MxMIndia

Category: PRODUCTS

  • Campaign conceptualized by Light Box

    Goodknight launches new TVC

    By Our Staff

     

    Goodknight, from the house of Godrej Consumer Products Limited (GCPL), rolls out a new TVC campaign.  Through this film, Goodknight aims to encourage young fathers and mothers to protect their baby’s slumber time from dangerous mosquitoes.

     

    Speaking about the campaign, Shekhar Saurabh, AVP & Category Head – Home Care, Godrej Consumer Products Ltd (GCPL) said: “Goodnight is India’s leading household insecticide brand trusted by families across the country. We are part of many Indian households ensuring safe and effective protection against mosquitoes. The TVC campaign emphasizes the critical role of uninterrupted sleep in an infant’s overall health and well-being, underscoring how even a lone mosquito can disrupt it. We are further committed to raising awareness among parents and equipping them with effective solutions to safeguard their child’s sleep.”

     

    Added Chirag Aga, AVP – Brand Equity, Godrej Consumer Products Limited (GCPL): “Light Box, which is GCPL’s in-house creative studio, brings this unique campaign of Goodknight as parenting becomes a dual role. It’s time we acknowledge the shift where both mothers and fathers are contributing to the well-being of their child. Today, fathers enthusiastically embrace this new phase of life, demonstrating greater involvement than ever in nurturing their little ones. The campaign has the right messaging and interesting real-life insights, curated together through seamless partnership between Goodknight and Light Box.”

     

  • Created by Ogilvy

    Cadbury unites hearts over cricket in new campaign

    By Our Staff

     

    As the excitement surrounding the upcoming ICC Men’s Cricket World Cup 2023 begins, Cadbury Dairy Milk has unveiled a campaign titled #SitTogether.

     

    Said Nitin Saini, Vice President of Marketing at Mondelez India said: “We are excited to launch our campaign #SitTogether ahead of the World Cup, inspiring people to experience the joy of cricket together and foster a sense of togetherness and shared happiness. We truly believe that the excitement of big match days is universal, regardless of people’s backgrounds or jobs. With this campaign, we urge consumers to join us and make this year’s match viewing moments truly inclusive and meetha (sweet) for all.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The love for cricket unites us all, when we are down, we pray together, when we win, we celebrate together. So then, why not watch it together too? Building on our generosity platform, we are very excited to have created #SitTogether, a digital platform to enable people to watch the match from the stadium with a member of their staff. This is a human idea that will help foster a true sense of togetherness and happiness this Cricket World Cup.”

     

  • Conceptualised by Publicis Worldwide India

    Axis Bank launches ‘Sirf Aapke Liye’ campaign

    By Our Staff

     

    Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye.

     

    Said Oindrila Roy, Managing Director, Publicis Worldwide India: “This campaign marks an important juncture in the journey of Axis Bank. The brand is making a pivot to being a digital-first bank and the campaign is designed to communicate the same. When entrusted with this campaign, the strategy was to help Axis Bank make this transition while remaining true to its DNA and the legacy that it has created over the years. The campaign positions ‘open by Axis Bank’ app as a liberator that seeks to free customers from the everyday banking inefficiencies and transform banking into an effortless and enjoyable experience.”

     

    Added Anoop Manohar, Chief Marketing Officer, Axis Bank: “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect.”

  • … for the Luxor Schneider LX MAX brand

    Luxor launches new ad film with Virat Kohli

    By Our Staff

     

    Luxor, the writing instruments brand, has unveiled a new brand film to coincide with the ICC Cricket World Cup 2023, featuring its new brand ambassador, cricket legend Virat Kohli.

     

    Speaking on the new brand film and the association with Virat Kohli, Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt. Ltd. said: “Luxor Schneider LXMAX is the first of many brands that we’re launching in India as part of our partnership with Schneider Pen, Germany who is renowned for its engineering and design superiority globally. Our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. We are excited to bring this association alive through the launch of our first advertising film featuring LX MAX and Virat which will go live soon.”

