MxMIndia

Category: PRODUCTS

  • To promote the exchange program, Croma has released an ad campaign that has been conceptualized and created by Tidal 7

    Croma urges customers to upgrade to a new laptop

    By A Correspondent

     

    Croma has unveiled its ‘Upgrade Life’ campaign that is conceptualised on its vision of promoting responsible consumerism.

     

    Said Ritesh Ghosal, CMO, Croma: “We realised that in today’s day and age, an evolved user loses patience with her/ his old gadget rather quickly when the device fails to keep pace with their needs. With the shortened product life cycle of gadgets, the final residual value of the product realised is also quite low. To counter this, we at Croma devised a unique exchange program wherein the customer has a chance to ‘Upgrade’ someone else’s life by donating their old functional laptop,which will then be handed over to someone who is more in needs of it. With this, we intend to ensure that everyone has an opportunity to begin their very own Digital Journey.”

     

    To promote the exchange programme, Croma has released an ad campaign that has been conceptualised and created by Tidal 7. Talking about the TVC, KC Chax, Creative Director, Tidal 7 said: “We had a simple brief of devising a campaign around ‘Upgrading Lives’. The insight to the campaign was the basic understanding of how people run out of patience when their gadgets fail to keep pace with them. When we learnt of the innovative exchange offer, we realized we had to match it with an ad film which conveyed the message without being too preachy about it. Thus out of this simple insight was born an interesting and engaging TVC.”

     

     

  • Carat is the incumbent agency

    Span Communications bags media mandate for UIDAI

    By A Correspondent

     

    In an effort to emphasise the benefits and importance of Aadhaar Card, UIDAI is undertaking a major TV campaign. In the wake of a multi-agency RFP and pitch, Span Communications, won the media mandate for the campaign. Carat is the incumbent agency.

     

    Talking about the win, Naresh Kheterpal, CEO, Span Communications said: “Winning the campaign is a testimony to the confidence that the client has placed in us.  Also, being on board with a brand like Aadhaar uplifts our spirits and further adds tempo to a great year where we have won significant businesses and consolidated operations.”

     

     

  • The underlying credo for the campaign is Empowering Human Ambition

    Muthoot evangelises ‘Blue Soch’ via its campaign with Vidya Balan

    By A Correspondent

     

    The Muthoot Pappachan Group, aka Blue Muthoot, has launched its new campaign #KahaaniBlueSochki with brand ambassador Vidya Balan. The key message that the campaign aims to drive is that the Muthoot Pappachan Group supports people with the Blue Soch and thus, empowers human ambition.

     

    The films have been conceptualised by L&K Saatchi and Saatchi. Said Anil S Nair, CEO and Managing Partner of L&K Saatchi and Saatchi: “Unlike most financial services brands, who want to project themselves as the messiah of the underprivileged, Muthoot Pappachan Group respects the spirit and determination of the customers in their pursuit of success against all odds. The communication focuses on this belief that their customers are determined people with bigger dreams and we are happy to partner them in that journey. Interestingly, all the four TV scripts are inspired by true Muthoot Pappachan Group Customers’ stories, which is what makes it so endearing and our job so meaningful.”

     

    Added Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group:: “By offering easily accessible & simple financial products & services to people who are not so well-off, but have the grit and gumption to achieve their aspirations, Muthoot Blue acts as a catalyst to their Blue Soch. Helping them to rise above their circumstances and build a brightertomorrow for themselves. To talk to this audience, we found the perfect match in Vidya Balan. The national award-winning actor is a well-known humanitarian who has a genuine interest in driving societal change and has time and again demonstrated the same.”The films have been directed by Nikhil Rao of Jamic Films.

     

     

  • A 360 degree marketing campaign featuring Akshay Kumar has gone live recently

    Sun Pharma signs Akshay Kumar as Revital H brand ambassador

    By A Correspondent

     

    Sun Pharma Consumer Healthcare announced that it has signed actor Akshay Kumar as the new brand ambassador of Revital H.

     

    Commenting on the development, Kal Sundaram, CEO – India, Emerging Markets and Consumer Healthcare said: “In Akshay Kumar, we have found a perfect ambassador who is not only physically fit but also exudes great energy at all times – attributes that define Revital H at its core. Many people have found a holistic good health partner in Revital H as it provides that extra energy and stamina required throughout the day.”

