MxMIndia

Category: PRODUCTS

  • The TVC aims to connect with a jingle to highlight the moisturising lotion range

    Cetaphil campaign for sensitive skin

    By Our Staff

     

    Cetaphil, the skincare brand, has launched its latest TVC campaign, ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’. The The campaign has been conceptualised by Jio Creative Labs.

     

    Reflecting on the essence of the campaign, Raghavendra Sadashiva, Cetaphil’s Managing Director India & South Asia said: “At Cetaphil, we delve deeper into the skin’s unique requirements, deciphering the intricacies of sensitivity to foster a lasting bond with our patrons. We wanted to emphasize on the challenges faced by consumers with sensitive skin and how Cetaphil benefits to maintain healthy and comfortable skin. The thought was to appeal to both the practical and emotional needs of these consumers and highlight our product offerings. ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’ epitomizes our commitment to nurturing skin resilience, enabling individuals to radiate confidence and grace, unencumbered by external challenges.”

     

     

  • Brings in innovation, smart living and youthfulness

    Itel ushers in new logo

    By Our Staff

     

    Smartphone brand Itel has unveiled a new brand identity with a logo rebranding

     

    Commenting on the brand’s new identity, Arijeet Talapatra, CEO, Itel India said: “After 8 years of successfully raising the technology benchmark in India, unveiling our new logo marks the beginning of a new era for itel. The vibrant Pinkish red color and modern design stand for love, passion, and energy and reflect the spirit of modern Bharat. While we remain dedicated to our purpose of ‘Enjoy Better Life’, this transformation is a bold step towards our unwavering commitment to innovation and customer-centricity in India.”

     

  • With brand ambassador, Nikhat Zareen

    Lifespan launches its first TVC

    By Our Staff

     

    Lifespan, the manufacturer of nutraceuticals, herbal, ayurvedic, and personal care products, has unveiled its latest TVC featuring its brand ambassador, boxing champion Nikhat Zareen.

     

    The TVC, crafted by PAD Integrated Marketing & Communications, captures Nikhat Zareen’s journey, from her strenuous training sessions to her triumphant moments in the ring.

     

    Speaking on the campaign, Founder and CMD of Lifespan Industries, Narendra Ram Nambula said: “In the world of sports and nutrition, there are tales that inspire and define greatness. Nikhat’s journey from being an underdog hailing from the small city of Nizamabad in Telangana to becoming a world champion is one such remarkable narrative. Through Nikhat Zareen’s story, our aim is to inspire people and make them realize that the impossible can be achieved. As a brand, Lifespan envisions to empower individuals to reach their full potential, both in the world of sports and in life. We strive to offer the necessary fuel to achieve high-performance results for world champions like Nikhat. We firmly believe that with unwavering determination and the right nutrition support, anyone can achieve greatness.”

     

    Added Vivek Reddy, Co-founder and Creative Director at PAD Integrated Marketing & Communications: “Telling a real story can be challenging, particularly when re-enacting events in an individual’s life. Nikhat’s extraordinary journey is one of those rare underdog stories deserving of an honest narrative that organically ties back to the brand’s purpose of “delivering results” because that is all that matters.”

     

     

  • Created by Ogilvy South

    Fortune Chakki Fresh Atta launches TVC

    By Our Staff

     

    Adani Wilmar, the food and FMCG company, has launched a new TVC.

