MxMIndia

Category: PRODUCTS

  • New ad campaign aims at first-time users by providing 'pay at hotel' and 'Best Price Guarantee' features

    MakeMyTrip unveils new campaign to encourage hotel booking online

     

     

    MakeMyTrip has launched its new campaign with brand ambassadors Ranveer Singh and Alia Bhatt.

     

    Speaking at the launch, Rajesh Magow, Co-Founder and CEO-India, MakeMyTrip, said: “As India’s leading online travel company, we are doubling down on growth in the deeply fragmented hotels segment by highlighting the benefits of online hotel booking to consumers. India is in a sweet spot in terms of internet growth, as more and more people are accessing internet fuelled by low data prices and smartphone user growth. Our new campaign highlights our overall business strategy to accelerate the conversion from offline to online hotel bookings.”

     

    Commenting on the new TVC, Saujanya Shrivastava, Group CMO, MakeMyTrip added: “MakeMytrip has been consistently focusing on the category expansion in the Online Hotels space by bringing down the entry barrier for travellers. Our new campaign provides yet another compelling reason to book Hotels online.  The intent is to a dispel long held belief amongst offline Hotel users that they often get the best deals through ‘offline’ negotiations and ‘jugaad’. The best price guarantee is one such powerful evidence of the myriad benefits of booking hotels online”.

     

    Talking about the campaign, Hemant Misra of Publicis Capital said: “This summer we are launching the next phase of MMT campaign – Best Price Guarantee and Pay at Hotel. Our communication journey that began in the summer of 2016 has grown into a remarkable movement. Our core strategy was focused on the interaction between the old and the new way of travelling. It is a one-to-one interaction between our protagonists which is made entertaining and engaging by Alia and Ranveer’s performance.”

     

     

  • Raymond reimagines the versatility of black with the most unlikely spokesperson

    Raymond launches new film to introduce its All-Black Collection

    By A Correspondent

     

    Raymond Limited has introduced a new film titled ‘It All Begins with Black’ to showcase its ‘All Black Collection’. The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months.

     

    Speaking about the campaign Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Over ages, black has been a classic fashion favourite. A staple fabric and a part of every discerning gentleman’s wardrobe. Black beautifully complements every persona depicting elegance, a sense of sophistication. At Raymond through our new Black campaign, our endeavour has been to engage with the consumers through an authentic and honest narrative – weaving a special connect through the versatile collection which is more than just a colour and more than how the world perceives the colour black.”.”

     

    Added Sandipan Bhattacharyya, Chief Creative Officer, Grey group:, “It is this realisation that the film is a visually impaired person’s interpretation of black – that makes it go beyond the domain of fictitious, glorified fashion and into a real journey inside the narrator’s mind. Only a brand like Raymond can bravely embrace authenticity and seamlessly mash it up with fashion.”

     

    A complete 360-degree marketing campaign which includes digital, in-store visual merchandising, outdoor, television and cinema promotion is being executed for the Raymond All Black campaign.

     

     

  • The tagline ‘PranJaaye Par Pulse Na Jaaye’ establishes the magnetic appeal of Pulse candy

    DS Group rolls out second film for Pulse candy

    By A Correspondent

     

    Pass Pass Pulse has rolled out its second TV commercial. The TVC has been conceptualised by J. Walter Thompson.

     

    Speaking on the brand, Shashank Surana, VP, New Product Development, DS Group said:“Pass Pass Pulse has redefined the hard boiled candy space and it is our constant endeavour to strengthen the consumer base by increased product offerings and focused customer interface. This new TVC highlights the love that consumers have for Pulse candy and the temptation they offer or forego to get one. Through this high decibel campaign we intend to extend our consumer connect and also show gratitude to our customers, who made Pass Pass Pulse a roaring success; by offering a Paytm cashback scheme.’’

     

    Added Shujoy Dutta, Vice President & Executive Planning Director, J. Walter Thompson:“Our first commercial on Praanjaaye par Pulse najaye established the irrational love for Pulse. With the second ad we had to take the narrative further, into newer, masaledar, less life-threatening situations while keeping the quirky, craze for the brand alive.”

     

     

  • The film takes the crunchiness factor of the product in a humorous way

    FCB Ulka uses humour for Candyman Crunchy

    By A Correspondent

     

    ITC Foods has launched its new campaign for Candyman Crunchy. The campaign has been crafted and conceptualised by FCB Ulka.

