By Our Staff
SBI General Insurance has announced the launch of #JoBhiHoHumDekhLenge campaign, aimed at spreading awareness around Health Insurance and its benefits. The campaign entails a series of three engaging digital films highlighting the bond shared between a father and son duo. The films shine a spotlight on the features of the newly launched health insurance product ‘Super Health Insurance’.
Said Rathin Lahiri, Head Marketing and CSR, SBI General Insurance: “Given the rising hospitalization and medical costs health insurance is an absolute necessity today to deal with medical emergencies for us and our families. With this campaign #JoBhiHoHumDekhLenge, we aim to connect deeper with our customers. The central theme of the campaign is to convey ‘bharosa’, a value that SBI General Insurance brand personifies. We want consumers to choose their insurance coverage carefully so that they remain protected, and live worry-free.”