrants for the Media Abby as against 63 last year. In Creative, there are 198 entrants as against 181 last year.

     

    The total number of entries for Media Abby were 1258 this year (up from 1019 last year) and in the various categories under Creative, it’s been 2248 this year, as against 2282 last year. Digital, Mobile, and Technology, have collectively garnered 626 entries from 75 companies.

     

    There were 23 jury chairs and 204 jurors across 23 categories. Of these there were 53 new, young, award-winning judges. There were 68 women amongst the judges (nine jury chairs are women).

     

    So what’s new this year? Well, Lowe Lintas and McCann have entered in a bigger way, we are told. DDB Mudra and Famous Innovations are also there. Ogilvy continues to  stay away.

     

    A ‘Best Use of AI’ sub-category has been introduced as also Copywriting for web and digital craft has been added in still digital and digital verticals. A new vertical called Health has been added with sub-categories such as OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award that has been introduced is Health Specialist of the Year for the best performance by a company in this vertical.

  • Campaign conceptualised by DDB Mudra

    Ishaan Khatter is brand ambassador for Bewakoof

    By Our Staff

     

    Bewakoof, a TMRW clothing brand, an Aditya Birla Group venture, has rolled out a brand campaign with Ishaan Khatter as brand ambassador. Designed for young consumers, the tagline is All Eyes on You! The campaign was conceptualised and shot by DDB Mudra.

     

    Said Prabhkiran Singh, Founder, Bewakoof: “As a brand built for the youth and the young-at-heart, Bewakoof have always had an edge when it comes to understanding our consumers’ preference. We have always designed with an aim of capturing the trendy, cool & high-resonance topics of the times. However, with the evolving needs of the Gen Z-alphas we had to take the game a notch higher. Born in an overtly tech-enabled & connected world, this generation finds it difficult to form real-life camaraderie. And that’s where Bewakoof steps in! Our clothing helps put a face to your cool quotient through the extensive range of expression-wear designed to be the voice of the time & the pop-culture. And just like that your Captain America t-shirt can put you on the spotlight for an Ironman wielding one or a Dwight Schrute quote doing the same for a Dunder Mifflin fan! It is important to note that Bewakoof assumes the role of the ice-breaker only, letting consumers decide the next steps! Hence- All Eyes on You!”

     

    Added Prashanth Aluru, CEO & Co-founder, TMRW:  “Bewakoof has successfully emerged as a GenZ favorite with great products, superlative shopping and post-purchase experience. It has been the OG as far as expression-wear is concerned in the country.  While the expression language has changed for the youth over the years, Bewakoof has continued to remain at the forefront of this transition. In the current tech-centric world, Bewakoof has enabled youth to connect with the world around them by sparking conversations focussed on the design language. With this campaign we intend to strengthen our connection with Gen Z across the country.  We also welcome Ishan to the Bewakoof X TMRW team and look forward to a great partnership.”

     

    Said Sooraj Pillai, Group Creative Director, DDB Mudra: “In a world focused on appearances, Bewakoof brand goes beyond just looking cool. We aim to highlight the deeper connections formed through second impressions, where actions speak louder than clothes. The “All Eyes on You” campaign embodies this philosophy, redefining the brand’s unique identity in an otherwise crowded category.”

     

     

  • It is conceptualised by DDB Mudra

    McDonald’s North & East evokes nostalgia with its new TVC

    By Our Staff

     

    McDonald’s India – North and East has launched its latest TVC taking viewers down memory lane, showcasing familiarity with the brand across generations. It is conceptualised by DDB Mudra.

     

    Talking about the launch of the TVC, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “Our customers have fond memories associated with our brand.  This TVC takes the viewers down the memory lane and helps her re-live the Joyous and ‘happy times she had with loved ones at McDonald’s. Through thoughtful gesture of care, love and reciprocity, the TVC gently touches heart and reassures that it does not take much to create and enjoy feel good delicious memorable moments at McDonald’s – ‘Kisi ka din banaane ke liye, bas dil bada hona chahiye’, We are hopeful of this resonating well with our customers.”

