MxMIndia

Category: PRODUCTS

  • Boosts their sales driven campaign and involves engagement and interaction with the brand

    Brand Street India wins on-ground activation mandate for Gulf Engine Oil

    By A Correspondent

     

    Brand Street India, an integrated marketing agency,has bagged the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group company.

     

    Said Surendra Singh, National Head, Brand Street India: “Gulf engine oil has a rich heritage of 100 years and a global recognition with millions of trusted consumers. In order to drive revenue growth for such a huge company, it is imperative that the sales team ensures personalised engagements with their prospects and customers. This is exactly what Brand Street India is delivering by driving this campaign.This indeed a prestigious feather in Brand Street India’s cap.”

     

     

  • The new campaign #ImperfectlyPerfect is the voice for young girls of today who are strong, opinionated and recognize their uniqueness

    JWT rolls out #ImperfectlyPerfect campaign for Lifestyle’s youth brand, Ginger

    By A Correspondent

     

    Lifestyle has unveiled its latest campaign for their brand, Ginger. The brand is a fashion offering targeted primarily towards young girls.

     

    The campaign #ImperfectlyPerfect is a digital-first marketing campaign that celebrates the quirks and differences, that makes every girl unique and distinctive, notes a communique, adding: “Lifestyle has partnered with creative agency JWT to create this compelling and thought-provoking campaign that creatively explores the unrealistic demands of perfection that the society places on a young girl. This partnership in the last one year has created multiple digital first campaign that went viral garnering millions of views including #TigerforForca, #KanganaforMelange (I wear my thoughts out aloud), #LiveStories to name a few.”

     

     

  • Huria worked with eBay until yesterday heading communications and has worked with Genesis B-M and Avian in the past

    ​Girish Huria to join Ketchum Sampark as President

    By A Correspondent

     

    Girish Huria

    ​Senior communications professional Girish Huria is set to join Ketchum Sampark as President. He is likely to join the PR major on Monday (Nov 13). Huria worked with eBay until yesterday heading communications. Ketchum Sampark is part of the Omnicom group.

     

    Huria who worked with Genesis Burson-Marsteller as Managing Partner where he had an 11-year stint also worked with Avian Media as COO for four years and joined eBay in 2014.

     

    Huria will helm operations at Sampark, partnering founders Managing Director N S Rajan and Director Bela Rajan who lead the agency.

     

  • Titled "Fun on Your Side", the digital campaign aims to bring different aspects of fun to lie that customer can experience with the all-new EcoSport

    Ford EcoSport initiates innovation with Google Search

    By A Correspondent

     

    To celebrate the launch of compact SUV Ford EcoSport, Ford India teamed up with Google to launch what it bills as a first-of-its-kind digital campaign in the automobile space in India.

     

    Titled “Fun on Your Side”the digital campaign aimed to bring different aspects of fun to lie that customer can experience with the all-new EcoSport even when they search for it online.

     

    The activity started on November 9 and will be on till November 15. Said Rahul Gautam, Vice President – Marketing, Ford India: “The car that started the compact SUV phenomenon in India is back to win many more hearts and minds. With the Fun with EcoSport campaign, we have worked with Google to ensure that the spirit of fun spreads beyond our dealership floors to everyone searching for it. With the New Ford EcoSport, our engineers have combined style, fun, and technology – all in one package – that we want our consumers to search and experience.”

     

    Commenting on the campaign, Vikas Agnihotri, Director Sales, Google India added: “Research shows 89 per cent of car buyer’s decision making is influenced through digital and majority of their journey starts from Google Search. The digital campaign for the launch of the new Ecosport combines strong intent cues from consumers with the innovative search voting feature to provide a fun-filled and memorable experience.”

     

     

  • The video is part of a nationwide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them

    Godrej unveils innovative campaign #HowSafeAreYou

    By A Correspondent

     

    Godrej Locking Solutions and Systems has launched a digital campaign #HowSafeAreYou to create awareness on home safety by releasing a series of three videos that unlocks the mind of a robber.

     

    Commenting on the launch of the campaign, Shyam Motwani, Executive VP & Business Head, Godrej Locking Solutions and Systems said: “One of the primary rules of defence is to understand the enemy. Even the best offence tactic only works if you know the weakness of the opponent. Crime has been a part of the society for eons. Over the years, it has transformed and become more non-predictive, gruesome, and even the robbers have become more prepared and planned in their modus operandi.”

     

    The video is part of a nationwide initiative by Godrej Locking Solutions and Systems to raise awareness about heinous crimes and how one could prepare to combat them. The video was released on YouTube and prominent social media channels as it is the most powerful medium to reach out to the audience.

  • The account will be handled out of the agency’s Gurugram office

    Radico Khaitan appoints ADK-Fortune for 3 brands

    By A Correspondent

     

    Radico Khaitan Ltd. announced the appointment of ADK-Fortune as its creative agency. The agency will lead the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Amar Sinha, CEO said, “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the premium vodka and brandy segments. We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally.  We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “Radico is an interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive vodka and brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas.”

