By A Correspondent
HT Media has unveiled a new advertising campaign to capture the story of its business daily Mint as it celebrates its seventh anniversary this month. Notes a communiqué: “Since inception, at the core of Mint, lies ‘innovation’. From the Berliner size format to the design of the paper; from the content and presentation style to the name ‘Mint’ – everything was new, energized and refreshing!
- Rajan Bhalla
Said Rajan Bhalla, CMO, HT Media on the Mint story said, “Before the inception of Mint all our efforts were in the direction of putting together a differentiated business daily which was fresh, clear-minded and straightforward while being extremely credible and well-rounded in its analysis of the business world. That’s how the product was born, exemplifying the concept of ‘innovation’. It is this line of thinking that provoked the name of the paper as well – ‘Mint’. Our readership numbers, and the loyalty of our readers over these past 7 years, validates that we have been successful in providing ‘Refreshing Clarity in Business’, which is what we aim to continue doing.”
The campaign will run in print, digital and radio.