By Our Staff
Roff, a tile adhesive brand from Pidilite Industries, has partnered with the Pro Kabaddi League 2023.
Said Manish Dubey, Chief Marketing Officer, Pidilite: “We’re excited about Roff’s partnership with the Pro Kabaddi League (PKL) 2023 as we find a strong brand connection with PKL. The core brand promise of strong grip (that Roff has on tiles to walls) very well resonates in the game of Kabaddi. This connection made PKL very attractive for us.”