MxMIndia

Category: PRODUCTS

  • The agency was awarded the extension after a hotly contested multi-agency pitch

    Publicis India retains creative mandate of Skoda Auto

    By A Correspondent

     

    Automobile brand Skoda Auto India has extended its partnership with its creative Agency on Record (AoR) Publicis India by another three years. The agency was awarded the extension after a hotly contested multi-agency pitch and will continue to manage the business out of its Mumbai office.

     

    As part of its mandate, it will handle all the sub-brands from Skoda including Rapid, Octavia, Superb, Kodiaq and the soon-to-be-launched Karoq.

     

    Tarun Jha

    Commenting on the partnership, Tarun Jha– Head of Marketing and Product, Skoda India said: “Skoda India is currently in a positive growth phase, and will be launching products across segments in the next few years. We were looking for a partner to help us achieve our goals and further strengthen Skoda’s equity in the Indian market. Publicis India showcased a thorough strategic and strong creative framework which was in alignment with the brand’s vision for the future. We are happy to be renewing our creative partnership with them and look forward to a great body of work in the coming years.”

     

    Paritosh-Srivastava

    Added Paritosh Srivastava, COO, Publicis Ambience: “We expected nothing less given the body of work created by us in the last three years, which has also been recognised by the global Skoda team. It was a long and tough pitch and we are thankful that the team at Skoda has entrusted us for another three years.”

     

     

  • The video has multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe

    Tonic Worldwide executes brand campaign for Nutralite

    By A Correspondent

     

    Nutralite has launched its latest campaign that breaks the clutter by introducing interactive videos by Chef Sanjeev Kapoor. It shows Kapoor inviting users to choose their ingredients and guide him on making the recipe. The video has multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe in this interactive recipe video. The same video can produce different recipes depending on the choices made

     

    Said Chetan Asher, CEO and Co-Founder, Tonic Worldwide: “The spreads category is extremely challenging with brands that have deeper pockets and are well established. The need of the hour in this campaign was to ensure not just awareness of the new range but also encourage usage by showcasing recipes which are actually chosen and made by them.”

     

    Added Sachin Dingankar, Head of Marketing at Zydus Wellness: “Many mothers love to cook, but doing that along with one of the best chefs in the country is surely a valuable experience.  Using YouTube as the prime medium, the very idea of moving forward with a recipe according to the user’s preferences is unique. Along with this, the campaign has also provided a real-time picture of Nutralite Mayo’s functionality, which further drives through the impact of this campaign.”

     

     

  • The  brand launches a campaign conceptualized by the DDB Mudra Group and Experience Commerce, to encourage ‘Yaars’ to rejoice the Good, the Bad and the Truth together

    McDowell’s urges viewers to celebrate close ties with friends, in latest ad film

    By A Correspondent

     

    McDowell’s No.1 has launched a digital campaign for Friendship Day, urging everyone to thank their ‘Yaars’ for always telling the truth and clearly differentiating between friends and ‘Yaars.’

     

    Commenting on the campaign, Amarpreet Singh, Executive Vice President & Portfolio Head, Marketing, Diageo India said: “In a world full of easy validation, it is only true friendship that can provide perspective. McDowell’s No.1 stands for such bonds and through this campaign, the brand encourages everyone to celebrate their “Yaari” on Friendship Day by sharing how much they mean to each other just like Ayushman & Raghu.”

     

    Sujay Ghosh

    Speaking on the campaign, Sujay Ghosh – Executive Vice President & Business Partner, DDB Mudra South said: “McDowell’s No.1 has always been the catalyst for celebrating bonds of brotherhood. Hence, the significance of being an integral part of Friendship day. With this campaign, the brand wanted to celebrate the virtue of honesty that is characteristic of every true ‘Yaar’. In our conversations, we realised how every time our “Yaars” have held the mirror to us, their brutal honesty has helped us grow into better human beings. In better words, Hum Achhe Kyunki Yaar Sachche. With a film featuring Ayushmann Khurana and a surprise cameo of Raghu Ram, along with retail and activation encouraging “Yaars” to be honest with each other, the campaign sparks a fresh conversation on the role of ”Yaars” and “Yaari” in our lives.”

     

     

  • The campaign will introduce viewers to the new range and inform them about the various usages through Digital, print, OOH, point-of-sale and TV

    FunFoods launches new campaign encouraging consumers to enjoy food guilt-free

    By A Correspondent

     

    Fun Foods by Dr. Oetker has launched a marketing campaign for its new range of dressings with brand ambassador Sonali Bendre and upcoming star Amyra Dastur. The 360-degree campaign will introduce viewers to the new range and inform them about the various usages through Digital, print, OOH, point-of-sale and TV.

