MxMIndia

Category: PRODUCTS

  • Launches a hunt for next motorcycling talent

    Castrol collaborates with LCR Honda, Viacom18

    By Our Staff

     

    Castrol Power1 has joined forces with Viacom18 network for reality shows, and Rajni Academy for Competitive Racing (RACR), bike-racing academy. Together, they are set to launch a motorcycling talent hunt.  Actor-influencer and avid biking enthusiast, Karan Kundrra, will headline the content series.

     

    Said Sandeep Sangwan, Managing Director of Castrol India Limited: “Castrol Power1 presents India’s Ultimate Motostar on MTV, is a platform uniting motorcycle enthusiasts, enabling them to showcase their skills and train with the best in India and LCR Honda Castrol MotoGP™ Team in Europe. This initiative underscores Castrol POWER1’s unwavering support for India’s racing community, invigorating and nurturing their passion for premier motorcycling.”

     

    Added Lucio Cecchinello, Owner and Team Principal of the LCR Honda Castrol MotoGP Team: “Castrol’s collaboration with Team LCR Honda symbolises our shared vision of pushing boundaries, fostering innovation, and consistently achieving outstanding performance, both on and off the racetrack. Collaborating with Castrol India Limited on the search for ‘Castrol Power1 presents India’s Ultimate Motostar on MTV’ is a testament to our commitment to tap into India’s moto-racing landscape and elevate it. We are eager to witness the extraordinary moto-racing talent in the country and expect a tremendous response to this initiative.”

     

    Said Mahesh Shetty, Head – Network Sales, Viacom18: “This partnership underscores our dedication towards crafting solutions that intricately weave brand USPs into engaging narratives. Viacom18 is always known for interesting reality formats and with ‘Castrol Power1 presents India’s Ultimate Motostar on MTV’ we harness the passion for premier motorcycling racing and elevate it through captivating storytelling. This format specifically created for Castrol, is a prime example of how we seamlessly integrate brand uniqueness into our content, ensuring that it stands out and leaves a lasting impact.”

     

  • Launches new advanced product, 'Iodex UltraGel+'

    Iodex ropes in Rishabh Pant for new campaign

    By Our Staff

     

    Iodex, a pain relief brand by Haleon (eka GlaxoSmithKline Consumer Healthcare), has launched its new advanced product, ‘Iodex UltraGel+’. Rishabh Pant is brand ambassador for the launch.

     

    Said Bineet Jain, Pain and Respiratory Lead, Area Marketing India Subcontinent, Haleon India: “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

     

  • To manage strategic corporate communications for India

    Pitchfork Partners wins TVS Electronics mandate

    By Our Staff

     

    TVS Electronics Limited (TVS-E) has appointed Pitchfork Partners Strategic Consulting as its new communication partner. Through this appointment, Pitchfork Partners will drive marketing communications for TVS-E, building and elevating awareness about the brand.

     

    Commenting on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “TVS Electronics has been pioneering innovative and cutting-edge solutions for decades now through an array of products and services. We are proud to work with this iconic brand and I am confident that our expertise in managing strategic communication for Indian as well as global businesses in the technology sector will play a role in helping them achieve their communication goals.”

     

    Speaking on the appointment, Rangesh AB, Dy. GM, Marketing & Communications at TVS Electronics Limited added: “We are thrilled to have Pitchfork Partners as our marketing communications partner. Their passion for brand building coupled with their comprehensive and innovative approach led us to appointing the team to drive marketing and brand communications for TVS-E. We look forward to leveraging their expertise as our trusted partners as we navigate the dynamic business landscape.”

     

  • Introduces Dual Sharing Wireless Earbuds, DwOTS Fire

    Sunil Chhetri features in ACwO ad

    By Our Staff

     

    ACwO, a D2C audio brand backed by Sunil Chhetri, yas launched its Dual Sharing Wireless TWS Enabled with Wireless Charging, DwOTS Fire, on Myntra, ONDC Network, and www.acwo.com.

