MxMIndia

Category: PRODUCTS

  • The digital ad series will be on social media channels like YouTube, LinkedIn, Facebook and twitter

    Ceat raises workplace issues via latest digital campaign

    By A Correspondent

     

    Ceat Ltd has launched its new digital campaign with a humorous twist on some notable issues across workplaces. Said Milind Apte, SVP Human Resources at the tyre major: “At Ceat, our constant endeavour is to stay relevant to all people who are part of our family. In order to do so, we engage in frequent conversations with them. These videos are based on insights from our employees, on what they like about working at Ceat. We believe it is a clear expression of our culture.”

     

     

  • Big Innovation from Rasna by introducing a new flavour of spicy drink in India’s beverage market

    Kareena Kapoor to promote masala orange flavour for Rasna

    By A Correspondent

     

    Rasna has announced the launch of Rasna Masala Orange, a new spicy drink flavour with actor Kareena Kapoor Khan as its brand ambassador.

     

    Speaking on the launch of the variant and association with Kareena Kapoor Khan, Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said: “Kareena Kapoor Khan is a critically acclaimed actor, fearless and believes in quality. As we venture into this new era of spicy drinks, our association with Kareena Kapoor Khan as the brand Ambassador of Rasna Masala Orange will help reach out to more consumers.”

     

     

  • Soho Square Mumbai, the creative house behind the idea, has created the integrated campaign

    Aprilla SR 125 makes its mark in new brand campaign

    By A Correspondent

     

    Soho Square Mumbai has created a new campaign for Aprilia to launch its latest bike – SR 125. The ad campaign, led by the TV commercial, takes viewers on a fun ride where eccentric characters find their fun-twin while riding the bike.

     

    Anuraag Khandewal

    Expressing his views on the fun-twin campaign, Anuraag Khandelwal, Executive Creative Director and Creative Head, Soho Square, Mumbai said: “Aprilia has always stood for one thing -Fun. And now with the new SR 125, we are taking fun to a whole new level. We believe that the best way to have fun is with a companion, and the bike with its features enables one to do just that -have fun with a like-minded person. In the commercial we’ve shown how various people find their ‘Funtwins’ in the most unexpected situations. I’m sure this ad will encourage people to go out and find their own ‘Funtwins’.”

     

    Diego Graffi

    Commenting on the objective behind the film, Diego Graffi, CEO and MD of Piaggio said: “The two-wheeler segment is very important to us in terms of growth. With the addition of the SR 125, we are well poised to better serve the Indian markets. This communication will surely help us in doing so.”

     

     

  • The campaign has been conceptualized and executed by the DDB Mudra Group

    With #ShaadiKaGhar, Big Bazaar highlights its wedding-ready range of products

    By A Correspondent

     

    Big Bazaar and the DDB Mudra Group have conceptualised a multimedia campaign #ShaadiKaGhar to showcase its wedding range. With this, the brand intends to position itself as a favorable destination for all wedding-related shopping in alignment to their ongoing agenda of becoming the one-stop shopping destination for Indian festivals.

     

    The campaign has been directed by Harsha Prabhakar Rao and showcases various preparatory aspects of an Indian wedding. Said Jishnu Sen, Chief Marketing Officer, Future Retail Limited: “The level and scale of shopping during weddings is huge and as India’s largest retailer, we simply had to put our stamp on it and be an intrinsic part of every wedding home. #ShaadiKaGhar is the first step towards being the preferred destination for wedding shopping for both pantry loading and gifting.”

     

    Speaking on the campaign, Sanjay Panday, Executive Vice President& Jt. Managing Partner, DDB Mudra West said: “#ShaadiKaGhar is based on the insight that any wedding’s to-do list largely consists of shopping tasks. Mostly, the ones on the receiving end are the parents who need to complete the shopping, keep everyone’s requirements in mind and the budgets in check. We have attempted at positioning Big Bazaar as a one stop solution that soothes out this experience for the wedding shoppers.”

     

     

  • The TVC captures the before- and after-effects of the Super Charger

    KFC unveils campaign to promote new ‘Super Charger’ offering

    By A Correspondent

     

    KFC India has rolled out a TVC for its all-new Super Chargerburger. Commenting on the film, Lluis Ruiz Ribot, CMO, KFC India said, “Following the ‘more in less’ ideology, we launched our new pocket-friendly ‘Super Charger’ to serve as a quick recharge for consumers. The light-hearted TVC has been conceptualised by Ogilvy & Mather.

     

    Said Ajay Gahlaut, Deputy Chief Creative Officer- Ogilvy India, Chief Creative Officer- Ogilvy North: “A bigger burger at a nominal price offering from KFC was news enough. The task hence, was to find a creative way to deliver the good news and ‘Recharge at 99’ as an idea, just fit like a glove. For a refreshing change, we tapped the world of girls and their undying love and excitement for the four legged. The outcome – a relatable, cute-to-watch TVC that speaks for the product and its USP.”

     

     

  • Positions iProtect Smart as the ultimate term life cover plan

    ICICI Pru Life Ins launches new campaign

     

     

    ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its term plan — iProtect Smart. The campaign highlights the fact that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses; thus making it an ultimate protection plan.

     

    Said ICICI Prudential Life Insurance Executive Director Puneet Nanda: “iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy – life cover for family’s security and also an option to cover oneself against 34 Critical Illnesses, thus making it a must have protection plan. We, at ICICI Prudential Life, have always believed in offering unique products that help to secure the lives of the policyholders and their dependents in every way.”

