Mcnroe, owner of brands Wild Stone and Secret Temptation, launched its latest campaign for Wild Stone Code conceptualised by Soho Square.
“Men have always fought over precious metals. The Precious Metal Collection from Wild Stone Code, is yet another great reason for them to start a new fight,†said Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather.
Speaking on the film, Sanjay Srivastava, Chief Business Officer, Mcnroe Consumer Products said, “Code has always had a strong consumer preference for its fragrances. This is an attempt to strengthen and leverage the consumer acceptance to build a larger franchise.â€
Bharti Airtel rolled out a new campaign claiming to be India’s fastest mobile network. The campaignhas been conceived by Taproot Dentsu.The new campaign takes a fresh approach with a bold and direct theme – “Sab Kuch Try Karo, Fir SahiChunoâ€.
Said Rajiv Mathrani, Chief Brand & Online Officer, Bharti Airtel: “This campaign aims to build an open and honest conversation with customers and re-affirm Airtel’s confidence in its network. During our consumer work, we discovered that several customers who had moved from Airtel to other networks are now coming back as they were convinced that Airtel is the best. This is a powerful insight. And the strength of Airtel’s network has been consistently recognised by the world’s leading speedtest app. This is also a reflection of the massive investments in new technology and advanced networks we have made over the past couple of years.â€
Added Agnello Dias, Co-founder and CCO of Taproot Dentsu: “The idea was to communicate Airtel’s confident belief that if one were to actually test all the network services, Airtel would come out best. When India’s largest telecom network steps out and actually puts itself up for scrutiny by confidently encouraging all users to go out and test every other network before choosing the right one, it is a big bold step that asserts the brand’s confidence in its delivery.
Discount broking startupSamcoSecurities has launched an ad campaign -‘Ab Sab Kuch Ho Sakta Hai’ – to announce StockNote, a platform that “empowers investors to make the right decisions by simplifying trading and content consumptionâ€.
To support this endeavour, the company has launched a series of four films conceptualised by Triton Communications. Said Chirag Joshi, Head of Marketing at SAMCO Securities: “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at Samco Securities, believe that a campaign must be able to engage with a consumer through simplereal life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”
Added Ali Merchant, Founder Director of Triton Communications: “Samco Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand buildingâ€
Added Ullas Chopra, National Creative Director at Triton: “Our task was to communicate the amazing nature of Stock Note’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.â€
Eureka Forbes has announced Wavemaker as its media partner in India. The GroupM agency will manage the entire media portfolio for Eureka Forbes.
Speaking about the win, Kartik Sharma, Managing Director – Wavemaker, South Asia said: “It’s a great honour to work with such a prestigious brand. We are grateful to Eureka Forbes for selecting us as their media partners. Our focus has always been towards driving client’s business objectives. With our expertise in marketing communications backed by our global operating system Rapid Growth Planning, we are confident of achieving these objectives for our brand partners.â€
Commenting on this, Shashank Sinha, AVP and Head – Marketing Eureka Forbes said: “After carefully evaluating various agencies that suit our requirement technically and culturally, we decided to appoint Wavemaker, who have earlier been our digital partners; to now look after consolidated media planning and buying for even the traditional media. We believe that this will provide us with better planning efficiencies, buying leverage, data analytics and insights. This consolidation of media and consumer behavior will help us raise our game in these extremely competitive times. We wish the team at Wavemaker success and are thankful to Triton Communications who have managed our media portfolio until now.â€
Havmor Ice Cream’s ad campaigns executed by media agency MediaCom, have resulted in significant growth for the brand pan-India,notes a communique.
During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight. Digital mobile advertising, print ads and OOH in regional markets were also a big chunk of MediaCom’s strategy, which helped the brand gain consumer loyalty.
Speaking on the strong partnership, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream, said: “We continue to have a long-standing association with MediaCom. The team has helped us deliver successful marketing campaigns over the last two years which has helped the brand grow exponentially. They have partnered throughout by providing strategic input and executing them unequivocally. We plan to continue with high impact marketing plans to in the near future as well and a long-lasting partnership with MediaCom.â€
Ujjivan Small Finance Bank unveiled its debut brand campaign recently. The campaign, created by DDB Mudra, attempts to strategically position Ujjivan Small Finance Bank (SFB) as a bank of choice among the target consumer segments using its key service propositions of Doorstep Account Opening, Paperless Banking and Special Service Envelope for Senior Citizens, notes a communique.
Commenting on the campaign, Vijay Balakrishnan, Chief Marketing Officer said, “We are pleased to unveil the thematic TVC today starting with two of our key markets: Karnataka and West Bengal. In the coming weeks, the television commercials’ outreach will be extended nationally thereby reaching our over 3.8 million customers across 24 States in India. Over the next few months, the campaign will leverage a multimedia approach with extensions in print, cinema, outdoor and digital.â€
Tonic Worldwide has appointed Suraj Nambiar as Managing Partner and media head in India. Nambiar will be leading the agency’s operations in South along with driving the National Media division, based out of their Bangalore office.
