MxMIndia

Category: PRODUCTS

  • It aims to create awareness around the importance of having a germ-free kitchen

    Lizol takes India on a journey to a germ-free kitchen

    By A Correspondent

     

    Lizol, from the house of RB, has announced the launch of ‘Lizol Kitchen Healthy Kitchen.’ campaign with Chef Vikas Khannaas the face for the initiative.

     

    Said Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home: “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100% of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households.”

     

     

  • To establish protein relevance for better muscle health among Indians

    #ProtinexForMuscleHealth: Protinex Launches New Campaign

    By A Correspondent

     

    Protinex, from Danone India has launched its new campaign #ProtinexForMuscleHealth. The TVC has been made by Circus Elephant Agency.

     

    Commenting on the campaign launch, Himanshu Bakshi, Director- Marketing, Danone India said: “We are elated to reveal our new TVC which reiterates the importance of Protein in muscle health.   We truly believe that Muscle Health is a big health agenda that Indians need to focus on. This is where our latest campaign comes in. With a mission to bring health through food, our TVC aims to make Indians more aware about their muscle health by maintaining their daily Protein intake.”

     

     

  • Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’

    Horlicks unveils Phase 2 of ‘Badne ki bhookh’ campaign

    By A Correspondent

     

    Horlicks launched its ‘Badne ki Bhookh’ credo in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks revokes the passion by looking closely at what makes these kids go after so many things, with great ease. Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’.

     

    The campaign, created by FCB Ulka, features young children who are constantly pushing limits and challenging themselves in different fields driven by their hunger for growth. The campaign aims to create awareness about nutrient absorption.

     

    Talking about the campaign, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Through this campaign we are recognising the hunger in children to go beyond and support them with quality nutrition. The new campaign is aimed to strengthen our connection with children and also educate parents on the importance of nutrient absorption for proper growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s hunger to grow.”

     

    Added Debarpita Banerjee, President, FCB Ulka, North & East: “This campaign marries a beautiful consumer insight with a very interesting product truth. Childhood is an age of exploration. They discover new passions almost as regularly as the change of season.Horlicks recognises this ‘sab karne ki bhookh’ and believes this kind of hunger to grow should get the right nutrition.”

     

     

  • To celebrate the occasion, Adda52 is launching ‘Gaylestorm’ – a money storm tournament with prizes worth INR 50 Lac for poker enthusiasts in India

    Chris Gayle comes on board Adda52 as a brand ambassador

    By A Correspondent

     

    West Indian cricketer Chris Gayle has joined hands with Adda52 to become its brand ambassador.

     

    Speaking about this association, Mohit Agarwal, Co founder, Adda52 said: “We are excited to have Chris as our brand ambassador as this will go a long way in improving the awareness of our brand and the game overall. Moreover, this will also help the people relate more with poker and re-emphasise the fact that Poker is a skill-based game which offers fun and thrill at the same time. We are the poker pioneers in India and look forward to many more users on Adda52’s award winning platform.”

     

     

  • Partners with JSW Sports’ High Performance Training Centre to identify and support promising sporting talent from India’s heartland

    Ola pushes for grassroots sporting talent via #RoadToGold

    By A Correspondent

     

    Ola has launched a nationwide crowdfunding campaign to develop grassroots sporting talent - #RoadToGold. The campaign aims to support India’s collective dream to increase the chances of winning Gold medals at major global sporting events.

     

    Speaking on this initiative, Pallav Singh, Senior Vice President, Ola said: “We are proud to introduce #RoadToGold, a nationwide initiative towards supporting exceptional sporting talent in the country. The right encouragement complements sports professionals’ immense talent to win accolades at a global stage and together with a small contribution of INR 1, we can strengthen India’s chances of winning Gold medals globally.” He further added “We are glad to partner with JSW Sports and Excel entertainment who have been staunch supporters of sports in India through infrastructure and entertainment. Together, we share the dream to identify high calibre talent and turn them into medal winning performers.”

     

    Added Mustafa Ghouse, CEO, JSW Sports: “At JSW Sports, we have supported talented Indian sportspersons over the past few years and have seen the kind of impact that proper training and facilities can have on performances. Through our institute, we are attempting to take this initiative even wider by providing young talent across India access to world class infrastructure and sports science to help them realise their potential. We are proud to partner with a company like Ola to foster sporting talent and spearhead a generation of exceptional sportspersons.”

