MxMIndia

Category: RADIO

  • RED FM started its test transmission in Jammu on 25th Sept

    Red FM enters Jammu & Kashmir

    By A Correspondent

     

    Red FM under its Phase III expansion has launched its new station in Jammu. Speaking about the new launch, Nisha Narayanan, COO, Red FM said, “Our clear strategy is to expand into newer markets and capital cities. With this launch, we have entered into all key markets in India. This is also part of our strategy to establish our leadership status. Having said that, FM radio’s entry into such sensitive markets is a major step for the growth of FM India. These markets require entertainment sources and radio fills in the need gap. As RED FM, we are delighted to launch our 6th new station this year after Jodhpur, Chandigarh, Amritsar, Patna & Surat. Our frequency here is 91.9 and irrespective of what frequency we are in, we hope to entertain and engage our listeners 24X7, in the spirit of our tagline Bajaate Raho”

     

    The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi and Punjabi superhit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’, RED FM will continue to encourage people of Jammu to speak up for issues that concern them and also bring in an amalgamation of entertaining RJs to Jammu.

  • Popular RJ’s, Naved from Mirchi and Raunac from RED, to host four hours of non-stop on-air fun

    Radio Mirchi & Red FM to co-host show for PepsiCo’s Quaker Oats+Milk

    By A Correspondent

     

    PepsiCo India’s Quaker Oats+Milk along with Mindshare will bring together Radio Mirchi and Red FM,  two of India’sleading radio stations, as a part of the ‘Power of Two’ campaign. Earlier this year, Quaker Oats+Milk introduced a unique combination of the goodness of oats and the power of milk in the Indian markets.

     

    ‘Power of Two’ will see the two radio stations come together to put up a “magnum opus show” to highlight the importance of right nutrition. Spanning over four hours, RJ Raunac, of Bauaa fame, and RJ Naved, famously known for Mirchi Murga, will entertain listeners with their diverse personalities, comic timing and love for music and nutrition.

     

    Speaking on the association Deepika Warrier, Vice President, Nutrition Category – PepsiCo India, said: “We are glad we have been able to bring two greats from radio together to showcase the Power of Two. Through this association with Radio Mirchi and Red FM, we want to send out an equally relevant message on the importance of right nutrition. We are certain that this show will lead all the listeners out there towards a healthier tomorrow.”

     

    Commenting on this campaign, Prasanth Kumar, CEO, Mindshare South Asia said. “We are glad to be a part of this innovative campaign which brings together two of the biggest radio channels to showcase Quaker Oats+Milk’s ‘Power Of Two’. We at Mindshare believe in delivering our brands with creativity, innovativeness, unconventional and inventive strategies. Bringing together Radio Mirchi and Red FM is definitely a never heard before phenomenon. We hope to reach as many as possible listeners and aware them with the brand’s new product.”

     

    Adding to this, Prashant Panday, MD & CEO, ENIL (Radio Mirchi) said: “Mirchi as a brand has always managed to enthrall its listeners and clients with pathbreaking ideas like this one. The “Power of 2” campaign is yet another example of how we’ve managed to push the bar higher with clutter breaking content. Brands built with passion and on strong pillars have the courage to experiment, be it Quaker, Radio Mirchi or Red FM. We at Mirchi are proud to associate with Quaker Oats+Milk and Red FM to create a historical moment on radio. Our listeners will be delighted to hear RJ Naved and RJ Raunac come together for the first time. We love bringing disruptive ideas to life and will continue to do so to delight both our listeners and clients.”

     

    Added Nisha Narayan, Red FM’s COO: “Red FM has always believed in innovative content and this is yet another innovative solution, this time for ‘Quaker Oats+ Milk’. Radio as a medium allows for such innovations and with support of brand like Quaker which believe in innovation and disruption, it only allows two strong radio brands like Red FM and Radio Mirchi to come together and co-create something which has never been done before in the history of Indian Radio – RJ Raunac and RJ Naved to do a show together. I am sure the show will be a delight for both the listeners and the brand team. We look forward to creating innovative and engaging content and client solutions in times to come.”