Suraj Nambiar
Prior to Tonic, Nambiar was at Wavemaker, where he was responsible for day-to-day operations of the digital division and managing key client relationships. He has worked with brands across many industries such as Tata Tea Global Beverages, Myntra, Arvind Brands, Enamor, Toyota, Amazon, Puma, Tanishq, 3M, Titan Industries, Mercedes Benz, DHL, Colgate, Nivea, Accenture, Kingfisher, Samsung, Make My Trip, Yahoo, Sony and Canon.
Commenting on the appointment, Chetan Asher, Founder & CEO, Tonic Worldwide, said: “We are delighted to have Suraj on board with us. His vast experience of working across different ecosystems and his agency acumen would bring in better efficiency and increased creativity on the table. He also brings in the right kind of dynamism, an astute business sense and the ability to connect well with clients to drive the next phase of growth for our agency, especially in the Southern market.â€
Talking about his new assignment, Nambiar, said: “It’s exciting to work with such a dynamic team across creative, technology and media, layered with strong consumer data and insights. I look forward to being a part of this wonderful people-centric leadership team. Keeping in mind the ever-changing digital ecosystem I believe Tonic Worldwide is poised to deliver in a manner that more than exceeds our client’s expectations, lifting them towards the next level of excellence.”
Fruitbowl Digital has acquired digital and social duties of the Society Tea from the Hasmukhrai & Co consortium. The account was acquired by Fruitbowl Digital following a multi-agency pitch.
Commenting on the win, Dedeepya Reddy, Co-Founder, Fruitbowl Digital, said: “Tea is the life and soul of every creative agency and my team runs on a minimum of three cups a day. Being associated with one of the biggest names in the business, has thus been incredibly exciting. A day in every Indian household begins with the aroma of a beautiful pot of tea and almost any situation calls for a cup. It is this connect the Indian society has with tea that we wish to extend through the digital space. Keeping the consumer at the centerof it all, just as Society Tea has done through the years, the challenge for us now is to humanize the brand and have their social media pages reflect who they are.”
Said Karan Shah, Director – Business Development, Society Tea: “Today’s audience is a tough cookie to crack; not everything is talked about or remembered. Engaging content only works if you’ve created a strong consumer connect. Fruitbowl has shown that they can work in these grey areas and give us the ‘different’ we are looking for. The aim now is to be digitally as impactful as the brand has been in this incredible country over the years.â€
Vodafone is back with another ZooZoo campaign in the summer of 2018.
Said Siddharth Banerjee – Executive Vice President – Marketing, Vodafone India: “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our Happy to Help philosophy for the 2018 Digital Customer to “Happy to Help… IN A CLICKâ€.
Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar… they are quick, agile and efficient… much like our service experience, enabled by the digital transformation initiatives at Vodafone India.â€
Center Fruit has launched its latest film that is based on the insight that all of us have unavoidable moments of boredom in our life, and a little uplift in mood in such moments can make the task enjoyable. The ad has been conceptualised by Ogilvy Mumbai.
Commenting on the new campaign, Rohit Kapoor, Marketing Director, Perfetti Van Melle India said: “Center Fruit has always been about a great fruity taste. For the new campaign, we worked with consumers to understand their consumption experience and what Center Fruit does for them. The flavourful splash is core to the consumption experience. This is the insight which the new campaign captures – the tasty splash is a real mood uplifter. With this, the brand moves from the memorable kaisijeeblaplapyee to a new tagline Mood Ting Tong, which resonates strongly with consumersâ€.
Commenting on the campaign, Anurag Agnihotri, ECD, Ogilvy Mumbai: “Center Fruit has always been an absolute delight to work on. After years of amazing work on kaisijeeblaplapyee, we felt it was a good time to explore something new, still keeping the taste promise integral to the film. The basic promise is “mood enhancement†and we decided to build on this simple promise and came up with “mood ting tongâ€. This is the first TV commercial of what will be yet another series of crazy funny stories”.
Fresh Look, from the house of Novartis, has signed Bollywood actor Disha Patani as its brand ambassador.
Said Panchali Upadhaya, Alcon Division Care, Business Unit Head: “We all love Disha’s delightfully fresh sense of style. These colour contact lenses are Disha’s choice because they add glamour and charm to her naturally effervescent personality. She loves the ease with which FreshLook can rev up her style quotient.â€
Jabong has launched a thematic brand film on its digital platforms.
Said Gaurav Kackar, Head – Brand Marketing, Jabong: ‘The idea behind the film is to celebrate self-expression from a wide choice of the freshest collection, which is now live on Jabong. Music has been a high point in our films and with this too the effort is to take it a notch higher. The fusion background score along with earthy lyrics mirrors the visuals of the film which has a contrast of great fashion set against a rustic backdrop.â€
