MxMIndia

Category: PRODUCTS

  • The driver partner-focussed campaign goes live on July 5, positioning the brand as a trusted enabler for the community

    Uber India unveils second leg of ‘BadhteChalein’ campaign

    By A Correspondent

     

    Uber has unveiled the second leg of its recently launched India brand campaign – ‘BadhteChalein’, featuring brand ambassador Virat Kohli. The campaign has been envisioned around the brand’s new positioning that is intended to build Uber as an enabler of movement in order to ignite opportunity for all to progress in life.

     

    Commenting on the campaign’s driver focussed narrative, Sanjay Gupta, Head Marketing Officer, Uber India said: “Uber is always finding ways to celebrate its driver partner community. Each day, our driver partners play a pivotal role in moving India forward and it is our constant endeavour to enable them to achieve greater heights. Through the representation of driver partners across the country in the ad film ‘Virat’s XI’, we want to showcase Uber as an inclusive platform that welcomes diverse backgrounds and provides entrepreneurship opportunities to millions of people. It further extends to strike the right balance between economic opportunity and dignity of the vocation. Virat plays the role of a coach, encouraging his star team to bring their best to the table at all times; all of this in a cinematic and engaging manner.”

     

     

  • New ad campaign conceptualised by Creativeland Asia

    Godrej Aer Pocket shows how to get a fragrant start every day

    By A Correspondent

     

    Godrej Aer Pocket has unveiled a new campaign which emphasizes that Godrej Aer Pocket keep bathrooms happy through its unique fragrances, right from morning. This leads to happiness of the consumers throughout the day.The campaign has been conceptualised by Creativeland Asia.

     

    Speaking on the new TVC, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd said: “At Godrej, our endeavour has been to make the lives of consumers brighter and better. Godrej Aer Pocket is one such unique offering which successfully combines fragrances, technology and smart design. Places within homes such as bathrooms can lead to a happier day just because of the way they smell. Happy Bathrooms film, created by Creativeland Asia, will be instrumental in conveying this message to our consumers.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia Group: “We all know what a great start to the day can do to the rest of the day. A great bathroom experience pretty much guarantees that every morning. The film is a fun expression of that truth.”

     

     

  • Actor Sumeet Vyas plays the lead role depicting ‘expectations vs reality’ for a common man

    Van Heusen Innerwear launches its ‘Summer #Skinwear’ campaign

    By A Correspondent

     

    Van Heusen Innerwear and Athleisure has launched its ‘Summer #Skinwear’ campaign that highlights the new innerwear collection and depicts smart interplay between expectations and reality.

     

    Said Puneet Kumar Malik, COO, Innerwear business, Aditya Birla Fashion and Retail: “As a business, Innovation is at the core of our strategy, and with the power of digital storytelling and contextual targeting, we have built connect with the intended consumer group at the right time. We wanted to ensure the product attributes stand out and show the customer how we address their everyday pain points.”

     

    The digital ad film was conceptualised and executed by Happy McGarry bowen. Said Added Naren Kaushik, Creative Director, Happy McGarry Bowen: “Summers stand for cold drinks, vacations, beaches and holidays. Summers also stand for heat, humidity, sweat, odour and discomfort. This dichotomy of summer is the genesis of the digital film ‘Expectation vs Reality’. He journeys through his day bearing the brunt of the heat when ideally; he would like to have it differently. The message we wanted to send home was that the summer we want and the one we get are quite different. At least, when it comes to men’s innerwear, Van Heusen now has it sorted with its Anti-Bacterial #Skinwear.”

     

     

  • Chakra Tea along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers

    Dentsu Webchutney, Chakra Tea redefine tea-breaks with Chai-Fi

    By A Correspondent

     

    Chakra Tea, a tea brand from central India, has launched an initiative called Chai-Fi that brings moments of joy to the tea-breaks of workers by adding wi-fi to their lives.

     

    As part of the initiative, Chakra Tea, along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free. They use the free wi-fi to connect to their favourite videos, music, movies, sports, news shows and even family members.

     

    Said Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney: “Tea is such an integral part of our lives that it is difficult to think of it in a new light. Our team identified an opportunity in the tea-breaks and made these breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”

     

    Added Priyank Khandelwal, MD, Chakra Tea: “The category is dominated by big names. For brand like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities.”

     

     

  • The brand campaign aims to accelerate the sales of Transfer Switching Equipment

    Socomec unveils ‘Always On’ brand campaign

    By A Correspondent

     

    Socomec, a leading manufacturer of power control, availability, and safety equipment, announced the launch of ‘Always On’ brand campaign, to drive energy availability and efficiency through its Transfer Switching Equipments.