     

     

  • The video has received over 11.7 million views and asks a poignant yet relevant question

    Sunfeast Farmlite says #LetsTakeCare of mothers, in latest campaign

    By A Correspondent

     

    Sunfeast Farmlite biscuits has launched its digital film, #LetsTakeCare that talks about the sacrifices a mother makes which take a toll on her health.

     

    Said Paritosh Wali, COO, ITC Foods- Confectionary: “As a brand, Sunfeast Farmlite has always been part of consumer’s healthier lifestyle by providing differentiated and superior offerings made with healthy ingredients. With this online film, Sunfeast Farmlite aspires to promote a healthier lifestyle for the care-givers and the nurturers of our families – our mothers. #LetsTakeCare is driven by this objective and talks to the kid in each one of us to help our mothers lead a healthier lifestyle. Even if few of us are able to nudge our mothers to a healthier lifestyle, this campaign will be truly successful.”

     

    Added Nitin Kankare, CEO, FCB Ulka: “The video portrays how while growing up; our mothers have always been our heroes and inspiration. Their exceptional multi-tasking abilities and deep affection have left us secure, cradled in their love. As we slowly grow up, sheltered in her love, we ask ourselves – ‘Why and when did our heroic mothers stop taking care of themselves?’ Sunfeast Farmlite tried to answer this question through a heartwarming social experiment by taking them back to school and asking us to take the pledge #LetsTakeCare for our sacrificing mothers.”

     

     

  • The agency won the account following a multi-agency pitch

    Eureka Forbes appoints Taproot Dentsu as its creative agency

    By A Correspondent

     

    Eureka Forbes has roped in Taproot Dentsu to handle its creative duties. The agency won the account following a multi-agency pitch.

     

    Under this new partnership, Taproot Dentsu  will now be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions. With Taproot Dentsu on board, Eureka Forbes plans to further fortify its position as category leaders.

     

    Said Marzin R Shroff, MD and CEO at Eureka Forbes: “Taproot Dentsu’s creative ideas and holistic approach resonates with our ideology and strategy. We are confident that the agency’s understanding of our business and categories will help us in making our brands more engaging, intriguing and relevant to all our stakeholders. We wish the team success and look forward to an exciting journey together. I would also like to acknowledge the contribution of Triton Communications that has helped us create and build our iconic brands over the last three decades.”

     

    Added Umesh Shrikhande, CEO – Taproot Dentsu: “Aquaguard from Eureka Forbes is a brand that has been a leader and pioneer in the water purification space. For most Indian consumers, the name is synonymous with the category. The work they have done spanning visionary R&D, specialist selling and social initiatives is staggering. It is our privilege to get this opportunity to help the brand strengthen its leadership position. Equally, we are excited to work on their other important brands like Euroclean Vacuum Cleaners, Aeroguard Air Purifiers and EuroVigil Security Solutions, which are leaders in their own right.”

     

    Said Santosh Padhi, Co-founder and Chief Creative Officer – Taproot Dentsu: “It is always challenging to create sharp and memorable communication for a rational/scientific category. More so when you are dealing with a respected leader brand like Aquaguard. We will pull out all stops to make sure that we create winning communication that’s differentiated.”

     

     

  • The deal will see him feature in brand campaigns and promote the latest product lines across performance and sportstyle categories

    ​KL Rahul signs 3-year contract with Puma

    By A Correspondent

     

    KL Rahul

    Sportswear brand Puma has chosen to partner Indian cricketer KL Rahul. Puma announced a three-year association with the cricketer which will see him feature in brand campaigns and promote the latest product lines across performance and sportstyle categories.

     

    Commenting on the association, Abhishek Ganguly, MD, Puma India, said: “Rahul is a world class athlete who inspires today’s youth with his performance and style.  He is a perfect fit for the brand due to his exceptional performance on field, effortless style off field and his penchant for fitness. His personality is in total sync with PUMA’s brand ethos and we are very happy to associate with him and kicking off this exciting partnership together.”

