MxMIndia

Category: PRODUCTS

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office

    Columbus India wins digital duties of Gas-O-Fast

    By A Correspondent

     

    Columbus India has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office.

     

    As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing Digital Media, SEO, SMO, website development and maintenance for Gas-O-Fast.

     

    Commenting on the new association, Joy Chatterjee, Asst. General Manager – Marketing, Gas-O-Fast said: “It gives us immense pleasure to partner with Columbus India as our digital social agency. This relationship will help Gas-O-Fast reach out to our potential users across the internet, thereby maximizing our reach and keeping our focus on the healthy lifestyle of our customers.”

     

    Added Nitin Sabharwal, Chief Business Officer, Columbus India: “Getting our first brand from Mankind Pharma is very exciting and we look forward to deploying our complete creative suite of services allowing us to deliver high social engagement for the brand.

     

     

  • The ad campaign marks Shweta Bachchan Nanda’s debut with father Amitabh Bachchan

    Kalyan Jewellers unveils new campaign with focus on trust

    By A Correspondent

     

    We’ve read about it already and now the TVC is here. Kalyan Jewellers has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values of trust that the brand attributes itself to.

     

    Speaking about the campaign, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said: “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”

     

    Speaking about the ad film, Kartik Smetacek, L&K Saatchi & Saatchi added: “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust – not even the smallest of the things.”

     

     

  • The billboard is around 25,000 square feet and equivalent to thirty billboards

    Laqshya executes 25k sq ft campaign for Jeep Compass

    By A Correspondent

     

    Laqshya Media Group has partnered with Jeep India to create a huge outdoor media installation for Compass, between Mumbai and Pune expressway.

     

    The billboard is around 25, 000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kgs of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “Laqshya has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep Brand to showcase the brand’s motto of go anywhere and do anything. This was a challenging task and the efforts by the team were on a grander scale than ordinary. This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues stronger day by day.”

     

    Added Rahul Pansare, Head of Marketing & PR, FCA India Automobiles: “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.

     

     

  • Bollywood actor Kriti Sanon and sister Nupur Sanon showcase ‘Gehra Love’ with their hair oil tales for Parachute Advansed Coconut Hair Oil

    Kriti Sanon stars in new ad for Parachute Advansed

    By A Correspondent

     

    Parachute Advansed Coconut Hair Oil has roped in actor Kriti Sanon and her sister Nupur Sanon as its ambassadors. The sisterly love between the two has been captured through Parachute Advansed Coconut Hair Oil’s ‘Shampoo ki Tayyari’ campaign.

     

    Said Kriti Sanonin a statement: “Nupur is one person I share everything with and she knows me in and out. At times we fight and drive each other crazy but also without a doubt she is my baby sister and we share a bond which is deep and like we call it, we share Gehra Love, which is pretty famous in our family. My association with Parachute Advansed Coconut hair oil has been for over four years and hence my trust into the brand was easily translated onto my sister too! I am very protective of her and hence I often act like her second “mummy”. With experience I have realised how important it is to take care and nourish your hair. I often massage her hair with Parachute Advansed Coconut Hair oil. The “champi” time ads to our bond for sure!”

     

     

  • The campaign will be rolled out in phases across multiple media including digital along with print, OOH, radio and more

    Wadhwa promotes upcoming realty project

    By A Correspondent

     

    The Wadhwa Group has unveiled a new campaign for its upcoming integrated Township Living project, Wadhwa Wise City @Panvel.

     

    Said Priyansh Kapoor – Head Sales, Marketing& CRM at Wadhwa Group: “This project is very important to us. We are known for our strong focus on planning and design aesthetics, and the same values form key pillars of this township. Located in emerging hotspot of Panvel, it offers quality affordable homes to ease the travails of first-time home buyers, for whom owning a quality home is a distant dream. So the communication challenge was to position Wadhwa Wise City as a massive and integrated project that delivers tremendous value with an incredible lifestyle, redefining what a budget home includes.”

