By Our Staff
Skincare brand Cetaphil has launched new TVC campaign titled ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’.
Conceptualised by the Jio Creative Labs, the narrative unfolds through a heartfelt conversation between an aunt and her pilot niece, delving into the trials of navigating life’s demands with sensitive skin.
Reflecting on the essence of the campaign, Raghavendra Sadashiva, Managing Director India & South Asia: “At Cetaphil, we delve deeper into the skin’s unique requirements, deciphering the intricacies of sensitivity to foster a lasting bond with our patrons. We wanted to emphasise on the challenges faced by consumers with sensitive skin and how Cetaphil benefits to maintain healthy and comfortable skin. The thought was to appeal to both the practical and emotional needs of these consumers and highlight our product offerings. ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’ epitomises our commitment to nurturing skin resilience, enabling individuals to radiate confidence and grace, unencumbered by external challenges.”