     

     

  • Along with TV other media which will carry this message include digital, radio, outdoor and retail

    The Womb presents good side of oil in work for Sunny Oil

    By A Correspondent

     

    The Womb’s launch campaign for Sunny Oil has been launched with focus on the critical role that oil plays in building children’s immunity.

     

    Commenting on the campaign, Prashant Sarwade – Head of Marketing, Frigorifico Allana said: “We at Sunny, believe that right nourishment for children from an early age is critical for their healthy future. Sunny Oil enables the modern day mothers to provide their children a balanced proportion of nutritive elements, thereby preparing them to face the environmental hardships. The benefit of ‘Fight-O-Mins’ that the oil offers helps in lending credibility to the Sunny promise.”

     

    Added Navin Talreja – Founding Partner, The Womb on the campaign: “The opportunity in the category is immense, as for decades there hasn’t been edible oil related ‘new news’. ‘Har Niwala Andar Se Tough banane Wala’ targets the progressive homemaker looking to give the best protection to her child and this delivered through oil, something which a child consumes three times a day is refreshingly new news for mothers.”

     

     

  • Soho Square sticks to the brand’s popular emotional story-telling space but with a very refreshing take

    Soho Square unveils debut film for Havells Wires

    By A Correspondent

     

    Havells is out with its latest campaign for its heat-resistant and flame retardant wires. Taking forward the product attribute of ‘wires that don’t catch fire’, Soho Square sticks to the brand’s popular emotional story-telling space but with a very refreshing take.The film has been directed by Amit Sharma of Chrome Pictures and shot in Himachal Pradesh.

     

    Speaking about the film, Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: “In our first Havells ad, wires that don’t catch fire prevent a young heart from getting hurt. A memorable film for a memorable brand.”

     

    Added Sumanto Chattopadhyay, Chairman & CCO, Soho Square: “It is a challenge and a pleasure to work on an iconic brand with a history of memorable advertising. We believe that this latest refresh of the Havells wires campaign has the right ingredients to catch on with consumers.”

     

    Said Amit Tiwari, Vice President, Marketing, Havells India Ltd: “Havells has been an image and market leader in the wire category business, and communication has been integral to the brand. Havells Wires that don’t catch fire has been an iconic campaign over the years. This year the task was to take it further and strengthen our positioning. We have always chosen emotional stories to convey our message and this time too we were looking for a story that is universal.”

     

     

  • The initiative stems from the success of its last year’s Real Heroes campaign

    Abbott helps to simplify diabetes with ‘Real Heroes 2.0’ campaign

    By A Correspondent

     

    Abbott has unveiled its latest campaign in India focusing on how people are living a full life with diabetes, thanks to modern healthcare. The initiative stems from the success of its last year’s Real Heroes campaign. The objective of the campaign this year is to help inspire people through positive conversations to live their best lives, despite the challenges they may face after being diagnosed with diabetes.

     

    Commenting on the campaign, Vivek Mohan, Divisional Vice President, Corporate Global Marketing, Abbott said: “Everyday around the world, Abbott helps people live their best lives with our life changing technology. This film shows inspiring people not letting diabetes stop them from having amazing experiences. The campaign aims to remove the stigma associated with having diabetes, and provides those diagnosed with it with knowledge that can help them overcome challenges they may face, and unlock all that life has to offer.”

     

     

  • Sanjeev joins in from Publicis where he was the Senior Vice President

    Aspire Cerebro appoints Sanjeev Chopra as CEO of its India business

    By A Correspondent

     

    Aspire Cerebro, a leading independent healthcare brand strategy and creative agency, has announced the appointment of Sanjeev Chopra as its Chief Executive Officer.

     

    Chopra joins Aspire Cerebro from Publicis Communications where he was a Senior Vice President and had a decade long stint.

     

    Said Amit Bhagchandani, Founder and Mentor, Aspire Cerebro: “I am excited to have Sanjeev to take on the responsibility of fulfilling the expectations of our clients in Healthcare Advertising. This is not an easy job and I thank him for taking this on as this gives Rajeev and me, some room to think what’s next for our clients and our committed team in global markets. Sanjeev will bring in broader advertising experience which adds up to current understanding of our healthcare landscape.’