Photograph courtesy: Fotocorp
By Sandeep Nomane
The world of broadcasting and cinema has lost a true legend as Ameen Sayani, the venerable host whose voice resonated through countless homes for decades, has passed away at the age of 91. With his departure, the golden era of radio loses one of its brightest stars, leaving behind a legacy that will forever echo in the annals of broadcasting history.
Sayani has been keeping indifferent health, and was working on his autobiography which was due to be published this year.
Born in December 1932 in a family deeply involved with the Indian independence movement, Sayani’s journey into the realm of radio began as a young man fueled by an unyielding passion for communication and music. Little did he know that his distinctive voice would become synonymous with the very essence of Indian music culture.
He assisted his mother Kulsum Sayani from 1945 to 1960 in editing a fortnightly journal called ‘Rahber’ for neo-literates, initiated by Mahatma Gandhi. It was simultaneously published in Devnagiri, Urdu and Gujarati scripts – but all in the simple Hindustani language promoted by Gandhiji. This was Sayani’s basic grounding in clear and credible communications in Hindustani.
His multi-talented brother, Hamid who was a well-known broadcaster in English. nudged him at an early age into stage acting and direction, compering, writing and even a little bit of ‘magic’. He then introduced him to All-India Radio, Bombay, where he participated in English programmes for 10 years.
Helped on by Hamid, he joined the Indian agency of the commercial service of Radio Ceylon – switching from English to Hindustani. Through the same agency, he began to create and participate in radio shows and commercials – also for All India Radio when its Commercial Service commenced on its ‘Vividh Bharati’ network.
Sayani’s crowning achievement came in the form of ‘Geetmala’, a radio programme that captured the hearts of millions across the nation. Debuting in 1952, ‘Geetmala’ swiftly became a cultural phenomenon, serving as a beacon of musical delight for generations of listeners. With his eloquent narration and deep understanding of Indian music, Sayani guided audiences through the melodies and rhythms that defined an era.
‘Cibaca Geetmala’ (earlier Binaca Geetmala) was broadcast mainly on Sri Lanka Broadcasting Corporation and later over Vividh Bharati (AIR), for a combined total of over 42 years. It was again revived after a gap of seven years – and was, till August 2003, aired over the National Network of Vividh Bharati as ‘Colgage Cibaca Geetmala’.
Some other shows he was known for were S Kumar’s ka Film Muqaddam and Film Mulaqaat, Saridon ke Saathii (which incidentally was AIR’s first sponsore d show), Bournvita Quiz Contest which he did for eight years, taking over after his brother passed away in 1975. There were other shows as well – Shalimar Superlac Jodi and Sangeet Ke Sitaron ki Mehfil for an FM station.
Beyond his role as a radio host, Sayani was a cultural icon, his voice serving as a constant companion during moments of joy, sorrow, and everything in between. His ability to connect with listeners transcended mere entertainment, forging a bond that endured the test of time.
Sayani’s impact extended far beyond the confines of the radio studio. He played a pivotal role in shaping the careers of countless artists, providing a platform for emerging talent to showcase their craft to a national audience. His dedication to promoting Indian music not only enriched the cultural landscape but also paved the way for future generations of musicians to flourish.
Sayani was Founder member of the Radio & TV Advertising Practitioners’ Assocation and its President from 1984 to 1987. He was founder-member of the Advertising Standards Council of India and its Chairman in 1989-90. He was a member of the Council for Public Service Commuciation since its inception. In 1991, he was awarded a Gold Medal by the Indian Society of Advertisers for his contriution to advertising. At the Advertising Club, he was member of its Radio/TV committee for many years. He was awarded the Ad Club’s ‘Golden Abby for Geetmala, which was adjudged the Most Outstanding Radio Campaign of the Century.
Despite the evolution of media and the advent of new technologies, Sayani remained steadfast in his commitment to radio, proving that the power of the spoken word knows no bounds. His voice became a cherished part of daily life for millions, a comforting presence that transcended the transient nature of trends and fads.
Throughout his illustrious career, Sayani garnered numerous accolades and honours, each serving as a testament to his enduring influence and contribution to the world of broadcasting. Yet, it was the unwavering affection of his listeners that truly underscored the significance of his legacy.
In recent years, Sayani’s magic was revived with the Saregama’s Caravaan music device which had episodes of Geetmala hardwired.
As news of Sayani’s passing reverberates across the airwaves, tributes pour in from all corners of the globe, each one a testament to the profound impact he had on the lives of countless individuals. From aspiring musicians to devoted fans, Sayani touched the hearts of all who had the privilege of tuning in to his broadcasts.
with inputs from assorted sources on the internet