     

    Speaking about the campaign, Romit Nair, Creative Head, FCB Ulka -Bangalore, said: “Our latest commercial for Candman Crunchy focuses on the “Fun-breakable” attribute of the candy. We are super excited about this campaign. Sometimes it’s important for everything to fall into place for a good piece of creative to take shape. That’s exactly what happened with this project. The production house/director, the FCB Ulka team and the client have worked closely to together to bring this campaign to life.”

     

    Menka Menon

    Added Menaka Menon, Vice President, FCB Ulka, Bangalore: “The entire story here evolves from the product truth. Candyman Crunchy is crunchy and crumbly and unlike the regular candy experience, and therein lay the story. We just needed to find an interesting way to communicate it!”

     

     

  • Releases the first ‘Tech Conversations with Dad’ video featuring Amol Parashar and Kumud Mishra in partnership with the brand

    Xiaomi partners TVF to launch its TV offerings

    By A Correspondent

     

    Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched range of Mi televisions. Under that, The Viral Fever’s library of videos and web-series will be available across all Mi TVs, bringing TVF’s short, medium and long-form original content on the TV platform.

     

    Speaking about the partnership, Karan Chaudhry, COO, The Viral Fever said: “Digital content is making new inroads into the audiences’ lives, and Xiaomi’s new offering is truly disruptive for the Indian market. TVF is the pioneer of premium digital content in the country and is very focused on innovative ideas to satisfy the needs of Indian youth. The MiTV4 offers a great internet TV experience and is loaded with great content that is not available on other TVs in its category and that too at an unbelievable price – that is bound to shake up the TV eco-system in India. We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series ‘Tech Conversations with Dad’ in association with Xiaomi. We are sure our audience will love it. We wish Xiaomi great success in this new endeavour.”

     

    Added Sudeep Sahu, Product Manager – MiTV, Xiaomi India: “Mi TV 4 is the thinnest LED TV in the world, boasting of an extremely slim design that measures only 4.9mm, with a frameless display design for a more immersive viewing experience. With our content first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalised interface. All this and much more is possible with PatchWall inbuilt into the world’s thinnest LED TV. TVF has been synonymous with groundbreaking content for the digital medium and we are extremely proud to have brought them on-board with their high quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.”

     

     

  • Wavemaker won the account following a multi-agency pitch

    Wavemaker India wins media mandate for Bisleri International

    By A Correspondent

     

    Bisleri International has announced Wavemaker India as its media agency on record. Wavemaker will manage the offline media communications buying and planning for the brand Bisleri Fonzo.

     

    Speaking on this win, Kartik Sharma, Managing Director, Wavemaker – South Asia said: “We are extremely excited to start our partnership with Bisleri, one of the most trusted brands in India. Through our new operating system ‘Rapid Growth Planning’, we could demonstrate to Bisleri how we can help grow their business further.  I am confident about our in-depth understanding of the dynamic consumer journey clubbed with innovative media solutions which will help the brand connect to its consumers in many meaningful ways.”

     

     

  • Daiwa TV has announced the first leg of its marketing campaign ‘India Bole Daiwa’

    Daiwa TV endorses product attributes in latest brand campaign

    By A Correspondent

     

    Speaking on the campaign, Arjuun Bajaj – Director, Daiwa shares, “The campaign is influential in revitalising brand recall and act as a catalyst to several other activations. We have currently begun with Punjab, and will soon map the exercise to other major towns also in next two months. The campaign, ‘India Bole Daiwa’ reflects the cumulative confidence and affinity of Indian customers in the brand and the brand’s unwavering commitment to stand true to its vision.”

     

     

  • Bajaj V’s new initiative, urges people to light a candle outside their homes at 8pm today

    Bajaj V’s ‘Postcards of Pride’ film pays homage to soldiers

    By A Correspondent

     

    Bajaj V has launched ‘Postcards of Pride’ film under its Invincible Indians series.Through the film, it urges all Indians to spare a moment to remember over 22,000 bravehearts who laid down their lives in military actions since 1947, and display their respect through a small gesture of lighting a candle outside their home at 8 pm on today, March 23, which is also celebrated as Martyr’s Day.

     

    ‘Postcards of Pride’ captures the story of Jitendra Singh Gurjar, a Surat-based security guard who has been writing postcards to martyrs’ families for the last 19 years. Till date he has written letters to 4000 families. Through the film Bajaj V conveys a message to all the Indians to come together on Martyr’s day at same time to pay tribute to our

     

    Speaking about the initiative, Sumeet Narang, Vice President- Marketing Motorcycles, Bajaj Auto said: “Bajaj V has created Invincible Indians, a platform to showcase the stories of solid Indians who, by their resolve and determination, performed extraordinary acts for our society. We feel that like Medicine Baba, Ambulance dada and others, Jitender Singh Gurjar is also a true Invincible Indian and hope that his story will inspire millions of Indians to do their bit to pay tribute to our Martyrs.”