     

    Sushil Virmani

    Said Socomec’s Managing Director Sushil Virmani: “Socomec has a vast array of engineering and technical expertise in designing and manufacturing of electrical equipment since 1922. The company is an undisputed leader in power switching and changeover functions. Through this Always On brand campaign, we wish to drive awareness about Socomec’s commitment towards building a more connected, efficient and sustainable energy ecosystem by offering highly reliable and safe Transfer Switches. We are proud that more than three million installations worldwide are already powered by Socomec transfer switching equipment. The Always On campaign will emerge as a key competitive advantage for our partners in this region, helping them deliver incremental, specialist value to end customers.”

     

     

  • The campaign has been conceptualized and created by 22feet Tribal Worldwide

    Tanishq launches campaign titled #HeeronMeinHeera

    By A Correspondent

     

    Jewellery brand Tanishq has launched a campaign on how today’s customer should keep a set of pointers in mind when investing to buy diamonds. The film encapsulates the set of emotions one carries within when he/she is buying a diamond and how Tanishq takes care in order to give their customers nothing less than a perfect Solitaire- a true #HeeronMeinHeera.

     

    Created by 22feet Tribal Worldwide, the film #TanishqPromises shows a Tanishq jeweller at Tanishq Diamond centre, speaking about the symbolisation of diamond to that of a person who you give your heart to.

     

    Said Deepika Tewari, AVP- Marketing, Tanishq, on the film: “Diamonds and solitaires are an expression of celebration and exclusivity. However, the quality of solitaires is very difficult to ascertain and there isn’t a lot of information in the marketplace for customers to rely on. Through this campaign, we took it a responsibility to really address the situation by bringing ahead pointers that consumers need to keep in mind when investing in diamonds. We at Tanishq have eight stringent parameters that we follow to ensure all our diamonds are immaculate. Everyone deserves to live their perfect diamond dream and we at Tanishq offer them #HeeronMeinHeera, it is a #TanishqPromise.”

     

    Speaking on the film, Vineet Gupta, Group CEO, DDB Mudra Group said: “Tanishq is undoubtedly India’s largest, most trusted and fastest growing jewelry brand. This has been possible because this brand has always stayed true to its promise of purity and superior creations. Our intent with this film was to bring out this very fact, while educating the consumers about Tanishq’s strict, multi- step selection process for their solitaires.”

     

     

  • NoMarksis all set to promote its #CheherePeSirfShaanNoNishaan philosophy

    Bajaj NoMarks revamps identity with emphasis on Ayurveda

    By A Correspondent

     

    Bajaj Corp is set to unveil a new identity for its popular brand, Bajaj NoMarks. The restage is anchored on a new packaging along with an all-new consumer proposition supported by a campaign. With emphasis on Ayurveda, the brand has transformed itself through a differentiated packaging and brand philosophy of #CheherePeSirfShaanNoNishaan. The near-two-decade-old brand will see Mullen Lintas’s launch a TVC campaign with brand ambassador Tapsee Pannu.

     

    Commenting on the core idea behind the rebranding, Sandeep Verma, President Sales & Marketing, Bajaj Corp said, “Ayurveda is becoming a way of life for the present generation of highly aware consumers. Our endeavour is to connect with this audience in a differentiated manner. So we decided to restage NoMarks as a modern Ayurvedic brand. New packaging was a key element of the mix to strongly communicate this change.”

     

    Reflecting his views on the relaunch, Amer Jaleel, Chairman and Chief Creative Officer, Mullen Lintas said: “NoMarks is a very sharply positioned face brand. The relaunch brings alive the new product range, contemporary packaging and the expert promise of the brand. We’ve played with interesting modern day insight that drives the expert message in an entertaining new way.”

     

     

  • As a tribute, Lavanyam collection was brought to light celebrating the designs exclusive to the south of India

    Tanishq’s Lavanyam campaign explores South Indian traditions

    By A Correspondent

     

    Tanishq has unveiled a new film to highlight its Lavanyam collection.

     

    Speaking about this film, Deepika Tewari, AVP – Marketing, Tanishq said:“Tanishq, with each collection strives to be the National local brand of India. Again with this new stunning collection, we hope to be serving our south Indian customers better for occasion of any kind. In this film, we have attempted to capture the South Indian essence, beauty, innocence and divinity. We, at Tanishq want to celebrate the rich heritage of the culture and hence have attempted to showcase the best of South in its utmost simplicity by substantially minimising any foreign alterations. The film delightfully unveils the artistic aspect of the south culture highlighting the beautiful sense of south Indian culture.”

     

     

  • The campaign, #OnlyInSalons emphasizes on the importance of an expert when it comes to colouring hair

    Supari Studios unveils #OnlyInSalons campaign for L’Oreal Professional

    By A Correspondent

     

    Supari Studios and 22 Feet Tribal Worldwide have released a new video for L’Oreal Professional. The campaign, #OnlyInSalons emphasises on the importance of an expert when it comes to colouring hair.