     

     

  • All state COOs of DB group will report to Bhatia, in the move which will be effective November 2

    Harrish Bhatia to move as President – Print at Dainik Bhaskar

    By A Correspondent

     

    Harrish M Bhatia

    Harrish M Bhatia, CEO  of M​y​ FM,  is being elevated and brought back to DB group core business of print media  as President. In the new role, all state COOs of DB group, will report to him. This move will be effective starting November​ 2, ​2017.

     

    Bhatia joined M​y​ FM in Oct​ ’2001 and spent 16 years of his career with ​the group. Prior to moving to the ​r​adio division of the group​,​ he spent around ​six​ years in print  where he was head of the Rajasthan Unit. Subsequently, he laid the foundation of Divya Bhaskar in Gujarat and also led the Corp​orate​ Sales & Marketing vertical of the ​p​rint ​b​usiness.  Then in the year 2007, he took charge of ​the ​radio ​b​usiness and established M​y​ FM.

     

    ​Speaking​ on the ​development, Sudhir Agarwal, Managing Director, DB Corp Ltd​ said:, “Harrish is an old hand in the system, with his vast exposure across brands and categories and deep understanding of the various functions in the Print business, he will be able to take the business to new heights. I wish him all the very best in the new role.”

     

    Rahul Namjoshi, who was earlier the Corporate Sales Head, has been elevated as Business Head, MY FM keeping in view Bhatia’s movement into print business. In his new role​,​ ​Namjoshi will report to Pawan Agarwal, Deputy Managing Director. ​Namjoshi joined the organi​s​ation in March​ 20​07 and held the role of Regional Head Gujarat and Cluster Head – NCR till 2012. In 2012 he moved into the role of National Corporate Sales Head and has been also handling the client solutions team and the states of Maharashtra and Gujarat.

     

    ​Added Pawan Agarwal​: “Rahul has been with us since 2007, his strong understanding of the radio business both at the retail and corporate level made him the obvious choice for us, I am sure M​y​ FM will achieve new heights under his leadership.”

     

     

  • The campaign will soon be extended to Bangalore, Pune and Kolkata

    Ujjivan Small Finance Bank launches its inaugural radio campaign

    By A Correspondent

     

    Ujjivan Small Finance Bank has launched its maiden radio campaign across seven radio stations in Delhi, Ahmedabad, Vadodara and Kochi. The 30-seconder is extended over 5000 radio spots in these cities for mass impact. The campaign – create by DDB Mudra – will soon be extended to other cities, notes a communique.

     

    Speaking on the campaign and its creation, Vijay Balakrishnan, Chief Marketing Officer, Ujjivan Small Finance Bank said:“Ujjivan Small Finance Bank is a new class of financial institution targeting unserved and underserved bank customers who often struggle to understand bank products and services. We foresaw a marketing opportunity and need gap addressing amongst these segments on their expectations from a bank. Our research told us that Radio is a preferred, effective medium of mass communicating to them if the messaging is simple and entertaining. The radio advertisements executed in regional languages with a colloquial flavor attempt to create awareness and action impact by delivering core product messages in a simple and humorous manner.”

     

     

  • Video City allows listeners to watch Radio City 91.1FM content and catch live action from the studio on-the-go and on a device of their choice

    Radio City’s Video City takes off

     

     

    Radio City 91.1FM announced the beta launch of India’s first video FM, Video City – a platform that allows listeners to consume FM in a video format.

     

    Commenting on the launch of Video City, Abraham Thomas, CEO, Radio City said:“Keeping in mind the changing consumer preferences of consuming surround programming, Radio City’s Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJ’s , celebrity visits , Bollywood gossips and trivia.  Video City reinforces our commitment to be at the forefront of innovation in the radio industry.We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well.”

     

     

  • The participants will be judged by Bollywood composer, Anu Malik and the winner will get an opportunity to sing an original song specially composed by him

    Big FM announces Season 5 of ‘Golden Voice’

    By A Correspondent

     

    Big FM is back with the fifth season of its on-air singing talent hunt ‘Benadryl BIG Golden Voice’. Said Dimple Sidhar, Vice President – Marketing, Consumer Products Division at Johnson & Johnson Pvt. Ltd on the sponsorship: “Benadryl is proud of this association with BIG Golden Voice for the last four years. With more than 50 years of Doctor’s trust and being the Number 1 OTC cough syrup brand in India, Benadryl understands the chaos a cough creates in our life. This chaos can rattle a singer’s performance. Our brand’s promise is to provide efficacious solutions to stop this chaos so that you perform at your best. Benadryl Big Golden Voice since its inception in 2013 has been a celebration of this promise.”

