By Our Staff
As the festive season approaches, Amazon India has announced the launch of its latest campaign, ‘Khushiyan Apno Ki, Aur Apni Bhi’.
Said Noor Patel, Vice President, Amazon India: “The campaign touches upon the sweet spot of self-realization and much needed self-care in today’s day and age. Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”
By Our Staff
Torque Pharmaceuticals is going to commemorate Pharmacist’s Day on September 25, with a campaign to pay tribute to and celebrate pharmacists.
Commenting on the digital film launch, Abhay Iqbal Singh Bedi, Director Torque Pharmaceuticals said: “On World Pharmacist Day, we pay tribute to the compassionate unsung champions of healing. This film beautifully encapsulates the profound connection of empathy and gratitude shared between a pharmacist and a customer. Through this cinematic endeavour, we aspire to raise awareness and champion the pivotal role of pharmacists in enhancing global healthcare, aligning with this year’s theme: ‘Pharmacists fortifying the foundations of health systems.”
By Our Staff
Mullen Lintas Mumbai, has been chosen as the creative agency of record for Yousta, the youth-focused fashion brand under the umbrella of Reliance Retail. The account will be managed by the Mumbai office of Mullen Lintas.
Said Hari Krishnan, CEO, Mullen Lintas: “We are delighted to have won the mandate for Yousta. Fast Fashion is a booming category that is seeing many disruptions and innovations in terms of products and formats. Using Mullen Lintas’ ‘Challenger Thinking’ framework we were able to craft a sharp brand strategy and a compelling narrative for Yousta, which we’re confident would make the desired impact for the brand. We look forward to partnering Yousta and making it one of the most preferred fashion destinations in the country.”
By Our Staff
Polycab India, the wires and cables manufacturer, unveiled its renewed brand identity and philosophy that reflects its future business roadmap.
Said Inder Jaisinghani, Chairman and Managing Director, Polycab India Ltd: “As we reflect on our remarkable journey, from the inception as a single electrical store to the leader in wires and cables manufacturing, we are filled with pride. We have always believed evolution is the key to staying relevant and hence continue to work towards offering futuristic solutions to our customers. We have grown by focusing on innovation, sustainability, and customer-centricity, and now, this new brand identity reflects our core pillars.”
Added VR Rajesh, Group President, Ogilvy India: “Polycab’s new positioning is ‘Ideas. Connected’. It is about having a culture of meaningful innovation that will be at the core of all their offerings. This requires rethinking and re-engineering the way they approach product development. To bring this thinking alive to our consumers we had to show them what this vision will fructify into in the future. A home that intuitively understands what you need and makes it a place truly built around your life.”
By Our Staff
Kick EV, one of the newest entrants in the electric 2-wheeler segment under the umbrella of Auto i Care, has launched its brand anthem “Safar” performed by Dharavi, Mumbai-based hip-hop group 7Bantaiz in a digital TVC.
Speaking about the collaboration, Sagar Joshi CEO and Founder Kick-EV said: “We are incredibly excited about this collaboration with 7Bantaiz, their passion for music and dedication to raising awareness about sustainability align perfectly with our vision. ‘Safar’ will be more than just a song; it will be a rallying cry for change. With ‘Safar,’ we have aimed to inspire a new generation of eco-conscious travellers who are ready to embrace electric vehicles and reduce their carbon footprint.”
By Our Staff
Alstom, a French manufacturing company which operates worldwide in rail transport markets, unveiled a brand campaign, titled ‘Taking India Places.’ The campaign will include the launch of a film ‘Taking India Places’ that celebrates India’s growth into an intellectual and economic powerhouse enabled by the rail for more than a century, and Alstom’s journey that is intertwined with India’s rail revolution. #TakingIndiaPlaces is a 360°, digital-first campaign, targeted at the 14-80 years age group.
Speaking about the launch of the campaign, Olivier Loison, Managing Director, Alstom India said: “Alstom is all about sustainable mobility. It is reflected in our products and solutions and in our brand promise, ‘Mobility By Nature’. Given our contribution in India for the last several decades, a hyperlocal brand campaign was much needed to celebrate our journey and the way forward.”
By Our Staff
PhonePe has launched celebrity voice feature on its SmartSpeakers in collaboration with actor Amitabh Bachchan as part of its Golden Voice Project. Instead of the automated payment confirmation message while shopping, shoppers and merchants will now hear the voice of Mr Bachchan. This has been executed by 82.5 Communications.
Commenting on the 82.5 x PhonePe collaboration for the Golden Voice project, Ramesh Srinivasan, Director, Brand Marketing, PhonePe said: “The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”
Added Mayur Varma, CCO, 82.5 Communications: “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”
By Our Staff
Lenskart, the eyewear brand, has unveiled an ad film featuring cricketer Suryakumar Yadav. The tagline ‘Lenskart Dhaakad Hai’ encapsulates the central theme of the TVC.