     

    Added Virendra Saini, Executive Director – Mumbai, Triton Communications: “It’s been a privilege working closely with the Wadhwa marketing team on a project as prestigious as Wadhwa Wise City. There are multiple housing projects mushrooming in Panvel that claim to be affordable but demand over-the-roof prices. The resulting campaign redefines advertising for value homes. It dispels the myth that communication for affordable housing needs to look ‘less premium’ and shout for attention with large fonts and loud colors.”

     

     

  • As part of the mandate, Isobar India will manage the account from its Delhi office

    Isobar India bags digital media mandate for V-Guard

    By A Correspondent

     

    Isobar India has been appointed as the digital media partner for V-Guard. As part of the mandate, Isobar India along with Amnet India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office. The agency won the account following a multi-agency pitch.

     

    Nandagopal Nair

    Speaking on the occasion, Nandagopal Nair, Vice President – Corporate Communications, V-Guard said: “V-Guard is coming off a massive brand transformation exercise, which symbolises the brand’s endeavour to be recognised as a smart, agile and a dynamic entity that will resonate with an increasingly younger India. Going forward, the brand will continue to build and invest in its digital assets. We were looking for a digital media partner who would sprint this journey with us with sharp, insightful digital led media propositions that would help build and differentiate the brand in this domain. In Isobar we found the perfect partner to take forward our digital media mandate.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India added: “V-Guard is a much-respected brand in the electric appliances category and we are honored that they have chosen us to be their digital partner. We hope to work closely with the brand marketing team to strengthen their leadership in the premium segment in the coming years.”

     

     

  • The idea behind this concept was to give the common man on the street some relief from the scorching sun

    Laqshya’s work for Daikin ACs wins at FEPE Congress

    By A Correspondent

     

    Daikin Innovation was amongst the Top 8 Global Innovations in the ‘Classic Category’ at the Sorento, Italy FEPE Congress during June 2018. Laqshya Solutions initiated the first ever concept of AC Bus Stand at Delhi. The idea behind this concept was to give the common man on the street some relief from the scorching sun. Two 1-ton ACs were placed inside the bus stand covered through a transparent film to easily see the road sight. The passengers could comfortably wait at the bus stand and enjoy their wait in the otherwise unbearable weather.

     

    Speaking on the campaign’s success, Atul Shrivastava, Group CEO, Laqshya Media Group said: “We are very happy that this innovative campaign of ours was one of the Top 8 in the Classic Category at the Sorento, Italy FEPE Congress. It is always a matter of great pride when your campaigns are not just appreciated by your clients but gets recognised at a global platform like FEPE.”

     

     

  • With this announcement, the agency will handle the communication mandate for the brand across media – mainline, social, digital and retail

    What’s Your Problem is Arrow’s creative agency

    By A Correspondent

     

    Arrow has appointed WYP as its AOR, entrusting the Mumbai-based agency with defining clothing brand Arrow’s overall positioning going forward.

     

    Said Sumit Dhingra, CEO, Heritage Brand Division – Arvind Fashions: “We were keen on partnering with an agency that balances strategy, consumer understanding and creative. We were quite taken in by WYP’s approach. Intoday’s age, it is important to work with an agency that knows and understands digital as a medium and WYP clearly comes with an idea and digital first POV. Having completed 25 years in India, it was important to choose an agency that helps build on the brand’s legacy while still appealing to the young working professional. We were clear that the solution lay in forging an emotional connect with the audience.”

     

    Added Tejas Mehta, Director – Strategy and Account Management, What’s Your Problem:”We’re excited at the opportunity to work closely with a premium menswear brand – one of the most iconic men’s shirt brand in the world. They were looking for a belief system that the brand could stand for, one, which the consumer emotionally connects with. More importantly, they understood that this connect would need a fully integrated approach. It’s been a collaborated effort with us, conducting workshops with the extended marketing team. And we’re now looking forward to creating some stellar work for the brand in the coming months. Exciting times!”

