MxMIndia

Category: PRODUCTS

  • Ropes in Aditya Roy Kapur & Janhvi Kapoor as brand ambassadors

    Apparel Group launches campaign for Aldo

    By Our Staff

     

    Apparel Group India, in the fashion and lifestyle industry, has roped in actors Aditya Roy Kapur and Janhvi Kapoor as brand ambassador sfor the upcoming collection of their brand – Aldo India.

     

    Said Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd: “Apparel Group India is thrilled to welcome Aditya Roy Kapur and Janhvi Kapoor into the ALDO family. Their unique style and magnetic presence perfectly resonate with our brand’s spirit. Together, we’ll embark on a fashionable journey that celebrates individuality and innovation.’’

     

  • The essence is affordability

    Cheil rolls out blitz for Samsung Galaxy Phones

    By Our Staff

     

    Cheil India has unveiled a new campaign for Samsung Galaxy Smartphones

     

    Said Aditya Babbar, Senior Director, Mobile Business, Samsung India: “Keeping true to our philosophy of making great tech affordable, The Samsung S23 Series builds on the philosophy of affordability where consumers can choose upto 24M no cost EMI along with an unmatched exchange bonus on their old device driving our mission of Digital India.”

     

    Added Vikash Chemjong, CCO, Cheil India: “We have shared our Smartphones with our siblings and all we did was capture this moment in a tongue-in-cheek manner, not to mention the attractive offers that make it easier to upgrade to Galaxy phones.”

     

  • Other youth icons are Virat Kohli and Taapsee Pannu

    Neeraj Chopra to endorse Noise

    By Our Staff

     

    Noise, the lifestyle tech brand, has onboarded Neeraj Chopra as its brand ambassador for smartwatches. He joins Virat Kohli and Taapsee Pannu to become the face of Noise’s wearables.

     

    Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said: “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist to the Noise family. Our prominent position in the realm of smartwatches resonates harmoniously with the path Neeraj has embarked upon to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will serve to reinforce our strong bond with the vibrant youth.”

     

  • Focus on festive home syling

    Leo Burnett sets Ikea for festive season

    By Our Staff

     

    Ikea has unveiled the festive season with a musical campaign. Said Anna Ohlin, Country Marketing Manager, Ikea India, on the launch of these campaigns: “At Ikea India, we aim to connect with our consumers on a deeper, meaningful level. The ‘All Things Festive’ campaign is a celebration of India’s festive spirit and highlights how little additions to a space add so much comfort, beauty and happiness. Through these unique narratives, rooted in human emotion, we intend to truly bring our brand closer to our customers.”

     

    Added Pravin Sutar, Head of Creative, Leo Burnett: “The build up to Diwali can be pretty overwhelming for people. All that you see brands say is” buy more, buy a lot… The more you buy, the happier you are, etc. Just buy, buy, buy!” This narrative didn’t quite fit into the IKEA scheme of things – and our vision towards sustainability. We flipped the entire festive narrative and designed a campaign that’s about buying less. “A little Ikea makes everything new”. An idea that celebrates the power of IKEA design, and how it can light up a room with less. All this while keeping a fresh way to tell the story as well.”

     

  • To handle multi-channel media duties

    MSix&Partners to campaign for Hamdard

    By Our Staff

     

    GroupM’s MSix&Partners has won the integrated media and social duties for Hamdard Laboratories, Unani medicines. The agency will be handling all aspects of media including TV, print, radio, digital, out-of-home, and cinema from its Gurugram office.

     

    The mandate will cover the medicine portfolio which includes brands like Safi, Cinkara, Roghan Badam, Shirin, Joshina, and more. Over the course of the years, Hamdard has built a reputation for integrity and high quality in the field of affordable Unani medicines, and it intends to continue this tradition in its partnership with mSix&Partners.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “We found mSix&Partners’ strategic approach quite wholesome. We believe that together, we can achieve our goals.”

     

    Added Subhamay Mukhopadhyay, Managing Partner, MSix&Partners India: “We’re thrilled over our alliance with Hamdard Laboratories (Medicine Division) and our shared goal of boosting business success through our diverse teams at mSix&Partners. This partnership allows us to offer complete brand solutions, enhancing customer experiences. With Hamdard’s rich heritage and commitment to innovation, we aim to elevate their reputation and contribute to a healthier, thriving community.”