     

    Said Mitali Sharma, Executive Producer, Supari Studios: “L’Oreal came to us with the brief for this project where they wanted to create a video that motivates women to go to the salon to colour their hair as opposed to doing it themselves at home. Instantly we knew that we could make a very interesting film – especially since it was going to be focused on the digital medium – and began working on a couple of ideas. After a few conversations with the client, we knew which route would work for the film. We also knew that we would be working with Twinkle Khanna so we worked towards adding quirks from her perspective in the script so that it felt more natural to her. And working with Twinkle Khanna was as fun as watching her on screen, she is awesome!”

     

    Added Akshat Gupt, Director, Supari Studios: “Today the biggest teacher is Youtube. With the penetration of the Internet knowledge sharing is at its peak and today you can do things yourself easily. Ironically enough, we often misinterpret how easy it is to do something at home. Some things are easier than others and some you just need an expert to execute. The film was based on this insight and hence we created the why do it yourself campaign. In order to use twinkle’s quirky personality we started with an interesting angle of her working out to capture the audience attention. We also used a series of fast cuts called as a hip hop montage to present a hair commercial in a unique and differentiated manner. We tried to keep it light and real in order to make the film relatable.”

     

     

  • Digital Studios will be managing the entire end-to-end content creation, distribution and brand engagement activities

    GoQuest to manage content development and distribution for Volkswagen Ameo Cup 2018

    By A Correspondent

     

    GoQuest Media Ventures has launched its digital studios unit which has kickstarted its operations with global automobile brand, Volkswagen.

     

    Said Darshan Bhatt, Director, GoQuest Digital Studios: “The Volkswagen Ameo Cup is an iconic series in itself and it gives us great joy to be able to work on it as our first project. The stakes involved are huge-It has a strong history of eight successful seasons and is probably one of the most anticipated events for motorsport enthusiasts in India. The racing events invariably generate record audience footfall of 20,000+ each year and at every venue, and the passion quotient is high. Our strategy is to therefore strengthen the existing popularity of the event through continuous fan engagement through multiple channels and utilize this popularity to reach out to newer audiences. The program incorporates psychographic, geographic and demographic valuables which presents a unique challenge for us as our very first end-to-end content creation and distribution project. We are looking forward to a great baptism through our association with the Volkswagen Ameo Cup and are extremely hopeful that our comprehensive quality work in every step of the content cycle will live up to the value of brand Volkswagen!”

     

    Commenting on the objectives of the collaboration, Sirish Vissa, Head, Volkswagen Motosport India, added: “Our main discussion with GoQuest Digital Studios hovered around the goals of reaching out to wider audiences & establish a better connect with the existing users. We have seen racing being covered in a conventional manner so far in the country, and we wanted them to take a different spin and built a different angle with a more human element. This will give the viewers who haven’t had the exposure to motorsport yet to connect with it, and brand Volkswagen, in a far more personal level.”

     

     

  • This new campaign celebrates the brand being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout

    TVS Jupiter celebrates 2.5mn sales milestone in latest brand campaign

    By A Correspondent

     

    TVS Motor Company announced a new marketing campaign for TVS Jupiter. This new marketing campaign celebrates the achievement of 2.5 million units in sales for TVS Jupiter and for being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout (2WAPEAL) Study.

     

    Commenting on the milestone, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “In a span of less than five years, TVS Jupiter has become a beloved brand with its promise of Zyada Ka Fayda delivered via superior vehicle quality, and offering Zyada in terms of comfort, convenience, mileage and space.  The scooter has been a critical driver of scooterisation across the country and this has been acknowledged by the J.D. Power 2018 study, wherein TVS Jupiter was awarded “The most appealing executive scooter”. This accolade, yet another manifestation of the unwavering faith of our 2.5 million+ customers, is a truly humbling experience. It reinforces our intent to continually deliver consumer delight so that they enjoy Zyada Ka Fayda.”

     

     

  • The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket

    Adidas & Posterscope launch campaign to celebrate 2018 Football World Cup

    By A Correspondent

     

    We’ve read about this in the past, but here’s some more info. Posterscope India has rolled out an extensive outdoor campaign for the latest edition of the FIFA World Cup 2018 that is currently being held in Russia.

     

    Said Sharad Singla, senior manager activation – Adidas India: “We wanted to create a memorable experience and live the football fever. Through the OOH campaign we wanted to push the needle and surprise the fans with something new and innovative that can be carried out throughout the World Cup.”

     

    Add Aditya Goel, assistant vice president – Posterscope (North): “As Adidas is one of the prime sponsors of FIFA World Cup 2018, Posterscope tried to bring the experience and updates of all the matches to the football lovers. The team went ahead and integrated the data and technology and showed live scores of all matches during the World Cup in real time so that the commuters can catch up with the live updates. We were glad to meet the client’s expectations and ensuring smooth execution of the campaign.”