By Our Staff
Laqshya Media Group has collaborated with Wipro Consumer Care and Lighting for a month-long campaign to promote Chandrika soap in Maharashtra. The highlight of this campaign is a floating LED at Mumbai’s Juhu beach, measuring an impressive 66.6×23 ft.
Notes a communique: “Utilising their in-house proprietary tool, Sharp, Laqshya identified ideal locations aligned with the target audience’s preferences. The campaign utilized a mix of formats, including Billboards, BQS, Bus Wraps, Unipoles, Digital screens, Railway Station Media, and Metro Media. The #ApneDeshkaGlow creative concept was seamlessly integrated, fostering deep connections with the audience across diverse out-of-home tools and social media platforms.”