     

    Said Amit Akali, Founder and Chief Creative Officer, What’s Your Problem: “When we started WYP three years back, we were very clear that digital agencies got technology, but their weakness lay in strategy and consumer-led creativity. Mainline agencies unfortunately weren’t truly integrated or thinking digital first, which is why we believed that the agency that married strategy, creativity and technology would soon be the only agency a client needs – a staunch brand custodian. Winning the Arrow integrated AOR, with the client choosing one agency for all its mandates, is a testament to the belief we started out with.”

     

     

  • The ‘#Heavytested’ set of films showcases how tyres are tested to ensure highest quality standard

    TVS Tyres launches new campaign, ‘#Heavytested’

    By A Correspondent

     

    TVS Tyres announced the launch of its new campaign titled ‘#Heavytested’.

     

    Commenting on the launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.”

     

     

  • Targets home segment buyers with affordable printing solutions

    HP introduces ‘Print Befikar’ campaign

    By A Correspondent

     

    HP India has launched its ‘Print Befikar’ TVC-led campaign, introducing the home segment to its new range of ink tank printers. Primarily targeted at parents of school-going children between the ages of 4 to 14, it is positioned as a solution to affordably meet printing needs of parents of school going kids for projects and home paperwork. It has been created and shot by BBDO.

     

    Said Neelima Burra, Country Marketing Director, HP India on the campaign: “With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”

     

     

  • Conceptualized and scripted by Happy Mcgarry bowen, the TV commercial will be aired across leading channels

    Jabong’s new campaign promotes its upcoming ‘Big Brand Sale’

    By A Correspondent

     

    Jabong has launched its new marketing campaign to promote the fourth edition of its Big Brand Sale, which will be held from July 27 to 30. Big Brand Sale (BBS) is Jabong’s marquee bi-annual property that is held in January and July to mark the end of on-going season.

     

    Conceptualised and scripted by Happy Mcgarrybowen, the campaign will cover multiple media and platforms. Said Gunjan Soni – Head of Jabong: “The fourth edition of BBS – Jabong’s flagship sale event is going to be bigger and better than ever before with innovations like 100% cash back, VIP Slots, lightening deals. The TVC attempts to capture this magic in a uniquely Jabong way. The campaign theme is based on the very essence of BBS which promises an extraordinary experience for our customers by making the biggest global and Indian brands available at out of the world discounts. The TVC beautifully captures this Jabong world where fashion is the way of life.”

     

    Added Gaurav Kackar, Head of Brand at Jabong: “The campaign communication is based on a simple consumer insight that when you dress well, you feel on top of the world. The TVC, set in a spatial backdrop, depicts the Jabong promise to offer an out of the world shopping experience to its customers this BBS. It’s a first-of-its-kind approach to creatively capture the brand essence and highlight the key sale callouts, which we believe will resonate very strongly with our consumers.”

     

    Said Kartik Iyer, CEO of Happy mcgarry bowen: “In a typical situation this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client agency and director.”

     

     

  • The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process

    Cars24, Milestone Brandcom launch OOH campaign in Bangalore

    By A Correspondent

     

    Milestone Brandcom has rolled out a huge OOH campaign for Cars24. Currently launched in Bengaluru, the campaign focusses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

     

    The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit.

     

    Said Gajendra Jangid, VP-Marketing, Cars 24: “We aim to provide a quick and convenient way for car owners to sell car in India. The campaign was strategically placed to test the OOH medium and to understand its impact to convey the brand communication to wider audience . This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”

     

    Nabendu Bhattacharyya

    Added Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom: “We got an opportunity here to introduce Cars24 to its core group of consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea here remains to create buzz and drive home ample curiosity for customers to visit the store and get a first-hand experience on the value of their cars.”