By A Correspondent
Jabong has launched a thematic brand film on its digital platforms.
Said Gaurav Kackar, Head – Brand Marketing, Jabong: ‘The idea behind the film is to celebrate self-expression from a wide choice of the freshest collection, which is now live on Jabong. Music has been a high point in our films and with this too the effort is to take it a notch higher. The fusion background score along with earthy lyrics mirrors the visuals of the film which has a contrast of great fashion set against a rustic backdrop.â€