MxMIndia

Category: PRODUCTS

  • #LookGoodDoGood aims to sow the seeds of social responsibility, especially in the youth

    Being Human Clothing recognises achievers via #LookGoodDoGood

    By A Correspondent

     

    Being Human is set to launch its latest Spring Summer 18 campaign featuring the brand’s co-founder Salman Khan and nine unsung heroes.

     

    Said Manish Mandhana, CEO, Mandhana Retail Ventures Ltd, the global licencee for Being Human Clothing: “It feels great to see the Being Human family expanding every year through the brand campaigns. The thought is always to get like-hearted people together and collectively create a stronger communication that inspires individuals to Doing Good while Looking Good. The financial year has been really good for us, from launching new campaigns to entering the south market with new store openings. With almost 60 stores in India till date we are planning to explore & expand extensively in Tier II & Tier II cities targeting the aspirational & young India. We shall further continue to grow, supporting the twin cause of Education and Healthcare that Being Human – the Salman Khan Foundation has initiated.”

     

     

  • JSW Steel markets JSW Colouron+ colour-coated sheets catering to the growing consumers’ need for steel roofing

    JSW Steel’s latest film supports fight against counterfeit steel

    By A Correspondent

     

    JSW Steel has unveiled a new TV campaign under the theme ‘Asli JSW Colouron+ sheet wahi jiski quality marking mithenahi’.

     

    Conceptualised by Ogilvy & Mather, the new JSW Colouron+ TVC demonstrates the product functionalities while creating awareness on how consumers can check for authentic JSW Colouron+ sheets.

     

    Commenting on the launch, Jayant Acharya, Director – Marketing & Commercial, JSW Steel said: “We have seen a large influx of sub-standard colour coated steel into the country in recent past. This poses multiple problems for the country – not only does it affect domestic manufacturers who have put in large amounts of capital to set-up world class facilities but it also increases the cost of infrastructure as low quality imported steel needs replacement in about two years compared to 10-20 years’ shelf life of domestically manufactured colour-coated steel. The issue becomes even more serious when these imported sheets start getting sold as counterfeit of established brands in the country deceiving consumers across segments. JSW Steel has been at the forefront of fighting this menace and we have already conducted over 40 raids in various parts of the country. Our team has innovated an in-house solution to make the product tamper proof.  We are launching a TV campaign for mass education of customers – creating awareness on how to recognize genuine tamper proof JSW Colouron+ steel products.”

     

     

  • New campaign has been conceptualised by Leo Burnett India

    HDFC Life promotes post-retirement pension benefits in latest film

    By A Correspondent

     

    HDFC Life has launched a new pension plan that is directed at individuals who are about to retire from their jobs in the next five to ten years.

     

    Speaking about the campaign, Pankaj Gupta, Executive Vice President – Strategic Alliances, Bancassurance, and Marketing said: “Annuity is one of the key focus areas for us as an organisation. Our recent research reveals that post retirement; people struggle to manage expenses as they are anxious of their life ahead. Post retirement, with no salary coming every month, we tend to curb our lifestyle because though we have a large lump sum amount as savings, we are always afraid of outliving our savings. In such a scenario annuity product can play a major role as they ensure that you have guaranteed regular income akin to your salary that gets paid to you all your life. This can ensure that your life after retirement is similar to the one lived before.  We have tried to communicate this very benefit by way of this campaign.”

     

    Commenting on the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “Retirement brings with it a lot of sacrifices. However, retirees tend to give up their everyday joys to remain financially independent; these are the joys that give life meaning. People retire from their professional designations, and not as parents and spouses. We wanted to reassure our customers with the new Guaranteed Pension Plan policy, and I believe we have succeeded through this beautiful Humankind campaign.”

     

     

  • Aims to break multiple stereotypes around health insurance with a disruptive 360 degree campaign

    Max Bupa launches urges Indians to make health a habit with ‘GoActive’

    By A Correspondent

     

    Max Bupa has rolled out a new campaign that talks about its latest digitally enabled everyday use health insurance plan GoActive and aims to change the way Indians perceive health insurance, making it a part of their daily lives. The new campaign attempts to redefine how health insurance brands typically interact and engage with their customers.