     

    The campaign includes TV, print, social, out-of-home and on-ground consumer initiatives.

     

    Added Madhu Noorani, Creative President, Lowe Lintas: “Akshay Kumar is one of the fittest, most high energy actors, known for his high energy and action stunts, and that led us to the campaign idea of “Sabki battery rahegi full.” It is a simple on-the-street expression that says it all… everything needs a recharge or a top up to keep going… it’s simple for consumers to understand and relate to. The TVC literally wrote itself. A simple and engaging film where we see Akshay Kumar the actor full of energy, doing what he does best – a high energy high action stunt sequence – shown in an actual working atmosphere with his other fellow actors and crew struggling to cope up with his energy level.”

     

     

  • With #BagTheBall, Skybags aims at engaging with everyone across the country

    Skybags gets in the football mood with #BagTheBall contest

    By A Correspondent

     

    Skybags has launched adigital challenge titled #BagtheBall. Speaking about the campaign, Sudip Ghose, CEO, VIP Industries said:“#BagtheBall challenges people’s creativity and encourages everyone regardless of age and gender to show off their football moves. As a brand, we are always looking at ways to innovate and to offer something unique, which truly resonates with our audience. The idea is to reach out to and engage with all especially the youth. It is seeing tremendous response with entries coming from all across India. Whether one is a fan of the game or not this challenge is for everyone.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.

     

    Said Paritosh Wali, COO, ITC Foods- Confections: “At ITC, our endeavour has always been to provide innovative, delightful and superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Commenting on the campaign, Nitin Karkare, Chief Executive Officer, FCB India added: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • The mandate was awarded following a multi- agency pitch

    FCB Ulka awarded integrated mandate for Tata AIA Life

    By A Correspondent

     

    FCB Ulka has announced the bagging of the integrated creative mandate of Tata AIA Life Insurance to its portfolio.

     

    Speaking on the occasion, Rishi Srivastava, Head Proprietary channel and Marketing  – Tata AIA Life Insurance said: “We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB Ulka has the maturity and relevant experience to help us take our communication to the next level.”

     

    Kulvinder Ahluwalia

    Commenting on the win, Kulvinder Ahluwalia – President – Mumbai, FCB Ulka, said: “We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are Never Finished. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more Never Finished ideas in times to come.”

     

    Keegan Pinto

    Added Keegan Pinto - Creative Head – FCB Ulka (West) and National Creative Director: ‘’We are extremely excited to welcome Tata AIA Life to the family. This journey began on a high note with the #LoveUnconditionally campaign months ago, a campaign that I believe took a leap forward from conventional insurance advertising. Now, we have the opportunity to work with Tata AIA Life to create a brand that pushes the envelope in the world of insurance advertising and I couldn’t be more kicked. ‘’

     

     

  • Ventures into the Wires and Cables segment

    Syskaropes in Amitabh Bachchan as brand ambassador

    By A Correspondent

     

    Syska Group has entered the wires and cables segment in India and has roped in actor Amitabh Bachchan as brand ambassador for this business with campaigns to kickstart on television screens very soon.

     

    Said Rajesh Uttamchandani, Director, Syska Group: “We can see exponential opportunities for Wires & Cables business in India. The household wire segment is a 12,000-crore market and the segment is expected to boom with growing demand for power and light. This is further fueled by low penetration of organised players in the Indian market. We at Syska, are committed to bring to India world class wires and cables that can cater to the masses. We will continue to contribute towards the make in India initiative of the government and are proud to generate employment under Skill India initiative.”

     

     

  • ‘Safe Hai’ offers a slice of life portrayal of an Indian and American family gearing up for a wedding, purchasing gifts with PayPal; all in a safe and secure manner

    PayPal re-enforces commitment to India via latest marketing campaign

    By A Correspondent

     

    PayPal has unveiled its first marketing campaign in India – Safe Hai – emphasising the company’s commitment towards securing digital transactions. The campaign highlights PayPal’s focus on risk and security and backed by insights that security is a key priority for Indian consumers.