     

  • With the World Cup and festive season, the 360-degree campaign highlights 'Power of Connectivity' focusing on the positivity and overall well-being of digitally connected Indians

    Vi endorses inclusivity & togetherness in new campaign

    By Our Staff

     

    Telecom operator Vi has unveiled a new creative campaign titled ‘Be Someone’ssWe’

     

    Commenting on the same, Avneesh Khosla, CMO, Vodafone Idea, said: “Loneliness is a growing concern in India, especially amongst the youth. We believe as a brand designed to aid connectivity, we have a strong role to play in addressing this concern. Our new campaign ‘Be Someone’s We’ is designed to reflect our philosophy of inclusivity, helping the world become less lonely.”

     

    Conceptualized by Ogilvy India, the campaign comprises different slice of life stories that focuses on situations that may make us feel left out or lonely.

     

    Added Harshad Rajadhyaksha & Kainaz Karmakar, CCOs from Ogilvy said
“: Loneliness is one of the biggest silent killers of our time. The campaign shows how a simple phone call, a text or a connection in any way, can change how another person is feeling. Each story of the campaign addresses a different aspect of loneliness – from the first day at work to being a student in a city you don’t belong to. Rohit Dubey, who heads creative for Vi at Ogilvy has crafted the stories and Amit Sharma from Chrome films has brought them to life. Here’s wishing “Humari duniya mein akelepan ki koi jagah na ho”

     

  • Rapper King to showcase the denim's legacy and passion for innovation

    Lee launches its new festive season campaign

    By Our Staff

     

    Lee launches its new festive season campaign titled “Lee: Home of The Real Denim”. The campaign features rapper King.

     

    Commenting on the campaign, Nitin Chhabra, CEO, ace turtle, the exclusive licensee of Lee in India, said: “We are excited to launch the new brand campaign for Lee during the ongoing Cricket World Cup that coincides with India’s festive season. We’ve onboarded King who represents both the aspirations of the youth of today. He also manifests the confidence that stems from being comfortable in one’s own skin. We believe that all these traits align well with the image Lee® has built over the years. We are confident that the campaign will help to build on Lee’s brand equity and help us drive more footfall at our retail stores and traffic on online channels. We aim to significantly grow Lee’s business in India by the end of the current fiscal year.”

     

    Sharing the marketing viewpoint, Lokesh Kataria, CMO, ace turtle added: “Lee’s legacy extends to over a century combining the heritage of denim with the contemporary ethos of embracing one’s true self. The timeless nature of the brand and its relevance to our Indian consumers is the main idea that we’ve aimed to capture through the three films. Our objective is to bring out the association between Lee® and King with an integrated communication approach, driving greater consideration for the brand in the ongoing cricket-cum-festive season.”

     

  • Starring Ranveer Singh and Chris Gayle

    Zomato unveils its World Cup campaign

    By Our Staff

     

    Zomato has unveiled its World Cup campaign starring brand ambassador, Ranveer Singh and cricketer Chris Gayle.

     

    Zomato has launched an AI-generated film featuring actor Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.

     

    Said Sahibjeet Singh Sawhney, Marketing Head, Zomato: “Our World Cup campaign is born out of our love and respect for Team India. And who better than Ranveer Singh to capture the infectious excitement, energy and passion of cricket fans across the country. There is a natural synergy between Ranveer and Zomato, which we have captured in our campaign as well. The Cricket World Cup is an exciting time for Zomato and while India breaks records on the field, we too are ready to serve the country. As the ad film says, it is time for India-India over Zomato-Zomato.”

     

  • Created by Ogilvy India

    Dabur Red Paste cheers for Team India in new campaign

    By Our Staff

     

    Dabur Red Paste, ayurvedic toothpaste brand, has rolled out a new campaign for the World Cup. With the hashtag #SabkoChabaaJaayenge campaign, Dabur Red Paste continues to strengthen its legacy by rallying behind Team India during this thrilling global tournament.

     

    Said Ritu Sharda, CCO, Ogilvy India (North): “This World Cup season, we’re bringing back ChaubeyJi. Geared up as a die-hard Indian cricket fan, he’s back to his antics and ready to Chabao anything or anyone who comes in the way of our World Cup journey. We’re sure the campaign will strike a chord with our audience as our team, chabaos, rival after rival this world cup season.”

     

    Added Abhishek Jugran, Vice President Marketing, Dabur India Limited: “Our mission at Dabur Red Paste is not just to provide exceptional oral care but also to celebrate the collective strength and spirit of India. The World Cup is the perfect stage for us to unite as a nation and cheer for Team India. With Chaubeyji leading the charge, we are confident that our Desh Ke Lal will ‘chabao’ their way to victory.”