     

  • W+K = Wieden+Kennedy

    W+K boosts Hero MotoCorp’s EV brand Vida

    By Our Staff

     

    With its entry into the EV market last year in October 2022, Vida and its electric scooter Vida V1 is all set to raise the bar with a national launch across multiple cities with its creative platform Make Way conceptualized by Wieden+Kennedy India.

     

    Commenting on the campaign, Santosh ‘Paddy’ Padhi, Chief Creative Officer, Wieden+Kennedy India, said: “It was important for us to set a unique tone and personality for brand VIDA, within the Hero family and also in the category. While other brands are still selling the EV category, we decided to up the game by tapping into the new age mindset and behaviour in our narratives. The brand film is an ode to the changemakers who made this world more meaningful, while we kept VIDA V1 at the core of our narratives. In both films, the casual, candid, slice of life storytelling was well captured by both the directors, it was much needed for us to be energetic, effortless and authentic as these are some of the pillars the brand is built upon.”

     

  • To create awareness about choosing the "right" loan service provider

    Poonawalla Fincorp launches a new campaign

    By Our Staff

     

    This piece of news generated special attention on our newsdesk. The company in question has its headquarters right next to our office in Pune. Poonawalla Fincorp Limited, the Cyrus Poonawalla group-promoted non-banking finance company, launched the digital campaign titled ‘Log toh Sawaal Karenge Hi’.

     

    Said Abhay Bhutada, Managing Director, Poonawalla Fincorp: “The tendency of high demand for consumer loans during the festive season gets fuelled due to multiple reasons such as home renovations, vacations, weddings, or purchase of consumer durables, etc. We have observed that during festive season, people end up taking high interest loans without doing proper due diligence despite having a good credit history and high credit score which creates unnecessary burden of paying high EMIs. The purpose of this campaign is to create awareness about how to choose the right loan service provider like Poonawalla Fincorp which can help a borrower to explore best loan offers at attractive interest rates with no hidden charges. We at Poonawalla Fincorp always believe in offering best-in-class customer-centric products and solutions to enable dreams and fulfil the financial needs of our customers. This campaign highlights our value proposition of being the most transparent and end-to-end digital lending NBFC, committed to offer instant hassle-free loans to customers with high credit score.”

     

  • To spotlight on newly launched 'Super Health Insurance'

    SBI General Insurance unveils digital campaign

    By Our Staff

     

    SBI General Insurance has announced the launch of #JoBhiHoHumDekhLenge campaign, aimed at spreading awareness around Health Insurance and its benefits. The campaign entails a series of three engaging digital films highlighting the bond shared between a father and son duo. The films shine a spotlight on the features of the newly launched health insurance product ‘Super Health Insurance’.

     

    Said Rathin Lahiri, Head Marketing and CSR, SBI General Insurance: “Given the rising hospitalization and medical costs health insurance is an absolute necessity today to deal with medical emergencies for us and our families. With this campaign #JoBhiHoHumDekhLenge, we aim to connect deeper with our customers. The central theme of the campaign is to convey ‘bharosa’, a value that SBI General Insurance brand personifies. We want consumers to choose their insurance coverage carefully so that they remain protected, and live worry-free.”

     

  • For its Kurkure, Lay's and Doritos brands

    Pepsico rolls out new TVC

    By Our Staff

     

    PepsiCo India has introduced a new TVC to celebrate the expansion of its Sizzlin’ Hot platform. This fiery TVC features the complete Sizzlin’ Hot range including Lay’s, Kurkure, and Doritos.

     

    Commenting on the Sizzlin’ Hot range expansion and launch of the TVC, Anshul Khanna, Vice President and Foods Category Head of India and South Asia, PepsiCo said: “Last year, we introduced one of our most successful global platforms, Sizzlin’ Hot in India and have witnessed an overwhelming response. As we approach the festive season, we’re thrilled to announce the expansion of the platform with localised flavours for the unique Indian spice palate across our beloved brands, including Lay’s Maxx, Kurkure, and Doritos Dinamita. The launch will be accompanied by a comprehensive 360-degree marketing campaign that is sure to get people to intrigued about the fiery range. We hope that consumers love this new range and continue to spice up their snacking occasions.”