     

    Commenting on the marketing campaign launch, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said: “As a leader in western sauces and spreads category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. We are confident that the campaign will attract new users into the category and become a catalyst to realise Fun Foods’ vision of Rs 500 crore by 2020.”

     

    Commenting on the launch, Devarshy R. Ganguly, Vice President- Marketing, Dr. Oetker India said: “We are excited to launch a 360-degree marketing campaign which attempts to connect and engage with consumers across multiple touch points like digital, TV, print, OOH and point-of-sale. The campaign is led by a new TV spot that attempts to hook consumers by showcasing lightness and taste through a playful story between Sonali and her on screen sis-in-law Amyra.”

     

    Speaking on the concept of the TVC, Raghu Bhat, Founder Director, Scarecrow M&C Saatchi added: “As consumers are constantly evolving and looking for culinary adventures, it becomes important for brands to engage with them and offer innovative ways to enjoy delicious food. We have taken key successful elements from our earlier campaigns for mayonnaise and extended it to this new campaign. It is high on appetite appeal, chemistry and also has a memorable visual idea which invites consumers to pick up the product from shelves and inspires them to add magic to everyday food.”

     

     

  • Launches a new customised health check platform ‘SRL Care’ to tackle the increasing incidences of lifestyle disease in the country

    SRL Diagnostics announces Shilpa Shetty as brand ambassador

    By A Correspondent

     

    SRL Diagnostics has rolled out a new preventive customised health-check platform under the brand name, SRL CARE. The new platform was announced in the presence of celebrity Shilpa Shetty Kundra and Arindam Haldar, CEO, SRL Diagnostics. Shilpa Shetty Kundra will be the brand ambassador for SRL Diagnostics.

     

    Speaking on the occasion, Arindam Haldar, CEO, SRL Diagnostics said: “For over 23 years, SRL’s purpose has remained focused on helping people on their path to better health in extraordinary ways.  This commitment means that we strive to bring up-to-date advances in technology along with highly trained staff and customer-centric services. However, as leaders and decision-makers we need to understand that the absence of a disease is always going to be of higher value to the society than achieving excellence in treating it. Therefore, for some time now, SRL has been working towards shifting the mindset of people from illness based diagnostics to wellness based preventive healthcare approach.”

     

     

  • The campaign aims to connect with college students

    Vodafone U targets college youth with #SortedHai campaign

    By A Correspondent

     

    Vodafone U, the digital-first engagement platform from Vodafone, has launched its marketing campaign welcoming college students to the new academic year with some exciting propositions. The campaign has social media star Mithila Palkar in a web series ‘Mithila’s SortCuts’ shareing some interesting tips to make college life #SortedHai.

     

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

     

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight, #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile savvy youth and help us engage with the college students digitally.”

     

    Talking about the insight and creative thought, Kiran Antony, ECD, Ogilvy & Mather said: The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

     

     

  • Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld

    Happy mcgarrybowen unveils ad film for Jabong’s Big Brand Sale

    By A Correspondent

     

    Jabong has launched its new marketing campaign to promote the fourth edition of its ‘Jabong Big Brand Sale’, which will end today. Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld.

     

    As part of the campaign, the agency created a 30-second television commercial set in outer space. The commercial has fashionable people floating about in zero gravity chasing an army of shooting stars. Said Gaurav Kackar, Head of Brand, Jabong: “This campaign supports our bi-annual sale property- Jabong Big Brand Sale, which is about the best of international and Indian brands available at unbelievably great discounts. Our brief was to create a Jabong world where people express their individuality and sense of fashion, eluding the pull of the real world norms. Happy mcgarrybowen creatively translated the brief into the #OutOfTheWorld campaign. All credit to the collaboration between Happy mcgarrybowen and Jabong teams along with the director’s vision to capture the brand essence in a unique way and at the same time highlight the key sale callouts and innovations.”

     

    Added Kartik Iyer, CEO of Happy mcgarrybowen: “In a typical situation, this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client, agency and director.”

     

     

  • This follows the launch of its premium lifestyle housing project, Platinum Vogue in Mumbai

    Platinum Corp. announces Kangana Ranaut as brand ambassador

    A Correspondent

     

    Platinum Corp has announced the launch of its premium lifestyle housing project, Platinum Vogue in Mumbai. Bollywood actress Kangana Ranaut has been named as the brand ambassador of the project.

     

    Said Vishal Ratanghayra, Director, Platinum Corp: “We are excited to announce the launch of Platinum Vogue, a perfect blend of fashion and lifestyle realty project for our esteemed customers. This project is located at a strategic location with seamless connectivity. The project is a blend of premium luxury lifestyle and a classy environment. We are sure that Platinum Vogue, would become one of the address of the aspiring population of Mumbai”.