     

    Speaking about the TVC, Vineeth Viswambharan, Associate Vice President, Marketing & Sales, Adani Wilmar, said: “Fortune Chakki Fresh Atta is one of the fastest-growing brands in the category. Consumers vouch for its consistently great quality, which makes it easy to knead and consistently deliver soft rotis. Over the years, we have come to better understand our consumers and their lives, as well as the role that Fortune plays in their lives. We seek to make their lives a little easier through a perfectly ground atta that is easy to knead and makes delicious soft rotis. This film is a labour of love, a tribute to the lives of those we serve. Of the trials and tribulations of earning our daily bread (Roti Ki Mehnat). Of the warmth & harmony of Indian homes today. Of the shared responsibility among couples to balance home and work. We hope it will touch you, the way it touched us.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “While contemplating the product proposition of a flour that effortlessly binds, we recognised the irony: easy to knead, yet hard-earned. This reflects the daily struggle of numerous Indian middle-class families, where couples toil tirelessly, whether in the workplace or as homemakers, just to put bread on the family table. This ad is an ode to such working-class heroes.”

     

     

  • Collaborates with Wipro Consumer Care and Lighting for a month-long campaign

    Laqshya Media lights up Juhu Beach

    By Our Staff

     

    Laqshya Media Group has collaborated with Wipro Consumer Care and Lighting for a month-long campaign to promote Chandrika soap in Maharashtra. The highlight of this campaign is a floating LED at Mumbai’s Juhu beach, measuring an impressive 66.6×23 ft.

     

    Notes a communique: “Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilized a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.”

     

  • To spearhead their creative communication

    Digital Refresh Networks wins Hari:Bol mandate

    By Our Staff

     

    Digital Refresh Networks (DRN) has won the digital mandate for Hari:Bol, a dairy and satvik products brand.

     

    Said Punit Khandelwal, Sales Head, Hari:Bol: “DRN demonstrated an exceptional understanding of our brand ethos, addressing our concerns about market positioning with precision. Their pitch not only met our creative requirements but also laid the foundation for promising results. By aligning our creative and media strategies, we anticipate gaining a competitive edge in the market.”

     

    Barin Mukherjee
    Barin Mukherjee

    Added Barin Mukherjee, CEO, Digital Refresh Networks: “We are honoured to collaborate with Hari:Bol and are poised to create a significant impact in the market. We hope to leverage our previous learnings of working with brands in the food and beverage category and craft unique digital experiences that resonate deeply with Hari:Bol’s audience, ensuring a meaningful and enduring connection.”

     

  • Titled ‘Hum Skin Ke Sune, Tum Dil Ki Suno'

    Cetaphil’s new TVC

    By Our Staff

     

    Skincare brand Cetaphil has launched new TVC campaign titled ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’.

     

    Conceptualised by the Jio Creative Labs, the narrative unfolds through a heartfelt conversation between an aunt and her pilot niece, delving into the trials of navigating life’s demands with sensitive skin.

     

    Reflecting on the essence of the campaign, Raghavendra Sadashiva, Managing Director India & South Asia: “At Cetaphil, we delve deeper into the skin’s unique requirements, deciphering the intricacies of sensitivity to foster a lasting bond with our patrons. We wanted to emphasise on the challenges faced by consumers with sensitive skin and how Cetaphil benefits to maintain healthy and comfortable skin. The thought was to appeal to both the practical and emotional needs of these consumers and highlight our product offerings. ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’ epitomises our commitment to nurturing skin resilience, enabling individuals to radiate confidence and grace, unencumbered by external challenges.”

     

     

  • To introduce Nirmaan- a business solution platform

    Godrej Capital launches digital campaign

    By Our Staff

     

    Godrej Capital, the financial services arm of Godrej Group, has launched a new digital campaign #GrowthKiUdaan with a Digital Video Commercial (DVC) to introduce its enhanced flagship platform Godrej Capital Nirmaan.

     

    Said Nalin Jain, Chief Marketing Officer, Godrej Capital: “I am convinced of the expanse of support a platform like Godrej Capital Nirmaan can offer to MSMEs across India. Our digital marketing campaign comes with simple and straight messaging – get onboarded on the Nirmaan flight so you can take off on #GrowthkiUdaan. Leveraging digital marketing is the conscious and optimal approach to engaging with our valued customers, considering the prevailing digital landscape. By tailoring our communication to specific target audiences, we are utilizing diverse digital channels including email, social media, web, and mobile, with the integration of BTL activations, to enhance our comprehensive digital content strategy, infuse our messaging with a personalized touch, and facilitate more direct customer connections.”