     

  • Conceptualised and created by DDB Mudra

    Indeed unveils new brand campaign

    By Our Staff

     

    Indeed, the job search app, has unveiled a new campaign that connects job seekers with relevant work opportunities.  Built on the theme of ‘Let Jobs Find You’, Indeed’s goal is to continue to create awareness among all job seekers. The ad campaign is conceptualiced and created by DDB Mudra.

     

    Said Nishita Lalvani, Director,  Indeed India and SEA: “Having observed the Indian labour market scenario for close to more than a decade, we strongly understand the unique perspective and requirements of Indian job-seekers, and offer customised solutions to help India get to work.”

     

  • The commercial was conceptualised by DDB Mudra

    New campaign for Parle’s Hide & Seek

    By Our Staff

     

    Parle, the leading manufacturer of biscuits and confectionery, has announced the launch of a new campaign for its sweet biscuit brand, Hide & Seek. The commercial was conceptualised by DDB Mudra.

     

    Commenting on the campaign, Mayank, Senior Category Head at Parle Products, said, “As we continue to expand our reach in the international markets, we remain dedicated to providing the Indian consumers with premium products that offer great taste. Hide & Seek has been our flagship brand in the premium sweet cookies segment and we are thrilled to introduce this new campaign to our audience. We believe that the ‘Start your story with Hide & Seek’ campaign will help strengthen the brand’s position in the market and reinforce our commitment to delivering the best chocolate experience to our consumers.”

     

    Added Rahul Mathew, Chief Creative Officer at DDB Mudra Group: “Hide & Seek cookies have been synonymous with the best chocolate experience in the sweet cookie segment for years. Our aim with this campaign is to remind our target audience to not hide from the one they seek. The film portrays this message in a charming, lively, and enjoyable way.”

     

  • As President and Managing Partner – Growth & Strategy

    DDB Mudra brings onboard Saad Khan

    By Our Staff

     

    Saad Khan
    Saad Khan

    DDB Mudra brings onboard Saad Khan as President and Managing Partner – Growth & Strategy. He will lead business and build on strategic capabilities for the West region of the Group.

     

    Commenting on the new appointment, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “For us, strategic thinking and creativity aren’t departmental functions. We’ve always believed our core to be great creativity built on strong thinking. And Saad embodies the same and will strengthen this belief; not just in the kind of work that we do, but in the conversations we have.”

     

  • Appoints new National Strategy Head and Creative Head – South

    DDB Mudra Group bolsters its India leadership

    By Our Staff

     

    Strengthening its senior leadership in creative and planning, DDB Mudra Group onboards Menaka Menon (National Strategy Head) and Nitin Pradhan (Creative Head – South). Cumulatively, they bring over 40 years of experience in creative thinking and strategic planning across brands and categories.

     

    Rahul Mathew
    Rahul Mathew

    Talking about the senior appointments Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “Bernbach had said that creativity is the most powerful force in business. And those words form the core of what we’re trying to build at the DDB Mudra Group. But how strong the force of creativity is, depends on the talent that wields it and leads it. In Menaka and Nitin, we found strong leaders and wielders of this force. I look forward to working with them and creating some really exciting work on some of our biggest brands.”

     

    Menaka Menon
    Menaka Menon

    Commenting on her new role, Menon added: “DDB Mudra Group is at an exciting juncture, having created beautiful and impactful work, with a clear focus on building on the same. I look forward to being part of a stellar team working towards a shared mission and bringing in a fresh perspective to work.”

     

    Pradhan said: “The vision of making DDB Mudra, the integrated agency of choice in the industry is something that inspired me to take up the South creative mandate. The Bengaluru office has recently proven its intent to push creative boundaries with mainline campaigns on BGMI and Indeed. And given the vast portfolio of brands that it has across categories, I’m quite excited to partner the team in its new phase of growth, where creativity will have a more central role to play.”

     

  • For Season 2 of the rap/hip-hop reality show

    DDB Mudra joins MTV Hustle to launch first AI-powered rapper

    By Our Staff

     

    DDB Mudra Group has partnered with MTV Hustle 2.0, a rap/hip-hop reality show, to launch ‘BotHard’ – an AI-powered rapper. The campaign offers a unique tech innovation and consumer engagement experience. It is conceptualised by the DDB Mudra Group.