     

    Speaking on the campaign, Anika Agarwal, SVP – Marketing and Head Digital Sales, Max Bupa, said: “Despite India’s falling health graph, the country still has one of the lowest health insurance penetration levels in the world with less than 20% of the population with any form of health insurance. Also, amongst Young Indians, in spite of their lifestyles and increasing incidence of illnesses, they generally do not feel the need for health insurance owing to how they still see it – a financial decision that can be deferred, a contingency investment only for old age and a recurring expense with uncertain usage, while you are in the pink of health. The brief for the creative agency was simple – break this stereotype and reimagine what health insurance should do. Make people realise that GoActive will work with you 365 days a year for all your health needs on the go – related to illness and wellness. Max Bupa has always attempted to stand apart in terms of how we communicate with our audiences and this campaign outreach is also differentiated. It is designed for today’s digital audiences, the campaign will be aired on high affinity TV channels and will have a big online and digital play including mobile, to reach out to our target audiences.”

     

    Created by Contract Advertising, the commercial will run across both Tier 1 and 2 markets. Added Ashish Chakravarty, Chief Creative Officer – Contract: “Usual perception of health insurance is something that you buy and then put it in some file. Customers then almost forget about it unless there is a need for a big medical treatment. Here we have a unique product, Max Bupa GoActive that has been designed so that it is relevant and can be used almost every day of the year. So was born the idea of health insurance as a person who is with you in more ways than one. We had fun trying to conceptualize this character; should he be a medical professional or a doctor. Then we cracked this concept of creating a Max Bupa man. With an inspired casting in the form of Aparshakti Khurana, we think we have found a sweet spot.”

     

     

  • With the on-set of summer across India, Salman will feature in the new #FeelTheFizz campaign for Appy Fizz

    Parle Agro gets Salman Khan to promote Appy Fizz

    By A Correspondent

     

    Parle Agro has announced actor Salman Khan as the new face of its brand Appy Fizz. The actor will feature in the new #FeelTheFizz campaign for the drink.

     

    Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “Appy Fizz has established a strong foothold in the market over the years and with this collaboration, we want to further build the brand through aggressive marketing initiatives. Salman Khan’s magnetic personality seamlessly reflects the brand’s identity, and with his popularity along with the power of Appy Fizz, we aim to make this brand a household name.”

     

     

  • Manish brings with him extensive experience in e-commerce and will report to the Board of TV18 Home Shopping Network Ltd

    Manish Kalra joins Homeshop18 as CEO

    By A Correspondent

     

    The Board of Directors of TV18 Home Shopping Network Limited announced the appointment of Manish Kalra as Chief Executive Officer of Homeshop18.

     

    Prior to joining Homeshop18, Kalra was Chief Marketing & Business Officer at Craftsvilla. He has also worked in the past for Amazon India, MakeMyTrip and Dell.

     

    Speaking on his appointment, Kalra said:“I am excited to join Homeshop18 and look forward to working with and learning from the talented team there. Retail industry in India is going through a transformation phase. Team at Homeshop18 has a unique opportunity to deliver innovative products and solutions to our customers that will bring greater value to them, our suppliers, employees, investors and other stakeholders in the process. I am grateful to the HS18 board for giving me this opportunity.”

     

     

  • The product will be promoted through a high-decibel advertising campaign

    Idea’s ‘Nirvana’ offering has a solution for all its Postpaid customers

    By A Correspondent

     

    Idea Cellular has unveiled a new campaign for its new Nirvana range of Postpaid plans.

     

    Speaking on the campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said: “Brand Idea understands consumers’ needs and helps them positively transform their lives through its services. This campaign aims to capture how Idea’s Nirvana Postpaid Plans help transform moments of stress for the consumer into moments of carefree happiness. When a consumer chooses Nirvana plans, everything they need from their mobile service provider is taken care of, and so they can continue to focus on the bigger things that truly matter to them.”

     

    Developed by BBDO India, the TVC will be amplified through an integrated 360-degree campaign, spanning across television, radio, OOH, digital.

     

     

  • The campaign adds a new dimension to Lufthansa’s promise in India

    Lufthansa launches #SayYesToTheWorld campaign in India

    By A Correspondent

     

    Lufthansa launched its new #SayYesToTheWorld brand campaign in India, celebrating openness and curiosity. The campaign is about exploring a world of new possibilities and saying yes to the unknown.

     

    Said Wolfgang Will, Senior Director, South Asia, Lufthansa German Airlines: “Lufthansa opens up the world to all explorers. With more and more Indians displaying a growing zest for exploring the world, the new campaign adds to our assurance of being ‘More Indian than you think’ and reaffirms our commitment to being a preferred partner to the Indian traveler,”.

     

    Meanwhile, the Lufthansa Group’s brand image has also been modernised. The new logo no longer bears the crane and is written completely in capital letters.