     

    Speaking about the launch of the new season, a spokesperson of Big FM said:“Each year, Benadryl Big Golden Voice has raised the bar among on-air singing talent hunts with its credible celebrity judges and brilliant winners going on to win recognition in the music industry. We feel proud to witness our long-standing association with Benadryl enter the fifth year. This edition will be carried out on a whole new level with a novel theme and a massive digital outreach. In our search for the next singing sensation with the theme – Folk recreated, we intend to capture the attention of different sets of audience. Also having activated our digital platforms for auditions and voting, we will be further raising our engagement across demographics and making this an effective platform providing extensive visibility to our partners”.

     

     

  • The shows have been curated in keeping up with the radio station's aspirations of a deeper consumer connect, which reflects their personal interests and choices

    Indigo 91.9 FM announces new programming line-up

     

     

    Indigo 91.9 FM has announced a new line-up of radio programming with the launch of new shows. A stand-up comedian will be hosting the evening drive time show. Bringing his unique style and dry humour on-air on The Drive with Sundeep Rao, the show airs from 5pm onwards. In the afternoons, yet another show has been launched with Kenishaa Francis – the finalist from the talent show The Stage.

     

    The station will also air a new show titled ‘On Air with Ryan Seacrest’ every day from 12 noon onwards. On Saturdays, the radio station has also launched a travel show called The Travel Bug. Presented by Indigo 91.9 and Holiday IQ, the show is hosted by Hari Nair, CEO of Holiday IQ and RJ Evita, Travel Bug takes listeners on a trip to exotic places, providing them with travel tips while XPloring some of the best locales.

  • The RJ from each network with maximum likes, comments and social media share across cities will be announced the winner

    VIP Industries rolls out ‘VIP RJ of Radio Station’ contest

    By A Correspondent

     

    VIP Industries announced a multimedia campaign titled ‘VIP RJ of Radio Station’ amongst popular RJs from Mumbai, Delhi, Bengaluru and Kolkata.

     

    RJs from various radio stations like Radio City, Big FM, Fever 104, Radio Nasha, and Radio One will post their selfies with VIP luggage on their social media handles.

     

    Commenting on the contest Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries said:“Through this radio contest we aim to reach out to a wide audience of listeners across cities and offer them another reason to continue to associate with brand VIP.  We are confident that this one of a kind contest will retain the customers’ attention.”

     

    The RJ from each network with maximum likes, comments and social media share across cities will be announced the winner. The winner RJ will be gratified courtesy VIP bags along with a trophy, and will be adjudged as ‘VIP RJ of the Radio Station’. Also, the winning RJ can select a listener from their list through lucky draw who will be given free VIP bags.

     

     

  • 47 per cent people use radio to listen to music, followed by TV at 42 per cent, video streaming services at 5 per cent and audio streaming services at 6 per cent

    Radio attracts second highest ad attention, notes MBL-Nielsen study

    By A Correspondent

     

    In terms of ad effectiveness, radio ads are the second-most effective in driving purchase intent, with TV being the most effective medium. This and some other findings have been produced in a recent research report commissioned by Music Broadcast Ltd (Radio City), and titled “Power of Radio”.

     

    The report conducted by Nielsen India on behalf of Radio City surveyed a sample comprising working males, females, homemakers and students between the age of 18-45 from multiple income groups, demographics and listen to the radio at least once a week. Among other findings, the report highlights the efficacy of radio in its role in driving purchase intent among females, 25+ individuals and NCCS (New Consumer Classification System) B & C.

     

    Commenting on the report, Apurva Purohit, President, Jagran Prakashan and Director Music Broadcast Ltd. Said: “In India, radio was largely limited to state programming until the 1990s but with the private sector entering the industry, it has grown exponentially over the last decade or so. The industry clocked an 18% growth compared to other markets in 2016 and with the Phase 3 expansion into new geographies increasing FM’s reach dramatically, the industry will only grow faster in the years to come.The findings of the study cement our belief in the power of radio, and I firmly believe that radio will re-emerge as a formidable choice for advertisers. The medium’s demonstrated ability to strike a personal connect with users, and the fact that it is seen as the most trusted medium and credible for information is heartening to see.”

