MxMIndia

Category: PRINT MEDIA

  • HT Media unveils new multiple media campaign to promote Mint

    Mint celebrates 7th anniv with new campaign

    By A Correspondent

     

     

    HT Media has unveiled a new advertising campaign to capture the story of its business daily Mint as it celebrates its seventh anniversary this month. Notes a communiqué: “Since inception, at the core of Mint, lies ‘innovation’. From the Berliner size format to the design of the paper; from the content and presentation style to the name ‘Mint’ – everything was new, energized and refreshing!

     

     

    Rajan Bhalla

    Said Rajan Bhalla, CMO, HT Media on the Mint story said, “Before the inception of Mint all our efforts were in the direction of putting together a differentiated business daily which was fresh, clear-minded and straightforward while being extremely credible and well-rounded in its analysis of the business world. That’s how the product was born, exemplifying the concept of ‘innovation’.  It is this line of thinking that provoked the name of the paper as well – ‘Mint’. Our readership numbers, and the loyalty of our readers over these past 7 years, validates that we have been successful in providing ‘Refreshing Clarity in Business’, which is what we aim to continue doing.”

     

    The campaign will run in print, digital and radio.

     

  • In the list of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5

    Media Owners rise, professionals fall in Indian Express powerful Indians ranking

    By A Correspondent

     

    The Indian Express list of the Most Powerful Indians has been released with today’s edition of the paper (Thursday, March 13) and while there are no omissions from the list, the media owners see a dramatic rise in ranking. Samir and Vineet Jain of Bennett, Coleman and Company Limited have moved up from #74 last year to #51 this year. Mahendra Mohan Gupta and Sanjay Gupta of Jagran Prakashan are up from #75 to #52. HT Media’s Shobhaha Bhartia is up from #77 to #68 while the ABP Group’s Aveek Sarkar is up from #85 to #72.

     

    Arnab Goswami though has had a huge fall – from #43 to #80 and Uday Shankar three ranks down from #78 to #81.

     

    The report curiously misses out on some other biggies in the business: Subhash Chandra and son Punit, Kalanidhi Maran – the most profitable television media empires, Raghav Bahl of Network/TV/Viacom 18, the Agarwals of Dainik Bhaskar, the Kotharis of Rajasthan Patrika and given that they control the fortunes of most media companies: CVL Srinivas of GroupM and Sam Balsara of Madison. The list of omissions could go on, but it must be mentioned that in one of the side lists of Top 10 in sports, Star India CEO Uday Shankar at #4 is ahead of a certain Sachin Tendulkar at #5.

     

    We have of course not factored in the fact that the likes of Mukesh Ambani, Anil Ambani, Shah Rukhi Khan, Salman Khan, Cyrus Mistry, Sunil Bharti Mittal are also on the list, but, of course, media is not their mainstay business.

     

     

    Rank Name  Organisation Rank 2013

    51

    		 Samir and Vineet Jain Bennet, Coleman & Co Ltd

    74

    52

    MM Gupta and Sanjay Gupta

    		 Jagran Prakashan

    75

    68

    		 Shobhana Bhartia Hindustan Times

    77

    72

    		 Aveek Sarkar Ananda Bazar Patrika

    85

    80

    		 Arnab Goswami Times Now

    43

    81

    		 Uday Shankar Star India

    78

     

  • OneIndia, available by invitation to select display advertisers only, offers the unique benefit of a single-platform reach comparable and incremental to television

    HT, Hindu & ABP groups get together to offer single-platform reach to advertisers

    By A Correspondent

     

    Six leading publications of the country – Hindustan Times, Hindustan, The Hindu, The Hindu Tamil, The Telegraph and Ananda Bazar Patrika have come together and formed the OneIndia group as a platform to facilitate reach to the largest print audience with a single advertisement.

     

    OneIndia, available by invitation to select display advertisers only, offers the unique benefit of a single-platform reach comparable and incremental to television, along with the many clear benefits of print, such as immediacy, impact, comprehension, credibility, and a clutter-free environment, to name a few.

     

    Talking about the key idea behind this alliance, Benoy Roychowdhury, Executive Director, HT Media Ltd., said, “The idea behind OneIndia is to provide an unduplicated reach like never before, along with a single-window service, in order to invite non-print and infrequent print advertisers to experience and profit from the significant benefits of print advertising.”

     

    Apart from the fact that print media readership is significantly more upmarket than television, several research studies globally have also demonstrated that print plus TV has driven more than 20 per cent incremental push-through in brand equity compared to TV alone. Further, some recent media multiplier research studies by leading international research agencies have demonstrated that print advertising in Asia-Pacific indexes three times more than TV on RoI, and five times more on brand impact.

     

     

  • Business daily Economic Times has announced the launch of ET Panache, a three-times-a-week lifestyle and leisure accompaniment to the main newspaper

    Eco Times unveils ‘ET Panache’

    By A Correspondent

    Business daily The Economic Times has launched ET Panache, a thrice-a-week lifestyle and leisure accompaniment to the main newspaper. ET Panache is ET’s stylish nod to bigwigs, honchos, top guns – be it in India Inc, sports, politics, Bollywood, et al.