     

    Said Chhetri: “When I first saw the product, I was impressed to say the least. The DwOTS Fire is a game-changer, one that is a mix of a revolutionary idea and great audio quality. It is a testament to ACwO’s push for innovation and I’m certain the product will be well-received by everyone.”

     

  • The account will be serviced by the agency's Chennai office

    Interactive Avenues wins e-commerce mandate for TTK Healthcare

    By Our Staff

     

    Interactive Avenues, the digital arm of IPG Mediabrands India, has secured the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products.

     

    Interactive Avenues will be responsible for elevating TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. Their mandate includes e-commerce strategy, content creation, media activation, catalogue management, and more.

     

    Commenting on the association, Arjun Siva, DGM – Digital Marketing & eCommerce, TTK Healthcare, said: “We are delighted to appoint Interactive Avenues as our eCommerce agency. We’re confident their proven digital expertise will help us drive growth and efficiencies across eCommerce platforms, especially for our brands Skore & MsChief in the sexual pleasure category and Eva, our personal enhancement brand.”

     

    Aparna Tadikonda, EVP – South, Interactive Avenues, added: “TTK Healthcare has significantly contributed to the advancement of India’s FMCG & healthcare ecosystem for over 6 decades, and is also a pioneer of the condom industry in India. We are thrilled to be working with them. We will focus on delivering a seamless customer journey and driving digital growth powered by our proprietary data-driven frameworks and tools.”

     

  • For refusal of Old Pension Scheme

    RMT & Foundation for Democratic Reforms launch campaign

    By Our Staff

     

    Red Matter Technologies (RMT), a Digital Marketing solutions company, partners with Foundation for Democratic Reforms, under the guidance of Dr Jayaprakash Narayan, to launch a campaign titled “Refuse OPS.” The campaign aims to bring attention to the looming dangers posed by OPS (Old Pension Scheme), cutting through the noise of the media blitz and communication overload.

     

    The challenge had been to capture public attention and instill urgency amid the election-related information noise. RMT crafted three impactful feature ads metaphorically portraying individuals strapped with ticking time bombs, symbolizing the dire consequences of OPS. The campaign kicked off with teaser trailers resembling previews for a fictitious movie titled ‘The Inevitable.’ The films culminated with a powerful revelation – the only way to defuse this fiscal time bomb was by refusing OPS.

     

    Said Srikant Rajasekharuni – CEO and Co-founder, Red Matter Technologies: “We believe in the power of creativity to spark change. The ‘Refuse OPS’ campaign is not just about raising awareness but empowering the public to make informed choices for the future of our nation.”

     

  • Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India

    Acer teams Up with Sunil Chhetri for contest

    By Our Staff

     

    Acer India has introduced a gaming competition in collaboration with football legend Sunil Chhetri, titled ‘Score with Sunil’.  Gamers can download and install the game or play as Sunil Chhetri in any football game featuring Bangalore FC or Team India.

     

    Commenting on the collaboration, Sooraj Balakrishnan, Head of Marketing, Acer India, said “We are excited about the collaboration with India Football Captain Sunil Chhetri for the ‘Score with Sunil” contest. This initiative offers a fun gaming experience for football enthusiasts and reflects our dedication to connecting with our audience through innovative methods. We eagerly anticipate witnessing the gaming community’s enthusiasm and skills showcased in this thrilling contest.”

     

  • The outreach effort is designed to educate farmers across Maharashtra on the critical issues of climate change and sustainable farming practices

    Bioprime Agrisolutions launches outreach campaign

    By Our Staff

     

    BioPrime Agrisolutions, a biotechnology company specialising in developing cutting edge agri biologicals, is proud to announce the launch of its dynamic “Rolling Classroom: Solutions on Wheels” campaign. The outreach effort is designed to educate farmers across Maharashtra on the critical issues of climate change and sustainable farming practices.

     

    Speaking at the launch, Dr Renuka Diwan, Co-Founder & CEO, Bioprime Agrisolutions said, “Recognising the power of personal interaction, our team members are conducting farmer meetings in various villages, including evening sessions held in temples. These engagements are pivotal opportunities to share insights, address queries, and cultivate a community of farmers dedicated to adopting sustainable practices.”

