By A Correspondent
New York-based children’s lifestyle startup brand Masala Baby has announced its foray into the Indian market with a special collection of uniquely designed clothes, which will be available on FirstCry-BabyOye.
On launching Masala Baby in India, founder Dipali Patwa said: “India has been our primary market to source all our products and material, and we’re delighted to now offer our products back to the India market. Our aim is to launch a culturally relevant brand for India that understands the nuances of the Indian marketplace with a western bent on styling and is forward thinking to create models that will allow for deeper engagement of the parent community. We eagerly look forward to collaborate with more artisan communities and provide long-term sustainable employment. This is the DNA of our brand- artisanal, sustainable, socially engaged with a give back component.â€
On the India launch, Sajan Raj Kurup, Founder, Ventureland Asia, said: “Masala Baby has done exceptionally well in the US with a coveted clientele including many Hollywood celebrities, in a short span of time. One of the main reasons Ventureland Asia invested in Masala Baby was not just for their unique aesthetics but also because of their core purpose of working with artisans and using the skills of local craftsmen to create their product line, and giving back to the community. We are proud of the team’s achievements and look forward to a great India launch.â€