    “ET Panache is a reflection of the lives of today’s young readers – busy, driven, ambitious and forever pursuing new dreams,” said Ravi Dhariwal, CEO, BCCL.

    As a reading experience, ET Panache will comprise lists, recommendations, reviews, opinions, DIYs, great finds and more, constitute the staple, even as it delves in-depth into the rarefied universe of upscale travel, dining, wellness and style, notes a communique.

    The first issue of ET Panache appeared with the paper today. The supplement will be published on Wednesdays, Thursdays and Fridays.

     

     

     

  • The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands

    Filmfare, Femina ink deal for brand extensions

    By A Correspondent

     

    Mumbai-based brand management and licensing firm Dream Theatre Pvt Ltd has entered into a partnership with The Times of India Group to take its magazine brands Filmfare and Femina toward brand extensions after this unique arrangement.

     

    Jiggy George

    Commenting on this deal, Jiggy George, CEO and founder of Dream Theatre Pvt. Ltd. Said: “We are thrilled to partner with Times Group on their iconic brands of Femina and Filmfare. This ushers in a new era in licensing in India and opens up new and exciting prospects for partnering with and leveraging Femina and Filmfare in hitherto unexplored products and services.”

     

    The Indian licensing market is valued at $450 million at retail and now has a further fillip with the growth of publishing licensing, notes a communique, adding: “The avenues for brand extensions for both magazines are enormous and across sectors. The entertainment magazine Filmfare, having stood for the best of cinema and film personalities is a valuable proposition for forays such as restaurants, cafes, apparel, gifts and themed entertainment. On the other hand, Femina has been the voice of the changing, modern Indian woman and its brand extensions will be intriguing too. From the rapidly changing fashion and accessory market to women’s lifestyle and personal care products, there are a number of doors to open.”

     

  • Agarwal has joined the Group as Managing Editor of Bihar and Jharkhand

    YC Agarwal joins Dainik Bhaskar as Managing Editor

    By a correspondent

     

    Dainik Bhaskar has announced the induction of YC Agarwal as part of the core editorial team of the Bihar and Jharkhand editions. Agarwal has joined the Group as Managing Editor of Bihar and Jharkhand. His appointment reflects the Group’s constant endeavors to enhance the editorial content and bring in more freshness and a new appeal in the publication. This appointment will further strengthen the leadership team of Dainik Bhaskar in Jharkhand, particularly of the recently launched Patna edition.

     

    Agarwal brings with him 42 years of extensive experience in the Indian media industry. Prior to joining Dainik Bhaskar, Agarwal was overall in-charge of Hindustan Media Ventures Ltd in leadership roles for states of Bihar, Jharkhand & UP.

     

    R Swaminathan, Regional Chief Corporate Officer of Bihar & Jharkhand said, “We are delighted to have Mr. Agarwal in our team. His appointment brings a certain sense of reassurance with it, as our core operations in Bihar & Jharkhand are now in his able and immensely experienced hands.  Also, his encyclopedic knowledge on our industry has always been revered and is highly sought-after by media houses and industry bodies alike. We now stand to benefit not only from his proven editorial expertise, but also from his valuable counsel on building the ‘Brand Dainik Bhaskar’ in Bihar & Jharkhand.”

     

  • This is the Hindi daily's second edition from the state and its sixth across the country.

    Hari Bhoomi launches edition in Bhopal, second in MP

    By A Correspondent

     

    Hindi daily Hari Bhoomi has launched an edition in Madhya Pradesh capital Bhopal today. This is the daily’s second edition from the state and its sixth across the country.

     

    Hari Bhoomi has seen a phenomenal rise in circulation and readership with two editions in Chhattisgarh (Raipur and Bilaspur), MP (Jabalpur), Delhi and Rohtak in Haryana.  The Bilaspur edition also has a satellite edition at Raigarh.

     

    The Bhopal edition was soft-launched three months back and test-marketed since then, said S S Kataria, Vice President – Marketing, Hari Bhoomi while talking of the paper’s plans to expand its footprint in Central India and Haryana. The print run of the edition is upwards of 50,000 copies and the success of the Bhopal edition will see Hari Bhoomi accelerate its reach in Madhya Pradesh.

     

  • The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women

    TOI unveils Femina Believe academy for women

    By a correspondent

     

    Borrowing a leaf from the legacy of Femina  and its connect with the modern Indian women, The Times of India Group has launched ‘Femina Believe Learning Academy’, a first of its kind learning academy in India. Targeted towards women from all walks of life, the practical and contemporary courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today’s modern Indian women in their professional and social life.

     

    Extending the group’s presence in the field of education and training, Femina Believe will be a part of the ‘Times Center for Learning’, which was launched last year.

     

    The academy aims at empowering women through the power of training and will conduct short intensive workshops in a variety of subjects ranging from personality enhancement to culinary skills.