Commenting on the TVC Ramneek Khurana, Co-Founder & India CEO, Lenskart said: “I have always believed that advertising is at its best when it remains true to itself and, more importantly, to the people it speaks to. With this ad film, we have strived to convey our unwavering commitment to empowering individuals to be their authentic selves and break free from the shackles of self-doubt. That’s precisely what our aim is with the introduction of ‘Dhaakad Hai’ – a spirit that encourages you to pursue your dream relentlessly.”
By Our Staff
Zoo Media Network has won the mandate for Goldmedal Electricals Pvt Ltd for its digital marketing.
The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron. Meanwhile, Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand.
Said Kishan Jain, Director of Goldmedal Electricals: “As a company engaged in the business of making amazing wiring and electrical devices, we wanted to partner with the best to showcase our philosophy and product innovations in the digital space. With its depth of services, technical expertise, and track record of handling some of the best brands in the business, Zoo Media was an obvious choice. We are excited about this association and look forward to creating some iconic communication ideas together that will lead to a stronger, more meaningful connection with our end consumers.”
Commenting on the win Vivek Das, CEO of FoxyMoron [Zoo Media], added: “At Zoo Media, we are always excited to partner with brands that are on a journey of evolution towards a digital-centric model. Goldmedal Electricals has a fantastic product portfolio with a high technology quotient, and we will be partnering with them to elevate the brand’s recognition & association with customers across the spectrum towards a purposeful & more profitable relationship. We believe magic happens at the confluence of content, media, data and technology. To achieve this, FoxyMoron will lead the engagement, driving overall digital strategy, creativity and media in collaboration with Pollen on influencer marketing. We look forward to bringing the power of the Zoo Media network to Goldmedal Electricals.”
Added Pratik Gupta, Co-Founder of Zoo Media: “Indian-owned businesses always inspire us at Zoo Media. Our recent discussions with the Directors and the marketing team at Goldmedal Electricals have reinforced my belief that these businesses are well-equipped not just to compete but thrive in the highly competitive market. I’m excited about using Zoo Media’s strengths to help Goldmedal Electricals achieve its business goals through effective, measurable marketing.”
By Our Staff
Destination DC (DDC), the official destination marketing organization for Washington, DC, Destination DC has revealed a new advertising campaign promoting the US capital.
Said Elliott L. Ferguson, II, president and CEO of DDC: “We knew domestic travellers would return quicker than those from international markets, and when domestic travellers are considering where to spend their money, the data tells us DC is a top choice,” “The data also tells us we must continue enticing international travelers to return. With support from the tourism recovery district legislation, we will continue to win back global travellers with higher spending potential. That matters because visitors directly support local jobs and contribute to the quality of life for residents.”
Need to get there early just in case the T-man returns!
By Our Staff
The Sleep Company has launched a new campaign featuring brand ambassador Anil Kapoor. The #ScienceOfPeacefulSleep campaign sees the actor endorsing the company’s patented SmartGrid technology mattresses. The campaign has been conceptualised by The Sleep Company in collaboration with World Without Walls.
Commenting on the new campaign, Priyanka Salot, Founder, The Sleep Company said: “While countless sleep tips and tricks are being made popular every day, one of the fundamental root causes of poor sleep often goes unaddressed – the absence of a scientifically-proven, high-quality mattress. Our mission is to continually enhance the quality of life for our customers through our patented SmartGRID products. Mr Anil Kapoor’s charismatic and energetic persona brings to life the essence of this campaign – educating consumers about how our products epitomise the science of peaceful sleep, enhancing overall sleep quality, and ultimately enriching lives.”
By Our Staff
Freedom Healthy Cooking Oil has launched an advertising campaign titled ‘Dhyaan se Lijiye’.
Said P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing, Freedom Healthy Cooking Oil: “Freedom Healthy Cooking Oils are known for the quality and trustworthiness in the cooking oil market. With our range of products known for the purity and health benefits, the brand has successfully established itself as a reliable choice for health-conscious consumers. The ‘Dhyaan se Lijiye’ campaign with our brand ambassadors the rocking couple ‘Yash & Radhika’ is an initiative to contribute to the health and wellness of consumers. Freedom Refined Sunflower Oil, as brand leader in the category aims to inspire people to be cautious while picking the brand of sunflower oil. Consumers need to check the brand credentials and not be fooled by the use of yellow colour or an image of sunflower on the pack. They need to carefully check the brand name of their choice to be sure of the cooking oil being purchased. A mindful choice will help them prioritize health and be safe.”