     

    Added Vikram Pandey (Spiky), National Creative Director, Leo Burnett India: “The Sizzlin’ Hot flavour is available in 3 formats – Kurkure, Lays and Doritos. No matter which one you pick up, the fiery taste is likely to make you react in unexpected ways. From fiery exclamations to bizarre sounds, the execution of the TVC brings together a gamut of expressions in a way that you can’t help but watch it again. Pretty much like the product, that you can’t help but eat another.”

     

     

  • To Craft Sonic Identity System

    Vivo collaborates with BrandMusiq

    By Our Staff

     

    Devices major Vivo has partnered with BrandMusiq to craft sonic identity System.

     

    Speaking on the landmark initiative, a Vivo Brand spokesperson said: “We can’t wait to have consumers experience this encapsulating tone that is the perfect embodiment of vivo brand values and purpose. The process of creating this was a wonderful journey of bridging the gap between science and art. We hope consumers can find joy in what we have created.”

     

    Added Rajeev Raja, Founder of BrandMusiq: “Vivo’s decision to integrate our Sonic Identity System into their brand communications and consumer engagement programs marks a momentous leap for both sonic branding and the brand’s identity. We are thrilled to partner with vivo in creating a comprehensive sonic identity that triggers instant brand recognition and deepens brand emotion.”

     

  • Conceptualised by Makani Creatives

    Ranveer Singh to promote Lavie Sport brand

    By Our Staff

     

    Makani Creatives has created a campaign for a Lavie Sport sub-brand in an ad featuring Ranveer Singh. The new sub-brand positions itself as a ‘hybrid bag’ with a unisex appeal.

     

    Said Prasad Rao, ECD at Makani Creatives: “There is no one better than Ranveer Singh to stand true to the message of Work. Play. Slay. He has been killing it in the industry for years now. Be it his films, his roles, the characters, or even his style, he slays it every single time. And that’s what excited us because that is exactly what Lavie Sport stands for. His energy defines the generation today. And the best part was it all came effortlessly to Ranveer. It’s just the way he does things, it’s his way of life. It was a pleasure to work with him and witness his energy translate beautifully onto the creatives.”

     

    Speaking of the campaign and the partnership with Makani Creatives, Ayush Tainwala, CEO and Founder of Lavie & Lavie Sport added: “Makani has beautifully captured the active and energetic essence of our brand, in the film and stills. This formidable synergy between the products, our brand ambassador, and the campaign will surely encourage Indians to adopt an active lifestyle.”

     

  • Highlights range of rice varieties

    LS Digital campaigns for Tilda Basmati Rice

    By Our Staff

     

    LS Digital, a digital marketing transformation group, has created two short films for Tilda Basmati Rice, an Ebro Foods brand, celebrating the occasion of Onam and Ganesh Chaturthi with videos likening its diverse range of rice varieties with India’s rich multi-cultural heritage.

     

    Said Puneet Kapoor, Head of Marketing at Ebro India: “Our Onam and Ganesh Chaturthi films are a heart-warming celebration of love, family, and the joy of giving. They beautifully capture the spirit of festivities, reminding us that even the simplest gestures can create unforgettable moments. We always believe in celebrating diversity and Tilda Basmati Rice offers an array of rice that caters to each region and is part of their every celebration. Join us in this cinematic journey that reaffirms the power of love and instigate cultural diversity.”

     

    Added Nishant Patil, ECD & AVP 2, Design at LS Digital: “Food and festivals bring people together and that’s what we played on. Tilda being a rice brand was a perfect fit for this campaign. In the Onam film, we took this opportunity to showcase today’s contemporary society where men are equally inclined towards cooking as women have been. After all, why should only women do the cooking always? Overall, the campaign not only promulgates the brand Tilda but also gives out a positive message to society by changing stereotypes of home cooking. Now, with the Ganesh Chaturthi film, we have showcased how Tilda beautifully strengthens the unique bond between a mother-in-law and a daughter-in-law and brings them closer.”