By Our Staff
Devices major Vivo has partnered with BrandMusiq to craft sonic identity System.
Speaking on the landmark initiative, a Vivo Brand spokesperson said: “We can’t wait to have consumers experience this encapsulating tone that is the perfect embodiment of vivo brand values and purpose. The process of creating this was a wonderful journey of bridging the gap between science and art. We hope consumers can find joy in what we have created.”
Added Rajeev Raja, Founder of BrandMusiq: “Vivo’s decision to integrate our Sonic Identity System into their brand communications and consumer engagement programs marks a momentous leap for both sonic branding and the brand’s identity. We are thrilled to partner with vivo in creating a comprehensive sonic identity that triggers instant brand recognition and deepens brand emotion.”