     

    As a part of the brand launch campaign, Bollywood actress Kangana Ranaut will be the face of the brand.

     

    Speaking at the launch, Kangana Ranaut said, “I am delighted and honoured to be a part of Femina Believe. This empowering initiative will help women to transform and manage everyday pressures of life with the help of practical workshops and discover a brand new self.”

     

    Women can choose from an array of courses mentioned on the academy’s website. Definitive learning, practical curriculum and a high level of interaction will be the core focus of these courses and will be conducted by best in class professionals, who will combine their unrivalled experience in subjects with training skills par excellence.

     

  • A look at the front-pages of the Saturday, May 17, edition of a cross-section of leading news dailies

    NewsStand: How various newspaper Page 1s covered Modi’s ascent

    Times Of India

    Hindustan Times

    Indian Express

    The Telegraph

    dna

    The Economic Times

    Dainik Jagran

    Dainik Bhaskar

    Mumbai Mirror

    Mid-Day

    Lokmat

    Sakal

    Dinakaran

    Malayala Manorama

    Inquilab
    		  

    Eenadu

    Vijay Karnataka

     

     

  • The three-day event is is being organized jointly with the University of Mumbai and Directorate of Technical Education, Maharashtra

    Sakal group’s career fair this weekend

    By A Correspondent

     

    The Sakal Media Group has announced a three-day career guidance event titled ‘Gateway to Admission 2014’ starting May 31 at the Kalina campus of the University of Mumbai. It is being organized jointly with the University of Mumbai and Directorate of Technical Education, Maharashtra.

     

    State higher and technical education minister Rajesh Tope will inaugurate the event. This interactive programme will be telecast live in over 200 colleges in Maharashtra and over two lakh Students will participate in the event.

     

    There is no entry fee. Invited experts will guide students on filling up of admissions forms, rules and regulations, changes in admissions format etc. For details, mail: sakalgateway@gmail.com

     

     

  • Sethi will be responsible for business development and marketing communications of the Group's print media business

    Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer

    By A Correspondent

     

    Dainik Bhaskar has announced the appointment of Kaacon Sethi as Chief Corporate Marketing Officer. Sethi will be responsible for business development and marketing communications of the Group’s print media business comprising B2B corporate branding, marketing of emerging India opportunities in Tier 2&3 markets, viz. UnMetro, and evangelizing the concept to large clients and media agencies.

     

    Bringing with her over 20 years of industry experience in marketing and sales of content powered customer engagements across platforms, Kaacon Sethi has earlier worked in leadership positions in Lintas Media Group, Mediasys Solutions (as Founder & Partner), K Sera Sera Productions, Sony Entertainment Television (MSM), JWT. She has also worked with Indigo Business Services in a consulting role. In her last assignment prior to joining the Dainik Bhaskar Group Ms. Sethi was employed with Smaaash Entertainment as Marketing Consultant.

     

    Welcoming Ms. Sethi to the Group, Pradeep Dwivedi, Group Chief of Corporate Sales & Marketing, DB Corp said, “We are delighted to have Kaacon joining us at Dainik Bhaskar Group. She has an acknowledged and proven track record of successful marketing, sales, innovation and business leadership while also possessing the requisite domain expertise. We welcome her into the team and look forward to her insights, experience and passion to add value to our brand-marketing endeavors as we move forward”.

     

    Commenting on her induction into the Dainik Bhaskar Group, Kaacon Sethi said “I am delighted at the opportunity of being a part of an extremely exciting business and a talented leadership team at India’s largest and dynamic newspaper group.  I look forward to contributing to the Group’s vision of being the most admired brand within the Indian media industry. The Group has already been further expanding its footprints in some of India’s fast- emerging market, being aggressive yet prudent in identifying significant business development opportunities, which will also be a strong focus area for me.”

     

  • The Reader's Digest magazine has refreshed its masthead with greater emphasis on 'Reader's'

    Now, more focus on Reader’s in Digest

    By A Correspondent

     

    The Reader’s Digest magazine has refreshed its masthead.

     

    The masthead in the Indian edition changed with effect from May 2014 following a worldwide change. The objective was to put the focus back on the reader, as it was always intended to be, said a senior official close to the development.

     

    According to a report in Masthead quoting managing editor Dominique Ritter, the “new logo is set in a customized font “with a sweeping element that recalls our classic logo,” The report adds: “The most notable change is the emphasis on the word ‘Reader’s’, which is now larger to convey a commitment to the brand’s audience and its love for the written word. Before, ‘Digest’ enjoyed more real estate.”

     

    In the earlier version of the masthead, the word Digest in the name had more prominence, but in the new logo, not only has the emphasis vastly been reduced, the ‘d’ in Reader’s Digest has been lower-cased.

     

    The Indian edition of the Reader’s Digest celebrates 60 years this year having commenced circulation since 1954. The licence was first owned by the Tatas and it’s now run by the India Today group. Other than India, the magazine has 48 editions in 21 languages and is published in over 70 countries.