     

    Speaking about the campaign, Jayant Desai, Head of Marketing, at PayPal India said: “We are excited to launch our first marketing campaign in India. Pay Pal stands behind your money and lets you make payments within India and across the world with one account. Consumers and merchants want to feel the excitement of being part of a global economy. We want them to know that PayPal takes steps to ensure the safety of their financial data from being compromised while making online payments. Our campaign that has both traditional and digital legs to it and aims to drive comprehension amongst consumers and merchants how PayPal the Safer, easier way to pay. Safe Hai”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer of the creative agency:”The India launch for global online payments giant PayPal has been an exciting journey for us. Worldwide, PayPal is synonymous with safety and our campaign too is pegged on the promise of ‘Safe hai’. Rajit Kapur is the anxious Indian father forever worried about making online transactions. The campaign shows how, with a little help from his family, he makes PayPal the secure go-to option for all their online payment needs. Here’s to more Indians discovering safe and sound online transactions with the world-leader in the category.”

     

     

  • The ‘My City, My Pride’ campaign with KPMG as knowledge partners will measure cities on 5 key pillars – Healthcare, Infrastructure, Education, Safety and Economy through public participation

    Jagran.com launches campaign to measure City Liveability Index

    By A Correspondent

     

    Jagran.com has launched a new citizen connect initiative – My City, My Pride – to measure and drive development of cities through public participation. The key objective of the campaign is to produce data-driven insights that will help raise citizen awareness and generate ideas of change through collaboration leading to an actionable plan for development of cities.

     

    During the first stage, the programme will invite citizens to score their respective cities across five fundamental pillars – health, infrastructure, economy, education and safety. These scores will be analysed by knowledge partners – KPMG and ICFJ, along with Jagran’s editorial teams. Towards the end of this stage, a City Liveability Survey Report will be published in partnership with KPMG.

     

    Commenting on the launch of the new campaign, Apurva Purohit, President – Jagran Prakashan Ltd. Said: “Being cognisant of our responsibility to be enablers of change, with this initiative we aim to provide robust data driven insights and help solve civic problems at a local level. The idea is to encourage city development in an interactive way through public participation – since no one knows a city better than its citizens. We hope that this platform will act as a catalyst for change by bringing together citizens and administrators, thereby forming communities that identify core issues and develop solutions for a better city”

     

    Added Bharat Gupta, CEO, Jagran New Media: “As a media organisation, we are the voice of the people, and so we want to provide them a platform where they raise their concerns and we can find a solution to their problems in a collaborative way. My City, My Pride is one such initiative from Jagran New Media, where we are engaging users using online and offline mediums and enable action through user participation.”

     

     

  • The matchmaking service has launched a new TV commercial starring actor Madhavan

    Madhavan chosen as face for Elite Matrimony

    By A Correspondent

     

    Matchmaking service Elite Matrimony has launched a new TV commercial starring actor Madhavan.

     

    Said Murugavel Janakiraman, CEO – Matrimony.com: “The elite have a unique challenge of finding a “personal and lifestyle match” that fits their aspirations and stature. Businessmen, celebrities and entrepreneurs succeed professionally because they’re experts in their area and likewise Elite Matrimony is a matchmaking expert offering wider choices and better matches for the rich and the affluent. Actor Madhavan known for his unique portrayal in cinema, elegance and pan India appeal was a perfect fit for us to showcase the exclusive Elite Matrimony matchmaking service.”

     

    Added Roshni Chandran, Director, Primary Colours Creative agency: “We looked at the challenges faced by affluent parents in finding a match for their daughter or son and scripted a story around it. In collaboration with the client, who chose actor Madhavan, we took a direct approach of recommendation of the service by the celebrity.”

     

     

  • Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets

    Lenovo appoints Publicis Media as its global media agency

    By A Correspondent

     

    Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.

     

    Said Matt Bereda, VP of Marketing at Lenovo: “We are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.”

     

    Mayoori Kango

    Said Mayoori Kango, Managing Director at Performics. Resultrix India:  “We are very happy to expand our two-year local digital relationship with Lenovo PC division to now a larger all media mandate across whole of Lenovo and Motorola through this global win. Their culture of innovation is a perfect fit for us, and we are excited to use our strategic capabilities to uncover new insights on their audience that deliver growth.” In India, the bespoke client unit Lenovo One Media will be led by Love Guglani.