Ujjivan Small Finance Bank launches its inaugural brand campaign

By A Correspondent

Ujjivan Small Finance Bank unveiled its debut brand campaign recently. The campaign, created by DDB Mudra, attempts to strategically position Ujjivan Small Finance Bank (SFB) as a bank of choice among the target consumer segments using its key service propositions of Doorstep Account Opening, Paperless Banking and Special Service Envelope for Senior Citizens, notes a communique.

Commenting on the campaign, Vijay Balakrishnan, Chief Marketing Officer said, “We are pleased to unveil the thematic TVC today starting with two of our key markets: Karnataka and West Bengal. In the coming weeks, the television commercials’ outreach will be extended nationally thereby reaching our over 3.8 million customers across 24 States in India. Over the next few months, the campaign will leverage a multimedia approach with extensions in print, cinema, outdoor and digital.”