By A Correspondent
Havmor Ice Cream’s ad campaigns executed by media agency MediaCom, have resulted in significant growth for the brand pan-India,notes a communique.
During the peak season in 2017, MediaCom looked at aggressive TV sponsorship for Havmor for 25 weeks straight. Digital mobile advertising, print ads and OOH in regional markets were also a big chunk of MediaCom’s strategy, which helped the brand gain consumer loyalty.
Speaking on the strong partnership, Chaitanya Rele, VP – Head of Marketing, Havmor Ice Cream, said: “We continue to have a long-standing association with MediaCom. The team has helped us deliver successful marketing campaigns over the last two years which has helped the brand grow exponentially. They have partnered throughout by providing strategic input and executing them unequivocally. We plan to continue with high impact marketing plans to in the near future as well and a long-lasting partnership with MediaCom.â€