MxMIndia

Category: PRODUCTS

  • Launches campaign

    LIC Mutual Fund promotes women participation in SIP

    By Our Staff

     

    LIC Mutual Fund (LIC MF) has launched a campaign to promote increased women participation in mutual funds through Systematic Investment Plan (SIP).

     

    Said T.S Ramakrishnan, Chief Executive Officer (CEO), LIC MF: “The women population in India was more than 48% in the year 2022. Historically, the country has reported a low female labour force participation rate. But the scenario is changing fast. The proportion of women among the working population has been on the rise or at least steady in recent years. About 29.4% of women, aged between 15 and 59, were part of India’s labour force in 2021-22. When more women join the labour force every year, it brings more money into their hands, which necessitates better investment avenues for their savings. There lies the importance of introducing financial products like SIP and making them aware of it. A large section of women, especially from the rural setting, still resort to conventional products to grow their hard-earned money. They have diverse life goals. Often, due to lack of information or awareness, they are denied diversified avenues. Our campaign is centred on that theme.”

     

     

  • Aims to elevate the brand's perception as a solutions provider

    Dentsu’s Merkle B2B & Posterscope campaign for Lenovo

    By Our Staff

     

    Merkle B2B, the Dentsu’s B2B marketing agency, in partnership with Posterscope India, also part of Dentsu, has launched a 3D anamorphic campaign for Lenovo. Titled, ‘Lenovo-F1®’, the campaign aimed to elevate the brand’s perception as a solutions and services provider by targeting IT decision-makers and tech optimists who are Formula 1 fans.

     

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Commenting on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India said: “We are thrilled to introduce the Lenovo F1 campaign, highlighting the brand’s unwavering dedication to innovation while establishing a fresh standard for imaginative and strategic outdoor advertising. Through this campaign, our goal is to inspire individuals to effortlessly forge, unite, and cooperate in an increasingly digitalized world.”

     

    Anubhav Tyagi
    Anubhav Tyagi

    Added Anubhav Tyagi, Client Partner, Merkle B2B India: “This activation perfectly aligns with our network’s core values of forward-thinking and innovation. What makes this even more special is the innovative technology that has been used to highlight the collaboration of two brands — Lenovo and F1, both of which are at the forefront of technology and innovation!”

     

  • Showcases the activities inside a Voltas Beko factory

    Voltas Beko, Arcelik announce blitz

    By Our Staff

     

    Voltas Beko, a jv between durables major Voltas and European brand Arcelik, has announced a ‘Factory of Happiness’ campaign, an initiative aimed at redefining brand engagement with its customers.

     

    Commenting on the initiative, Prasenjit Basu, CMO and Head of Marketing, Voltas Beko said: “The ‘Factory of Happiness’ campaign is an exciting leap forward in our journey to connect with our customers on a more personal and immersive level. Consumers today seek authenticity and a genuine connection with the brands they trust. Influencers have become a bridge between consumers and the products they choose to invite into their lives. Our aim was to provide them with an immersive experience within our state-of-the-art facility with full transparency so that it builds trust for the brand and its products. This campaign is a testament to our commitment to redefine brand engagement, establishing us as a trusted partner in delivering everyday delight to our valued customers.”

     

     

  • Captures 'Best in Show' Double Gold at Whiskies of the World Awards

    Black Cab campaigns for Indri whiskey

    By Our Staff

     

    A Black Cab agency campaign claims providing a global spotlight on Indri whiskey thereby winning the ‘Best in Show’ Double Gold at Whiskies of the World Awards.

     

    Said Aayush Bansal, Partner, BlackCab: “With a vision to make Indri the most premium Indian Single Malt Whisky brands in the nation and globally, we laid a heavy focus on content strategy and imagery that would fit this global positioning. We created strong brand associations with niches that our customers can relate to, such as equestrian sport and chess, through social media content.”

     

  • Will promote brand and marketing activity

    Sonu Sood to be Brand Ambassador for Sparsh CCTV

    By Our Staff

     

    Sparsh CCTV, a player in the field of video surveillance and security, has onboarded Sonu Sood as its brand ambassador. The actor who will spearhead the brand’s promotional and marketing activity, will feature in Sparsh’s first national campaign.

     

    Commenting on the association, Sanjeev Sehgal, Founder & MD – Sparsh said: “We are very excited to partner with Sonu Sood as the face of Sparsh. This strategic move perfectly resonates with our brand’s ethos and we aim to reinforce our commitment to serving our nation with trust, honesty and unwavering commitment. Sonu’s multifaceted talent and dedication towards his craft and social causes continue to solidify his status as a superstar.”

     

  • To handle the brand's creative and media duties

    Dentsu wins BharatBenz account

    By Our Staff

     

    BharatBenz has onboarded Dentsu India as its integrated communication partner. BharatBenz is the truck and bus brand of Daimler India Commercial Vehicles.

     

    As per the mandate, Dentsu India will provide end-to-end communication solutions for BharatBenz. Dentsu Creative will be responsible for developing the brand strategy, creative campaigns, and digital content. Simultaneously, dentsu X will spearhead the media planning and buying of digital and traditional media for the brand.

     

    Speaking on the development, Siddharth Kirtane, Associate Vice President, Marketing – Daimler India Commercial Vehicles (DICV) said: “As we step into the second decade of BharatBenz, we looked for a strategic partner who could collaborate and resonate with the ethos of our brand. With dentsu, we found a team that is passionate, enthusiastic and eager to learn the nuances of our business. We look forward to this great partnership that will take the BharatBenz brand to the next level.”

