TVS Tyres launches new campaign, ‘#Heavytested’

By A Correspondent

TVS Tyres announced the launch of its new campaign titled ‘#Heavytested’.

Commenting on the launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said: “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.”