     

     

  • Thwink Big will focus on talent incubation, development and creating original content

    Big FM launches content studio and talent incubator

    By A Correspondent

     

    Radio network Big FM has set up Thwink Big – a short-form video and audio talent incubator and content studio. Thwink will contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends. It, notes a communique, encapsulates three core aspects that are at the centre of the network’s strategy – excellent music, outstanding story-telling and captivating social

     

    Spearheaded by Manish Karnatak, the studio consists of senior talent in both audio and video like Aditya Parwatkar who heads national programming for Big FM with diverse career experiences in the media industry and Vanshika Sharma who is a passionate storyteller with over 12 years of extensive programming experience with media outfits such as Voot. The respective Audio and Video Creative Directors along with Manish and the team dedicatedly work towards delivering end-to-end content solutions across radio and digital platforms for both audio and video formats.

     

    Commenting on the launch, Tarun Katial, CEO, Big FM said: “Thwink will be a strong pillar to our content marketing offering for consumers and advertisers. We have put together a team of experts who will curate marquee cutting-edge content across mediums – audio and video deployed on Radio and Digital and work closely with talent across genres. It will also serve as a go-to partner for advertisers for creating clutter breaking content, spikes and solutions. It will enable strategic innovation and creation of quality content with increased efficiency. Thwink is our vision for the future of content in the industry.”

     

    Speaking on the studio launch, Karnatak said: “It is really important to have a strong understanding of the consumers needs in the uncertain digital domain. At the same time, it is key to possess capabilities to deliver on those fronts. Thwink BIG acts as a one-stop-shop in accelerating production of innovative content to further expand our repertoire of offerings and cater to higher volumes of media consumption in today’s times. We thrive on digital content and our aim is to empower content creators to take their offering to the next level. We have already produced and delivered differentiated content and will continue to offer this for our customers and consumers.”

     

     

  • The client-facing direct business is being led by Shalini Dureja – National Business Director-Retail, SME & Government

    Big FM devises new content strategy with #SmarterFasterTogether

    By A Correspondent

     

    Big FM is fortifying its strength in being the pioneers of original content curators and customised client solutions/campaigns with a series of initiatives, informs a communique Since undertaking the #SmarterFasterTogether approach, sound production, integration of brand’s messaging, original content creation on-air and digital, innovative campaigns and more have witnessed dedicated centres and team at work to streamline and deliver a rich product, it adds.

     

    Speaking about the strategy, Tarun Katial, CEO, Big FM said: “As a network that has been a pioneer of various trends in the radio industry, Big FM continues to move ahead with the diligence of creating path-breaking content and provide enriched experience to its partners and audiences. The #SmarterFasterTogether approach defines the strategy of our network that is in line with the advancement of the media landscape and demands of the customers and stakeholders.”

     

    Meanwhile, Big FM aligned its teams into direct and indirect businesses. The client-facing direct business will be led by Shalini Dureja – National Business Director-Retail, SME & Government and Divya Singh – National Business Director – Corporate, National & KAM. The indirect business will be led by Aparna Kapoor – National Business Director- Agency.

     

     

  • An integrated ad-tech solution fortifying the advertiser value chain

    Big FM to offer digital-first programmatic solution

    By A Correspondent

     

    Big FM has announced an investment in a programmatic solution designed to enhance advertiser experience. The integrated ad-tech platform will be modelled to achieve faster time to market by ensuring operational efficiency and cost effectiveness.

     

    Commenting on the soon to be launched innovative offering, Asheesh Chatterjee, Chief Financial Officer, Reliance Broadcast Network Limited (Big FM) said:“Big FM’s intention to invest in an adtech platform is a defining milestone in our digital-first journey, as we aim to enhance our advertiser experience and integrate it within our technologically evolving ecosystem. The highly scalable platform is revolutionary as it will drive programmatic buying of ad spots and seamlessly lead to linear radio transmission whilst managing peak loads smoothly. By investing in cloud-based services, it’s a step towards being ready for tomorrow’s media landscape centered on digital consumption. We are already in talks with leading tech partners in this space to help us build a robust programmatic solution.”