     

    Added Indrajeet Mookerjee, President, Dentsu Creative:  “We are extremely honoured to win the coveted mandate for BharatBenz – a highly reputed truck and bus brand from Daimler India Commercial Vehicles. In the last 10 years of BharatBenz’s journey in the Indian market, it has clearly carved its position and achieved superiority in heavy-duty truck segments. We are looking forward to partnering with the brand in its next phase of growth.”

     

  • Campaign spotlights seller success stories

    Flipkart launches 4 new ad films

    By Our Staff

     

    Flipkart has launched a series of new ad films as part of the second phase of its ‘Kuch Khaas Kamao’ campaign for sellers on its marketplace.

     

    Said Rakesh Krishnan, Vice President and Head of marketplace, at Flipkart: “As a homegrown e-commerce marketplace, we are committed to fostering an environment where the sellers can get an opportunity to make their offerings accessible to customers across the country. Empowering sellers is at the heart of our ‘Kuch Khaas Kamao’ campaign. By leveraging Flipkart Seller Hub, our 1.4 million sellers unlock vast business opportunities and build enduring customer trust. It’s a journey where reliability meets success, creating a win-win for sellers and customers.”

     

     

  • Features Rajkummar Rao

    L&K Saatchi & Saatchi campaigns for Cashify

    By Our Staff

     

    Cashify, the omnichannel platform for buying and selling electronic devices, especially smartphones, has launched a campaign with its brand ambassador Rajkummar Rao. The campaign film is created by L&K Saatchi & Saatchi, Gurugram.

     

    Commenting on the films, Rohit Malkani, Joint National Creative Director of L&K Saatchi & Saatchi, said: “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”

     

    Added Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify: “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”

     

  • Campaign is conceptualised by Dentsu Creative

    Greenlam Laminates launches new brand film

    By Our Staff

     

    Greenlam Industries, the surfacing solution brand, has launched a new TVC as part of last year’s campaign, titled ‘Kuch Mera, Kuch Tumhara’ showcasing the brand’s product portfolio.

     

    The campaign is conceptualised by Dentsu Creative. The film has been released on television in eight Indian languages – Hindi, Bengali, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.

     

    Commenting on the launch of the brand campaign, Parul Mittal, Director, Greenlam Industries, said:  “At Greenlam, our endeavour is always to understand the pulse of our consumers, keep up with the changing needs and trends to make the transformational journey of building a house, more delightful for them. In continuation to our last year’s campaign hinged on the insight that the journey to a beautiful space is travelled with companions and partners that arrests disagreements. The dream of your unique space is only fulfilled on those negotiated grounds giving birth of ‘Kuch Mera Kuch Tumhara’. The campaign beautifully mirrored our consumer’s behaviour while showcasing our range that equips them to fulfil their dreams. This year, we have explored a new equation which I am certain will connect with our consumers at an emotional level, delivering greater brand association.”

     

    Commenting on the launch, Ujjwal Anand, Managing Partner, Dentsu Creative, added: “’Kuch Mera Kuch Tumhara’ isn’t just a campaign for us. It’s an emotional journey, just like the one that is travelled by our consumers to make their space beautiful, fulfilling, and unique. This year, we have explored one of the most beautiful equation between a father and a daughter and the negotiation isn’t restricted to the choices of surface or design but it expands to the emotional aspect of those individuals. The TVC dives deeper into the emotional aspect and showcases how a father who has lost his wife is stuck in the memories while the daughter is wanting for her father to move forward and be the person he used to be. Through the space transformation, she is trying to achieve the milestone of breaking that ice and bring her father to a point where he gets involved in creating new memories with the new space. The film highlights how there is a role reversal between the father and the daughter and will definitely resonate with our consumers, we believe.”

     

     

  • To drive more audiences to their featured content on Samsung TVs

    Samsung unveils new discovery solution

    By Our Staff

     

    Samsung Ads has unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs.

     

    Said Prabhvir Sahmey, Senior Director, Samsung Ads India: “How consumers interact with the screen is evolving, and in a world of endless content choices new solutions like Sponsored Row can help create more efficient connections for content partners to reach new audiences, and for audiences to discover new content more seamlessly.”

     

  • Promises confirmed auto allocation in 5 minutes

    Rapido launches new brand campaign

    By Our Staff

     

    Rapido, the app-based commute service, has unveiled its ‘5 Nahi Toh 50’ guarantee autorickshaw campaign..

     

    Said Pavan Guntupalli, Co-founder of Rapido: “At Rapido, we constantly strive to enhance the commuting experience for our customers. By introducing the ‘5 Nahi Toh 50’ guarantee, we aim to address the common frustration of commuters waiting for an auto, revolutionising people’s commute and providing a unique and rewarding experience. The move will also ensure a safer commute for women passengers who will not get stuck searching and negotiating with other autos.”

     

    https://www.youtube.com/watch?v=-F8-7BYPLrE

     

     

  • Titled 'Desh Ki Badhti Taqat'

    Amitabh features in APL Apollo TVC

    By Our Staff

     

    APL Apollo Steel Tubes has launched a new TVC campaign titled ‘Desh Ki Badhti Taqat’, featuring actor Amitabh Bachchan. The TVC, conceived by Crayons, highlights the forward-thinking trajectory of the company, focusing on solidifying its reliable and trustworthy connection with the customer base.

     

    Speaking on this commercial launch, Sanjay Gupta, Managing Director of APL Apollo, said: “Our ‘Desh Ki Badhti Taqat’ TVC reflects the company’s journey on becoming the World’s largest structural steel tubes company along with deep-rooted responsibility towards nation building. We are proud to have Amitabh Bachchan as part of our journey, symbolising the strength and trust of our brand. Our vision extends far beyond being a homegrown success; it’s about sculpting a transformative narrative, where our innovation moulds a stronger, more resilient future.”