     

     

  • Masala Baby was founded in 2010 by Dipali Patwa, who runs an all-woman team

    Ventureland Asia backed startup, Masala Baby makes India foray

    By A Correspondent

     

    New York-based children’s lifestyle startup brand Masala Baby has announced its foray into the Indian market with a special collection of uniquely designed clothes, which will be available on FirstCry-BabyOye.

     

    On launching Masala Baby in India, founder Dipali Patwa said: “India has been our primary market to source all our products and material, and we’re delighted to now offer our products back to the India market. Our aim is to launch a culturally relevant brand for India that understands the nuances of the Indian marketplace with a western bent on styling and is forward thinking to create models that will allow for deeper engagement of the parent community. We eagerly look forward to collaborate with more artisan communities and provide long-term sustainable employment. This is the DNA of our brand- artisanal, sustainable, socially engaged with a give back component.”

     

    On the India launch, Sajan Raj Kurup, Founder, Ventureland Asia, said: “Masala Baby has done exceptionally well in the US with a coveted clientele including many Hollywood celebrities, in a short span of time.  One of the main reasons Ventureland Asia invested in Masala Baby was not just for their unique aesthetics but also because of their core purpose of working with artisans and using the skills of local craftsmen to create their product line, and giving back to the community. We are proud of the team’s achievements and look forward to a great India launch.”

     

     

  • New film captures Gatorade’s role in optimizing performances of top athletes

    PV Sindhu urges athletes to achieve more in latest film for Gatorade

    By A Correspondent

     

    PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and Olympian PV Sindhu highlighting its commitment to keep top athletes across the world rehydrated and refueled for better performance. Alongside, PV Sindhu, the film also features international football superstar Lionel Messi and basketball player Karl Anthony Towns.

     

    In line with Gatorade’s campaign to ‘Sweat More’, P.V. Sindhu, who was taken on board as the brand ambassador last year, has successfully completed her sweat test at the Baltimore facility of Gatorade Sports Science Institute.

     

     

  • Plus One is a design and communication agency from Mumbai

    Plus One bags creative mandate for Urban by Blackberrys

    By A Correspondent

     

    Blackberrys appoints Plus One as the Brand and Creative Agency on Record (AOR) for Urban – the millennial clothing and lifestyle brand from its stables. Plus One is a design and communication agency from Mumbai, and in a collaborative working model, roped in Wolfzhowl, Mumbai as its strategy partner in winning the multi-agency pitch.

     

    Ramesh Kaushik

    Commenting on the pitch and subsequent appointment for ATL and BTL creative duties, Ramesh Kaushik, VP – brand experience, Blackberrys said: “Urban is our unique proposition to todayÂ’s youth from the House of Blackberrys. It is styled to appeal to the wanderer in you, for both internal and external exploration. We needed a partner who understands our proposition and is strategically placed to establish a strong dialogue with Urban consumers while rethinking the fundamentals of engagement in todaysÂ’ time. ThatÂ’s where Plus One and Wolfzhowl scored over, with their clear understanding of building the brand Urban with earned exposure while facilitating style with value first proposition. We are confident that together we will be building Urban as a go to brand.”

     

    Shitu Anand Patil

    Added Shitu Anand Patil, Co-founder and Chief Creative Officer at Plus One:“We are delighted to partner Blackberrys in bringing alive their exciting vision for brand Urban in fun, relevant and meaningful ways. It’s always a wonderful challenge to build a brand from the ground up. We are as excited by the responsibility as we are humbled by the trust reposed in us by the brand team.”

     

     

  • The latest season attempts to unravel the mysteries of celebrity homes and get to know them for the people they really are

    Season 2 of Asian Paints’ ‘Where the Heart Is’ set to air soon

    By A Correspondent

     

    Leading paint and décor brand Asian Paints has unveiled its second season of the ‘Where The Heart Is’ web series. The latest season attempts to unravel the mysteries of celebrity homes and get to know them for the people they really are.  The series will feature Saurav Ganguly, Bollywood actors Sushant Singh Rajput and Radhika Apte, directors Zoya Akhtar and Kabir Khan and wife Mini Mathur and musicians Monica Dogra and Anirudh Ravichandran.

     

    Speaking on the launch of ‘Where The Heart Is’ Season-2, Amit Syngle, COO Asian Paints Ltd said: “We are truly proud to bring the second season of the much loved show “Where The Heart Is”. We at Asian Paints believe in celebrating beautiful homes. With this web- series we again bring to consumers the opportunity to celebrate homes of India’s favourite celebrities. While we most often see them on screen or performing on the field or stage, it is at their home where they are truly themselves, it is where their heart is.”