     

     

  • The campaignÂ’s communication is crafted in line with the BankÂ’s priorities and communication strategy of depicting “Progressive Mindsets”

    Axis Bank encourages cashless foreign travel

    By A Correspondent

     

    Axis Bank launched a digital campaign to create awareness about the convenience and safety of using Axis Bank Forex Cards over cash on foreign trips, enabling travelers to make the most of their experiences.

     

    Speaking on the launch of the campaign, Asha Kharga, Chief Marketing Officer, Axis Bank said: “We know that the predominant consumer behaviour is to carry cash, but doing so is inconvenient. One has to keep it safe, one has to look for money changers, the currency is unfamiliar and hence all these hassles come in the way of the holiday experience. Our Forex Cards addresses these functional barriers and we have showcased the same while being true to Axis Bank’s brand ethos of “Progressive Mindsets”. An elderly father who always toiled hard and was comfortable with cash and rarely took a holiday from work. It’s endearing to see a conventional man savoring his first international holiday while his young son manages the show back at home. The Axis Forex Card is a true enabler, helping the elderly father make the most of his holiday, far away from the worries of managing cash.”

     

    Added Arun Iyer, Chairman and Chief Creative Officer – Lowe Lintas said: “The idea was to show how holidays are more fun filled when you don’t have to worry about forex in cash. This was brought alive through a modern story of father-son, where the son gets his father to take a break from work and cash, two long ingrained habits he had. And to make it appeal to all kind of travelers, we decided to keep it real and warm.”

     

     

  • The Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into deep sleep

    Duroflex and Happy mcgarrybowen launch ‘The Duroflex Sleep Song’

    By A Correspondent

     

    This World Sleep Day, Duroflex and Happy mcgarrybowen launched a different product that helps aid better sleep – The Duroflex Sleep Song. The Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into deep sleep.

     

    Mathew Joseph

    “We are a highly sleep deprived society and don’t consider sleep a priority for good health. As a brand we are committed to raise awareness about the importance of sleep. Our products aid better sleep and The Duroflex Sleep Song is just another offering from us to help everyone sleep better. Track it free to download and we urge you to share it with people who deserve better sleep,” said Mathew Joseph, Director- Marketing, Duroflex.

     

     

  • After entertaining audiences on mobile screens, Viu is set to bring its Originals to theatres

    Viu partners with Phantom Films for movie project

    By A Correspondent

     

    Video-on-demand service Viu, by Vuclip and PCCW, is teaming up with production house Phantom Films to produce their upcoming movie High Jack. The film is scheduled to be released on April 20.

     

    Said Vishal Maheshwari, Country Head- Viu India: “Being in the content creation business, Viu is focused on innovating and providing an enriched experience for its Viu-ers. With the evolution of OTT and consumers’ tastes, quality content rules and that’s why collaborating on a film like HIGH JACK is apt for us. Like Viu, Phantom Films is known for exceptional audience experiences, and it gives us great pleasure to partner with them. This film is another step towards showcasing the best content on our platform.”

     

    Added  Madhu Mantena, Producer, Phantom Films: “Associating with Viu gives us great insight into the online content watching audience’s mindset, and thus we partnered with them on High Jack, which brings some of the best web content talent together for the first time. It’s been a great experience, and we are confident that the audience will love this madcap film.”

     

     

  • The TVC is directed and shot by Mark Toia on the streets of San Francisco

    L&K Saatchi & Saatchi unveils launch campaign for Jockey Athleisure

    By A Correspondent

     

    Jockey has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. The campaign has been conceptualised and executed by L&K Saatchi & Saatchi.

     

    The TVC is directed and shot by Mark Toia on the streets of San Francisco. Speaking about the campaign, M C Cariappa, President – Sales & Marketing, Jockey India said, “Athleisure marks the official foray for Jockey India into outerwear which is an extremely relevant and highly potential category especially in India where the larger population indulges in casual sports to stay active while wearing activewear for casual hangouts. The campaign strengthens the Jockey brand imagery while signaling the exciting new range.”

     

    Added Debarjyo Nandi, Senior Vice President, L&K Saatchi & Saatchi: “The campaign idea extends from the essence of Jockey Athleisure which lets you seamlessly transcend between active and leisure moments of your day. Not just wear it but live it, play or relax.”