     

     

  • the campaign showcases SIP performance since inception

    Kotak Mutual Fund highlights benefits of investing in SIP in new campaign

    By A Correspondent

     

    Kotak Mahindra Asset Management Company Ltd. (KMAMC) announced the launch of its SIP campaign. Said Kaiyomurz Daver, Head – Marketing, Brand & Corporate Communication, Kotak Mutual Fund: “Our SIP campaign is a continuation of our efforts to encourage equity investing through SIP. This campaign highlights that wealth creation is possible through disciplined and systematic investing in mutual funds,” adding:“The campaign is to strengthen distributor – investor connect. Hence, we opted to have our employees as brand ambassadors for this campaign. Seeing the fund house representative sticking his / her neck out to explain the benefits of SIP investors significantly enhances investor confidence.”

     

     

  • The voiceover is a Hindi translation of a poem by Rudyard Kipling

    Nimrat Kaur is face of Ritu Kumar’s campaign

    By A Correspondent

     

    Designer Ritu Kumar has launched her debut campaign for its Festive Winter 2017 collection. Actor Nimrat Kauris the face of the campaign.

     

    Conceptualised by Amrish Kumar, CEO of Ritu Kumar, the TVC celebrates the contemporary Indian woman and stresses upon innate values of truthfulness, strength, integrity and honesty. Photographer Bikramjit Bose and videographer Christina Mac Gillivray shot the campaign featuring videos and stills of Nimrat Kaur in Mumbai.

     

    The voiceover is a Hindi translation of the poem by Rudyard Kipling.

     

     

  • The campaign will soon be extended to Bangalore, Pune and Kolkata

    Ujjivan Small Finance Bank launches its inaugural radio campaign

    By A Correspondent

     

    Ujjivan Small Finance Bank has launched its maiden radio campaign across seven radio stations in Delhi, Ahmedabad, Vadodara and Kochi. The 30-seconder is extended over 5000 radio spots in these cities for mass impact. The campaign – create by DDB Mudra – will soon be extended to other cities, notes a communique.

     

    Speaking on the campaign and its creation, Vijay Balakrishnan, Chief Marketing Officer, Ujjivan Small Finance Bank said:“Ujjivan Small Finance Bank is a new class of financial institution targeting unserved and underserved bank customers who often struggle to understand bank products and services. We foresaw a marketing opportunity and need gap addressing amongst these segments on their expectations from a bank. Our research told us that Radio is a preferred, effective medium of mass communicating to them if the messaging is simple and entertaining. The radio advertisements executed in regional languages with a colloquial flavor attempt to create awareness and action impact by delivering core product messages in a simple and humorous manner.”

     

     

  • Users will have to tap on the voice button and say the name of the stock and all relevant information will be shared instantly

    Moneycontrol launches app for Apple watch

    By A Correspondent

     

    Moneycontrol has launched its smartwatch application to have voice search for stocks enabled on the Apple watch. To access the app on the watch, users will have to tap on the voice button and say the name of the stock and all relevant information will be shared instantly.

     

    Speaking about the endeavour, Manish Maheshwari, CEO for Network18 Digital: “Markets are quick, fast and on the go and through this foray into smartwatch apps, Moneycontrol is ensuring that’s exactly how it stays for its users.”

     

     

  • RYOT Studio to produce fresh content marketing and creative branded experiences across platforms to reach audiences

    Oath unveils Ryot Studio for brands and agencies in India

    By A Correspondent

     

    Oath, a subsidiary of Verizon, announced that it has unified and expanded its content marketing initiatives under Ryot Studio. With a presence in 14 countries across five continents, Ryot Studio offers end-to-end content marketing solution for brands. Capabilities formerly available through Partner Studio by AOL and Yahoo Storytellers are now fully integrated into Ryot Studio.

     

    “With continued growth in mobile, content marketing will be the key to successfully building the brands of the future,” said John DeVine, Chief Revenue Officer, Oath. “ Ryot Studio is at the forefront of this disruption, helping top agencies and brands build deeper relationships with consumers with brilliant content marketing.”

     

    “At Ryot’s core is impactful storytelling that highlights the beauty of humanity and inspires viewers to take action,” said Bryn Mooser, co-founder, Ryot. “We look forward to pairing our international network of creative expertise and curated talent along with Oath’s massive global scale, investment in innovative technologies and digital, mobile-first approach to expand our efforts around the world.”

  • The account will be led by DDB Mudra North

    Paras Dairy appoints DDB Mudra as creative partners

    By A Correspondent

     

    Dairy brand Paras Dairy has entrusted the DDB Mudra Group with its creative duties. As a part of the mandate, the agency will be responsible for the brand’s creative strategy and execution.

     

    At DDB Mudra, Paras will be managed by DDB Mudra North and will be led by its President & Managing Partner Vandana Das.

     

    Commenting on the partnership, Aldrin Joseph, General Manager, Marketing, Paras said:“We are delighted to have DDB Mudra as our new creative partners. They are rated amongst the best and we believe they can produce some outstanding work, while building our brand. At Paras, we are constantly working towards creating greater value for our consumers with our unique and meaningful product offerings and are looking towards an exponential growth of our business over the coming years. We are sure that we will be ably supported in this endeavor by DDB Mudra.”

     

    Added Vandana Das, President & Managing Partner, DDB Mudra North:“We are excited to add Paras Dairy to our growing brand roster. Paras is a legacy brand in its own right and we are confident that our partnership will lead to not just some great, defining work but will also contribute towards Paras’s growth in this highly challenging market.”