     

  • To unveil the 'Largest Environmentally Interactive Billboard'

    Brooke Bond Taj Mahal & Ogilvy come together

    By Our Staff

     

    Brooke Bond Taj Mahal Tea has partnered with its creative agency Ogilvy to make the extraordinary Megh Santoor, a one-of-a-kind musical installation in Vijayawada.  Inspired by the rains and activated by them, the instrument was conferred a Guinness World Record for being the ‘Largest Environmentally Interactive Billboard’. The billboard measures 209 meter square in total surface area and achieved this record-breaking feat on September 10, 2023.

     

    Said Kainaz Karmakar & Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India: “We’re extremely proud of the Megh Santoor piece. It has taken months of planning, testing and failing, before we finally succeeded in making this happen. Taj and Indian classical music have been each other’s companions for very long now. We added rain to it for this experiment. We call it an experiment because it was filled with ‘what ifs’, with no guarantee of result until the day it rained, and the drops hit the keys and created music. Important to mention our Taj team at Unilever’s belief and support. Also, kudos to Fritz Gonzales, Jayesh Raut, Nikhil Mohan and his team at Ogilvy who saw it through from conception to execution. The world needs as much music as it can get and we’re happy to add our little bit to this.”

     

    Added Shiva Krishnamurthy, Beverages and Foods Head, Hindustan Unilever: “We are thrilled to have ‘Megh Santoor’ recognized as the world’s largest environmentally interactive billboard by The Guinness Book of World Records. Vijayawada is one of the biggest citadels for Taj Mahal Tea, and creating this extraordinary experience is our way of extending heartfelt gratitude to the city in a way that fits us best, with Hindustani classical music! This achievement reflects our unwavering commitment to Hindustani classical music, the beautiful people of Vijayawada and to sheer tea enjoyment in the rains. We have created history, and we invite everyone to experience this extraordinary blend of art and technology.”

     

  • For ICC Cricket World Cup campaign

    Thums Up & Ogilvy collaborate with SRK

    By Our Staff

     

    Thums Up and Ogilvy have got actor Shah Rukh Khan to play a double role for its Men’s Cricket World Cup campaign, showcasing the constant tussle of opinions in our own mind about Team India lifting the cup.

     

    Said Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Cricket is a wave that rides on pure emotion. When the team is playing well, we all rally behind the team, and suddenly with one bad performance, we lose all hope. It’s intense. It’s almost like there are two sides within all of us, constantly pushing against one another. The doubter and the believer. This is exactly the emotion we’ve played out in our latest campaign with SRK bringing to life this struggle of the mind and heart.”

     

    Added Tish Condeno, Senior Category Director (Sparkling Flavours), India & South-East Asia, The Coca-Cola Company: “We believe that the ICC Cricket World Cup is the biggest sporting event for the country. Partnership with the ICC provides us with a unique opportunity to unite our customers, consumers, brands, and cricket through diverse engagement formats. Our collaboration with SRK as the ‘Voice of Belief’ for Thums Up’s association with ICC World Cup campaign embodies our commitment to turning every doubt into an unwavering belief.”

     

  • Titled 'Festival of Dreams'

    Croma campaign for Durga Puja

    By Our Staff

     

    Croma has rolled out its Festival of Dreams Campaign to celebrate Durga Puja.

     

    Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Shibashish Roy, Chief Operating Officer, Croma, said: “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign.  This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

     

  • Focuses on forging strong bonds

    Ambuja Cement unveils new ad film

    By Our Staff

     

    Ambuja Cements of the Adani Group has unveiled its latest ad film, ‘Mazbooti Ki Misaal’. The film focuses on the significance of forging strong bonds as the core value of Ambuja Cements – ‘Strength’.

     

    Said Ajay Kapur, CEO, Cement Business: “At the heart of Ambuja Cements lies an unwavering commitment to the strength, both in our products and in the relationships, we foster with our customers. Our ‘Giant Compressive Strength’ is a testament to this commitment. It beautifully combines the tangible strength of our cement with intangible strength of familial bonds, resonating with our core values and touching the hearts of our audience.”