     

  • Seeks to create a workspace that reflects Cleartrip's brand ethos of simplicity and elegance

    I-AM wins workspace branding mandate of Cleartrip

    By A Correspondent

     

    Cleartrip has appointed I-AM, a multi-disciplinary branding and interior design agency, to manage its integrated workspace branding mandate. The mandate includes conceptualizing and executing the branding and communication concept for the new facilities in Cleartrip’s office in Bengaluru, spread across a total built-up space of over 35,000 sq ft.

     

    Said Ashish Dhruva, VP – Marketing, Cleartrip: “Being among the cleanest and the most clutter-free of e-commerce sites, Cleartrip’s passion for usability and elegant design have made it a firm favorite with tech-savvy consumers. Our goal with internal environment branding is to create a space where our young workforce feels inspired and valued for the contribution they are making to shape the world of travel. While offering a seamless travel booking experience to our customers, we also wanted to offer an equally inspiring place to our Cleartrip tribe to work from each day. We believe that I-AM understood this vision perfectly and we are pleased to partner with the agency for this internal branding exercise.”

     

    Added Brian Pinto, Country Head, I-AM: “It is an honour to win the mandate of conceptualising and executing the Cleartrip workspace branding. Our mandate is to bring alive the values of the company while ensuring that employees are aligned to the organisation’s vision.”

     

     

  • The film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life

    Lay’s encourages people to immerse themselves in real-time experiences

    By A Correspondent

     

    Lay’s has taken its proposition of ‘The Real Flavours of Life’ a step further with a new film on Friendship Day called College Canteen + No Network = #RealFlavoursOfLife. The film serves as an encouragement for all youngsters to look up from their screens and tune into the real moments of life.

     

    Talking about the film, Dilen Gandhi, Marketing Director, Western Snacks Category, PepsiCo India, said:“Experience is the new social currency for the youth today. That’s why they are busy showcasing the experience and sometimes miss living it fully. With this film we aim to encourage people to tune out for a bit, look up from their phone screens and feel the moments they are living in. Life after all is in the little moment of happiness, togetherness and so much more that Lay’s stands for.”

     

     

  • This association aims to change the way the industry looks at branded content, by making craft and authenticity an integral part of online storytelling

    Untold and 101 India ink branded content partnership

    By A Correspondent

     

    Untold, 22feet Tribal Worldwide’s content platform, has teamed up with 101 India, a youth portal creating content aimed at urban Indian audiences. This association aims to change the way the industry looks at branded content, by making craft and authenticity an integral part of online storytelling.

     

    Speaking on the partnership, Cyrus Oshidar, Managing Director, 101 India said: “Young people today are exposed to over 500 messages from different brands. Not only are we competing with them for eyeballs, we are competing with the world wide web for time. To get our messaging to reach the right audience, it’s important that we cloak the brand in interesting content, ideally a combination of the two. With our experience of understanding and creating content for the millennials, we feel Untold is the right partner for us, where story takes precedence over branding – a strategy that’s also been their key to success with both consumer and client. We look forward to working together and creating a narrative that is entertaining and relatable.”

     

    Added Deepak Nair, CEO, 22feet Tribal Worldwide & Chief Growth Officer, DDB Mudra Group: “Untold, over the years, has curated content that is rooted in the real; creating unique brand experiences. The partnership of Untold and 101India will further leverage this depth of knowledge and specialization to create rich immersive content properties for our clients.”

     

     

  • As the CMCO, Talreja will be responsible for evolving customer centric strategies

    Shoppers Stop appoints Uma Talreja as Chief of Marketing & Customer Officer

    By A Correspondent

     

    Shoppers Stop has appointed Uma Talreja as Customer Care Associate, Chief of Marketing & Customer Officer (CMCO).

     

    Speaking about this appointment, BVM Rao, Customer Care Associate &Head HR – Shoppers Stop Limited said: “We are delighted to have seasoned marketing professional like Uma, who shares the same vision like us, and can help make informed decisions that will have positive impact on delivering delightful customer experiences”.

     

    As the CMCO, Talreja will be responsible for evolving customer centric strategies and create seamless shopping and service experience across the customer lifecycle.

     

    Said Talreja on her new mandate: “Shoppers Stop is a leader when it comes to creating experiences for customers. It has very strong customer and partner relationships that have helped the brand over decades in creating a strong position for itself. As consumers have evolved and with the changing environment, the role of marketing has transformed and am excited to see how the next era of the brand will evolve.”