     

    Speaking on the initiative, Anshul Ailawadi, Head – Youth, Music and English Entertainment cluster, Viacom18, said: “MTV has always been about bold visions and big moves. ‘BotHard’ is an example of disruptive, transmedia storytelling that complements the raison d’être for Realme MTV Hustle 2.0. With this initiative, we hope to redefine the consumer experience for our Gen-Z and millennial fans.”

     

    Added Utsav Chaudhuri, Marketing Head – Youth, Music, and English Entertainment, Viacom18: “At MTV, we focus on strategic and innovative experiences across multiple youth touch-points. We are at the cusp of exciting possibilities with AI to drive narratives, recall value and immersive consumer engagement. With the confluence of avant-garde technology and a multi-platform approach we developed ‘BotHard’, a first-of-its-kind AI-powered rapper, to further put the spotlight on real, unmatched talent curated by Realme MTV Hustle 2.0.”

     

    Speaking on the campaign, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “While this idea is built on cutting-edge technology, the most exciting part for us was how true it had to stay to hip-hop culture for it to be accepted by the audience. It lives at the right intersection of culture, creativity, and technology.”

     

  • Film features Super AMOLED display on Redmi Note 11 Series

    Xiaomi teams up with Anurag Kashyap and Vaani Kapoor for campaign

    By Our Staff

     

    Xiaomi smartphone brand has rolled out a new campaign #ScreenSahiTohSceneSahi that showcases the importance and impact of the Super AMOLED display on Redmi Note 11 Series. The campaign film released across social media platforms has been conceptualized by the ace director Anurag Kashyap and features renowned Bollywood actress Vaani Kapoor. The campaign video showcases the immersive viewing experience delivered by Redmi Note 11 Series Super AMOLED display.

     

    The campaign film has been created in collaboration with DDB Mudra with creatives by Sooraj R Pillai and Aditi Rao Saxena.

     

    A Xiaomi India spokesperson said:Display technology has taken center stage for smartphone users and continues to be one of the primary parameters in their purchase decisions. As India’s No. 1 smartphone and Smart TV brand, we take pride in the fact that we understand the user requirements. With the #ScreenSahiTohSceneSahi campaign, we want to educate our consumers on the benefits of superior display technology i.e. Super AMOLED display featured in the Redmi Note 11 series. We are excited to partner with master storyteller Mr. Anurag Kashyap and Bollywood actress Vaani Kapoor to narrate this with their new-age style of storytelling. We are optimistic that through this campaign we will be able to build a preference for a superior viewing experience with Redmi Note 11 series.”

     

    Commenting on this campaign, Sooraj R Pillai, Senior Creative Director, DDB Mudra said, “Content makers put their heart and soul into their craft. But, the way content is being consumed today has drastically changed. And that’s where we found an opportunity. The idea was just calling out a simple fact. That, when someone watches any content on a bad screen, they are not just doing a disservice to their own viewing experience. It’s also a disservice towards those who made them.”

     

     

  • He will report to Pallavi Chakravarti, Creative Head – West, DDB Mudra

    DDB Mudra appoints Manish Darji as Head of Art – West

    By Our Staff

     

    Manish Darji
    Manish Darji

    DDB Mudra Group has announced the appointment of Manish Darji as Head of Art – West. In his new role, Darji will lead the design mandate for the agency’s west office and will report to Pallavi Chakravarti, Creative Head – West, DDB Mudra.

     

    Pallavi Chakravarti

    Speaking on his appointment, Chakravarti said: “It is impossible to look at a piece Manish has worked on and not be wowed. His passion for craft and grasp of distinctive visual languages are skills sorely needed in this day and age. We’re delighted to have him on board to further the creative vision for DDB Mudra West.”

     

    Added Darji: “Bill Bernbach was the first to put Art and Copy on the same floor, back in the 60s, and that’s been the model for all agencies ever since. With it comes the opportunity to let craft shine as we pursue our promise of Unexpected Works. I am truly excited to be on this ride,” A celebrated name in the creative sphere, Darji’s work has been recognised at some of the biggest creative forums including Cannes Lions, Spikes Asia, One Show, D&AD, LIA, and Kyoorius.