     

     

  • Introduces an array of products

    Shalimar Paints launches new campaign

    By Our Staff

     

    Shalimar Paints is all set to launch a new campaign tilted “Upgrade kiya kya”.

     

    Talking about it, Kuldip Raina, Director-Sales and Marketing, Shalimar Paints said: “In today’s fast-paced world, the fervour for upgrades extends beyond material possessions. Whether it’s the latest gadgets, self-improvement endeavours, or personal growth, the pursuit of upgrades has become a symbol of progress in our consumer’s lives; but often, they forget to upgrade their homes and specifically home painting. With our thought-provoking initiative “Upgrade Kiya Kya”, we challenge the mindset of our consumers to upgrade their homes with Hero 5 in 1 paint that delivers an exceptional product quality and features at an unbelievable price. It is an ultimate choice for discerning homeowners looking for a feature loaded product in budget friendly prices. All the products are based on consumer research taking care of their unsaid needs.”

     

  • Launches new brand campaign

    Lee onboards Sara Ali Khan as brand ambassador

    By Our Staff

     

    Denim brand Lee has onboarded Sara Ali Khan as its brand ambassador. It has also launched a new brand campaign titled ‘Lee: Home of the Real Denim’ that aims to enhance Lee’s reputation as the preferred denim brand for younger audiences.

     

    Commenting on the campaign, Nitin Chhabra, CEO, Ace Turtle, tech-native retail company, said: “We are delighted to have Sara Ali Khan as the brand ambassador of Lee in India. Sara embodies the spirit of Lee with her authenticity and flair. Lee’s legacy extends to over a century combining the heritage of denim with the contemporary ethos of embracing one’s true self. We are confident that the campaign will help to build on Lee’s brand equity and help us drive more customers to our retail stores and online channels. We aim to significantly grow Lee’s business in India by the end of the current fiscal year.”

     

  • Partnership reflects brand's messaging of long-lasting bonds and strength

    Pidilite’s Roff partners with Pro Kabaddi League 2023

    By Our Staff

     

    Roff, a tile adhesive brand from Pidilite Industries, has partnered with the Pro Kabaddi League 2023.

     

    Said Manish Dubey, Chief Marketing Officer, Pidilite: “We’re excited about Roff’s partnership with the Pro Kabaddi League (PKL) 2023 as we find a strong brand connection with PKL. The core brand promise of strong grip (that Roff has on tiles to walls) very well resonates in the game of Kabaddi. This connection made PKL very attractive for us.”

     

  • Brands can now split one ad slot for multiple audiences

    Tata Play introduces addressable ads for linear television

    By Our Staff

     

    Tata Play, the content distribution platform which was earlier called Tata Sky, has announced addressable ads for linear television.

     

    Tata Play has partnered with Invidi and TAM for this initiative. While Invidi will manage the tech aspect of Addressable ads, TAM will facilitate audience measurement and monitoring.

     

    Addressable TV advertising technology enables advertisers to selectively segment TV audiences and serve different ads to different households, even if they are watching the same content. In essence, digital-akin media planning can now be achieved on television through Addressable Ads.

     

    With Tata Play’s Addressable Ads solution, advertisers can enjoy a better ROI with functionalities like targeting and buying impressions. Broadcast partners are now empowered with an opportunity to offer a more relevant, rewarding, and effective inventory.

     

    Harit Nagpal
    Harit Nagpal

    Said Harit Nagpal, Managing Director & CEO – Tata Play: “While television delivers the highest advertising reach for brands, it doesn’t offer sharper targeting. With our targeted ad delivery, we can now split a TV spot into multiple beams with each beam carrying messages to distinctive audience cohorts, as required by the advertisers.”