By A Correspondent
Ujjivan Small Finance Bank has launched its maiden radio campaign across seven radio stations in Delhi, Ahmedabad, Vadodara and Kochi. The 30-seconder is extended over 5000 radio spots in these cities for mass impact. The campaign – create by DDB Mudra – will soon be extended to other cities, notes a communique.
Speaking on the campaign and its creation, Vijay Balakrishnan, Chief Marketing Officer, Ujjivan Small Finance Bank said:“Ujjivan Small Finance Bank is a new class of financial institution targeting unserved and underserved bank customers who often struggle to understand bank products and services. We foresaw a marketing opportunity and need gap addressing amongst these segments on their expectations from a bank. Our research told us that Radio is a preferred, effective medium of mass communicating to them if the messaging is simple and entertaining. The radio advertisements executed in regional languages with a colloquial flavor attempt to create awareness and action impact by delivering core product messages in a simple and humorous manner.â€