     

  • Ropes in Rupali Ganguli

    Aashirvaad Atta unveils new brand campaign

    By Our Staff

     

    Aashirvaad Atta brand, unveiled its new campaign ‘Likh ke Le Lo’ aimed to empower consumers with detailed insights into crucial quality parameters of atta. This is expected to help them make informed choices. TV star Rupali Ganguli has been roped in for the campaign.

     

    Speaking on the campaign, Anuj Kumar Rustagi, COO, Staples & Adjacencies, ITC Foods said: “Aashirvaad’s legacy of quality and purity takes a giant leap with the ‘Likh ke Le Lo’ campaign. This symbolizes our unwavering commitment to delivering whole wheat atta of the highest standards. This certificate not only assures consumers of our quality standards at every step, but also empowers them with information to evaluate their current choices. We believe this initiative will redefine consumer expectations, setting a new industry benchmark.”

     

  • Reshapes its culinary brand narrative

    BlackCab Agency Network films campaign for Yi Jing, ITC Maratha

    By Our Staff

     

    BlackCab, a digital marketing agency, unveils brand film for Yi Jing, the contemporary Chinese restaurant located at ITC Maratha in Mumbai.

     

    The film highlights key differentiating offerings of the outlet, including hand-pulled La-mein noodles and sweet and sour fish. As Chef Liang, the culinary maestro with nearly three decades of experience, said: “Our Chengdu Style Sliced Lamb with House Special Chilly Powder, featuring Sinchuan Pepper used in the first frame, and the delightful experience of our traditional Hot Pot, symbolises the culinary journey at Yi Jing.”

     

  • Campaign conceptualised by inhouse Croma Team

    Croma kicks off the End-of-the-Year Campaign in TN mkt

    By Our Staff

     

    Croma has kicked off the End-of-the-Year Campaign, the “Mega Exchange Festival” in the Tamil Nadu market with a series of DVCs encouraging consumers to part ways with outdated electronics and embrace the future with the latest electronic gadgets.

     

    The campaign has been conceptualised by the inhouse Croma Team, directed by Mumbai-based and Chennai-born film-maker S V Ashwathram and executed by Useful Garbage Creations.

     

    Speaking on the campaign in Tamil Nadu, Shibashish Roy, the Chief Operating Officer at Croma said: “We launched our first store in Tamil Nadu in 2009, and since then, we have scaled up to 25 plus stores to cater to the growing demand. We’re aligned with the discerning preferences of Tamil Nadu residents, and our ‘End-of-the-Year’ campaign embodies our dedication to exceptional service, offering a diverse range of gadgets. We’re excited to evolve alongside evolving needs and contribute to the state’s vibrant electronic retail landscape.”

     

     

  • For the launch of Christmas and End of Season Sale

    Bhumi Pednekar collabs with Phoenix Mills

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Bhumi Pednekar (@bhumipednekar)

    The Phoenix Mills Ltd has collaborated with Bhumi Pednekar for the launch of its Christmas and End of Season Sale.

     

    Said Rashmi Sen, COO, Phoenix Mills: “Phoenix Malls will transform into a winter utopia with activities like Christmas markets, cake-making, Santa parades, and live music. “We are thrilled to present this year’s Christmas decor and festivities. Our aim is to create a magical experience for shoppers, bringing joy and festive spirit of Christmas at each Phoenix mall. We’ve curated several unique decorations including the towering Christmas trees and organized exciting events to ensure that families can create cherished memories during this special season. We invite everyone to join us in celebrating the holidays with warmth, love and the community spirit.”

     

    Added Mayank Lalpuria, Senior VP, Marketing, Phoenix Mills Ltd: “This collaboration with Bhumi Pednekar signifies more than just a marketing alliance; it’s a celebration of shared values and a commitment to creating memorable moments for our shoppers. From Christmas Décor, Christmas Market, to the much-loved End of Season Sale, the irresistible Flat 50% off deals and the tech lover’s paradise, the Electronic Sale, we’re bringing an array of exciting offers to our shoppers. This collaboration is not just about products; it’s about curating an experience that embodies the spirit of unbeatable savings and experiences.”