     

     

  • Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India

    Leo Burnett unveils new campaign for Gagan Oil

    By A Correspondent

     

    Gagan Oil has unveiled a new digital campaign around Holi created by Leo Burnett India.

     

    Speaking about the new campaign, Milind Acharya, Head of Marketing at Bunge India said: “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude. This attempt is also the same, whereby, we are simply telling consumers to ‘celebrate Holi with colours and food’. Yes, in our own unique

     

    Throwing light on the campaign, Vikram Pandey, Executive Creative Director, Leo Burnett India said: “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘KhaoGagan, RahoMagan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”

     

     

  • The mandate is for India, as well as for upcoming international markets that Ola will operate in

    Ola hires Starcom as its Media AOR

    By A Correspondent

     

    Starcom India has been awarded the media duties of ride-share major Ola. The Publicis Media agency will oversee the account’s media planning and buying across both traditional and digital media. The mandate is for India, as well as for upcoming international markets that Ola will operate in. The account, pegged in the region of Rs 200, was earlier held by GroupM agency Motivator.

     

    Deepak Sharma

    Said Deepak Sharma, Managing Director, Starcom North: “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”

     

    Added Mudit Shekhawat, Senior Director, Marketing at Ola: “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”

     

     

  • Media vehicles used to promote the campaign include prime television channels across genres, print, OOH, radio and digital

    Bajaj Allianz captures the essence of its philosophy in latest film

    By A Correspondent

     

    Bajaj Allianz Life Insurance launched its latest campaign Samjho Ho Gaya, which is designed to speak to consumers on its brand promise – Life Goals.

     

    Speaking on the campaign, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said: “Defining our new brand essence anchored on unique product offering, the campaign expresses the company’s purpose. We are here to enable Life Goals of our customers so that they can live life to the fullest. Resonating with Life Maximizers, the new age investors, we aim to build engagements and start conversations around #LifeGoals in an insightful manner. Aided by sustained 360 degree marketing efforts, and most importantly, through reconfiguration of key customer touch points, our objective is to make brand Bajaj Allianz Life synonymous to authentic Life Goals Enablers over a period of time”.

     

     

  • The film tells the story of one such woman, who despite being a successful CEO decides to change direction in her life

    Solitaires by Tanishq celebrates women the way they are

    By A Correspondent

     

    Tanishq has unveiled a new film conceptualised and developed by Lowe Lintas telling the story of a woman who, despite being a successful CEO, decides to change direction in her life.

     

    Speaking about this film, Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, said: “With this film, we target progressive, career-oriented women who have achieved something in their life by following their heart and doing things which they really want to do.  A Tanishq Solitaire is a marker of their success for everything they’ve achieved, and still keep going. More and more women are indulging in buying jewellery because they are financially independent & believe in indulging on themselves.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “It takes great courage to change the course of your life after a certain point, but we’re noticing a lot of women doing it. After all, ambition has no age, and this film is an ode to every such woman, who’s slowly and steadily turning into the woman she’s always wanted to be. “

     

     

  • The GCA is a network of independent communications agencies spanning four continents

    Mavcomm joins Global Communications Alliance

    By A Correspondent

     

    Mavcomm Consulting has announced that it has joined the Global Communications Alliance (GCA). The GCA is a network of independent communications agencies spanning four continents, encompassing a comprehensive range of expert consultants.

     

    Commenting on the move, Anand Mahesh Talari, Managing Director, Mavcomm Consulting said: “Mavcomm has achieved exceptional growth in the Indian market over the last decade. This alliance will support us in delivering on increasingly complex global mandates through a network of global partners while enjoying our independence. The vision of GCA to better support clients locally by collaborating globally resonated with us and we are happy to be a part of network that has dynamic independent agencies across the world on board.”

     

    Added Peter Wilkinson, Managing Director of Wilkinson Group and Chair of Global Communications Alliance: “The purpose of GCA is to realise the enormous potential benefits to clients through access to experienced and senior on-the-ground specialists in countries around the world. The growing importance of Indian market for global companies led us to Mavcomm.”

     

    Added Pranjal Dutta, CEO, Mavcomm Consulting: “We take pride in our understanding of the Indian market and insights of customers. This has helped us in being on firm growth path despite stiff competition from global firms and emerging agencies. We are looking forward to global learning while being independent through GCA.”

  • #HappyRainbowBox is 360 degree campaign encompassing both ALT and BLT marketing vehicles

    Srei dials in happiness in latest brand campaign

    By A Correspondent

     

    Srei has launched a corporate campaign, #HappyRainbowBox, dialing in happiness as its raison d’etre. The TVC which has been conceptualised by Law & Kenneth Saatchi.

     

    Said Amitava Sinha, Group Head – Corporate Communications & Branding at Srei: “Considering this is perhaps the first time Srei is communicating with the general public whose lives we touch meaningfully but implicitly every day, we believe the #HappyRainbowBox will serve as an inspiring icon of our world view. We hope our message will encourage each of us to dip into our respective Happy Rainbow Boxes to inject just that little incremental dose of happiness and optimism around us.”

     

    Added Rohit Malkani, National Creative Director, Law & Kenneth Saatchi: “This has been a particularly rewarding project. The Power of Positivity is something that resonates with me personally and I think we were extremely fortunate to have a set of clients who pushed us to think beyond the category cues.”